SlideShare a Scribd company logo
Rafael C. Minhoto product marketing & innovation professional
Chácara Santo Antônio, Zona Sul - São Paulo/ SP - Brazil
Mobile: (55 -11) 9-7639-8337 e: minhoto.rafael@gmail.com
profile
Marketing professional with ten years working experience in marketing of product development,
awareness, marketing full campaigns, event planning and project management in different sectors
including: industry, marketing agency, construction, communications, chemical and services. Reports
regionally and globally. Self-oriented for profitability and engagement.
A given person for guidance and executional excellence results. Team building and business oriented.
Results include:
o Developed CRM and control performance indicators.
o Increase awareness throughout marketing activation.
o Usage of marketing intelligence for online marketing actions.
o Created advertising product concepts to enhance sales forecast.
“He is very proactive, result-minded, and has strong capabilities to solve problems.”
LinkedIn testimonial. See more at linkedin.com/in/rminhotoprodutos
skills
▪ Brand Building ▪ Social Media Marketing ▪ Team building Engagement
▪ Customer focus ▪ Project management ▪ Financial analysis
▪ Public speaking ▪ Budgeting & Planning ▪ Engagement spirit
▪ Event planning ▪ Adaptability ▪ Strategy alignment
professional experience
DIVERSEY BRASIL, São Paulo, SP [Chemical Company]
Product Marketing Coordinator Jul 2017 to Mar 2019
Product analyst Feb 2015 – Jul 2017
• Manage core portfolios such as infection prevention, personal care, floor care and fabric care.
• Owns and manages entire product life cycle to specify market needs and fit the market approach.
• Intimately understand market needs and trends, demand drivers, and guide sectors towards the sales
funnel and goals.
• Design the value selling strategy and implementing value proposition – cleaning excellence, wash
better, water treatment, get your patient health, get your guest happy and soap for hope.
• Training sales team from innovations to unique selling preposition. Emphasize the customer
experience along the Kas such as Amil healthcare, Accor hotels, ISS service and Carrefour supermarket.
• Implement a company-wide go-to-market plan and present potential partner relationships.
• Responsible for sector marketing; includes hospitality, healthcare and commercial laundries on
marketing strategy and communications means.
• Transform the way of intercompany communications – a new channel purpose named Oh Coisa Boa.
• Prepare the business plan for innovations and other products.
• Drive pricing policy and managing cost of goods sold. Knowledge of budget control, P&L, A&P and
performance indicators.
• Managing of 2 interns and 1 apprentice.
GIRAFFAS RESTAURANTS, São Paulo, SP [Food service company] Nov 2013 – Feb 2015
Trade marketing Consultant
• Responsible for executing the marketing strategy and product management.
• Control A&P budget for 23 units. Track sell in and sell-through of products in the markets.
• Understand pricing sensivity and create marketing intelligence datasheet.
• Participate on design of Trade Marketing Manual. Customer approach, how to make a purchase
conversion etc.
• Give training program for sales and operation team about 200 members every quarter about sales
promotion using the Manual.
• Implement the point of purchase material and promotional actions and visit POS stores to map
opportunities and track retail pricing.
• Brief advertising agency and PR agency and control their execution.
TRANSFORMER PROTECTOR, São Paulo/ Brazil (SERGI HOLDING/France)
Marketing and Sales Analyst - Head of department Nov 2010 – Feb 2013
• Implement a marketing department in Brazil and develop a marketing plan to achieve product goals.
• Co participate on new product development and its activation for LATAM and Brazil.
• Responsible for sales KPIs along of business proposals and total amount generated.
• Identify business trends and analyzes regional market potential.
• Promote our business by sales promotion activities and coordinate regional events.
• Together with our American marketing team, I was able to establish marketing strategy and approach
in Brazil to exploit opportunities for products.
• Translate marketing and sales materials from english to portuguese and spanish.
• Managing of 1 assistant.
Grooveria Marketing, São Paulo/ Brazil
Key account supervisor Jan 2009 – Ago 2010
Plano & Plano Construction, São Paulo/ Brazil
Junior Marketing and product analyst Aug 2007 – Jul 2008
education
Marketing Planning, Madia marketing school, São Paulo, 2009
Business Management – Marketing Emphasis, University of California, san diego, 2007
Bachelor’s Degree in Advertising and Publicity, Faculdade Cásper Líbero, São Paulo, 2005
Technical Summary:
▪ Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint).
▪ Basic knowledge in Euromonitor intelligence.
▪ Basic knowledge in Adobe Creative Suite (Photoshop).
▪ Intermediate knowledge of Social media includes Facebook, Twitter, Pinterest, Snapchat, and LinkedIn.
▪ Basic knowledge of SAP and SALES FORCE CRM (sales operation).
▪ Experienced in Agile project management system (Oracle).
▪ Intermediate knowledge of Digital marketing planning (São Paulo Digital School)

More Related Content

What's hot

Mukhtar cv
Mukhtar cvMukhtar cv
Mukhtar cv
Mukhtar Sayyad
 
Ma,cv,fn 2017-feb-wn-english
Ma,cv,fn 2017-feb-wn-englishMa,cv,fn 2017-feb-wn-english
Ma,cv,fn 2017-feb-wn-english
María Antonieta Becerra Vargas
 
CV Rodrigo Silveira_English
CV Rodrigo Silveira_EnglishCV Rodrigo Silveira_English
CV Rodrigo Silveira_English
Rodrigo Silveira
 
RESUME N
RESUME NRESUME N
RESUME N
Arturo Pagan
 
Charles onwumere
Charles onwumereCharles onwumere
Charles onwumere
Charles Onwumere
 
cv1
cv1cv1
dheeraj
dheerajdheeraj
DJorgensen Resume 2014
DJorgensen Resume 2014DJorgensen Resume 2014
DJorgensen Resume 2014
Danielle Jorgensen
 
RESUME
RESUMERESUME
NicolasVallieres2016
NicolasVallieres2016NicolasVallieres2016
NicolasVallieres2016
Nicolas Vallières
 
Resume ebrahim gamil
Resume ebrahim gamilResume ebrahim gamil
Resume ebrahim gamil
egamil10
 
CV Juliana Lucena
CV Juliana LucenaCV Juliana Lucena
CV Juliana Lucena
Juliana Lucena Castilla
 
Tim Metcalfe CV 15.5.15
Tim Metcalfe CV 15.5.15Tim Metcalfe CV 15.5.15
Tim Metcalfe CV 15.5.15
Tim Metcalfe
 
David Woll Resume.docx KMM-WF Sept 2016
David Woll Resume.docx KMM-WF Sept 2016David Woll Resume.docx KMM-WF Sept 2016
David Woll Resume.docx KMM-WF Sept 2016
David Woll
 
Moizcvvv
MoizcvvvMoizcvvv
Moizcvvv
Moiz Khan
 
cv PABLO CORREA english MAR 2015
cv PABLO CORREA english MAR 2015cv PABLO CORREA english MAR 2015
cv PABLO CORREA english MAR 2015
Pablo Correa
 
Karl_Schmack_CV_2016 English
Karl_Schmack_CV_2016 EnglishKarl_Schmack_CV_2016 English
Karl_Schmack_CV_2016 English
Karl Schmack
 
Elvis Kalnins Medina Curriculm Vitae EV (1)
Elvis Kalnins Medina Curriculm Vitae EV (1)Elvis Kalnins Medina Curriculm Vitae EV (1)
Elvis Kalnins Medina Curriculm Vitae EV (1)
Elvis Kalnins
 
RAUL COZ RESUME Rev 05 2105
RAUL COZ RESUME Rev 05 2105RAUL COZ RESUME Rev 05 2105
RAUL COZ RESUME Rev 05 2105
Raul Coz
 

What's hot (19)

Mukhtar cv
Mukhtar cvMukhtar cv
Mukhtar cv
 
Ma,cv,fn 2017-feb-wn-english
Ma,cv,fn 2017-feb-wn-englishMa,cv,fn 2017-feb-wn-english
Ma,cv,fn 2017-feb-wn-english
 
CV Rodrigo Silveira_English
CV Rodrigo Silveira_EnglishCV Rodrigo Silveira_English
CV Rodrigo Silveira_English
 
RESUME N
RESUME NRESUME N
RESUME N
 
Charles onwumere
Charles onwumereCharles onwumere
Charles onwumere
 
cv1
cv1cv1
cv1
 
dheeraj
dheerajdheeraj
dheeraj
 
DJorgensen Resume 2014
DJorgensen Resume 2014DJorgensen Resume 2014
DJorgensen Resume 2014
 
RESUME
RESUMERESUME
RESUME
 
NicolasVallieres2016
NicolasVallieres2016NicolasVallieres2016
NicolasVallieres2016
 
Resume ebrahim gamil
Resume ebrahim gamilResume ebrahim gamil
Resume ebrahim gamil
 
CV Juliana Lucena
CV Juliana LucenaCV Juliana Lucena
CV Juliana Lucena
 
Tim Metcalfe CV 15.5.15
Tim Metcalfe CV 15.5.15Tim Metcalfe CV 15.5.15
Tim Metcalfe CV 15.5.15
 
David Woll Resume.docx KMM-WF Sept 2016
David Woll Resume.docx KMM-WF Sept 2016David Woll Resume.docx KMM-WF Sept 2016
David Woll Resume.docx KMM-WF Sept 2016
 
Moizcvvv
MoizcvvvMoizcvvv
Moizcvvv
 
cv PABLO CORREA english MAR 2015
cv PABLO CORREA english MAR 2015cv PABLO CORREA english MAR 2015
cv PABLO CORREA english MAR 2015
 
Karl_Schmack_CV_2016 English
Karl_Schmack_CV_2016 EnglishKarl_Schmack_CV_2016 English
Karl_Schmack_CV_2016 English
 
Elvis Kalnins Medina Curriculm Vitae EV (1)
Elvis Kalnins Medina Curriculm Vitae EV (1)Elvis Kalnins Medina Curriculm Vitae EV (1)
Elvis Kalnins Medina Curriculm Vitae EV (1)
 
RAUL COZ RESUME Rev 05 2105
RAUL COZ RESUME Rev 05 2105RAUL COZ RESUME Rev 05 2105
RAUL COZ RESUME Rev 05 2105
 

Similar to Resume Rafael Minhoto

2016 CV Diana Benavides English
2016 CV Diana Benavides English 2016 CV Diana Benavides English
2016 CV Diana Benavides English
Diana Ugarelli
 
CVDEB_MAR_2016 - ENG
CVDEB_MAR_2016 - ENGCVDEB_MAR_2016 - ENG
CVDEB_MAR_2016 - ENG
Daniel Badaui
 
Fanny Lim Bee Teng_Nov 2014
Fanny Lim Bee Teng_Nov 2014Fanny Lim Bee Teng_Nov 2014
Fanny Lim Bee Teng_Nov 2014
Fanny Lim
 
Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16
Suzanne Donohoe
 
Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16
Suzanne Donohoe
 
Johanna Li Rivera-Resume 815Marketing Specialist (1)
Johanna Li Rivera-Resume 815Marketing Specialist (1)Johanna Li Rivera-Resume 815Marketing Specialist (1)
Johanna Li Rivera-Resume 815Marketing Specialist (1)
Johanna Li Rivera
 
Marilia Ramachoti - C.V. - INGLES
Marilia Ramachoti - C.V. - INGLESMarilia Ramachoti - C.V. - INGLES
Marilia Ramachoti - C.V. - INGLES
Marilia Ramachoti
 
Johanna Li Rivera resume_10-05-15 (2)
Johanna Li Rivera resume_10-05-15 (2)Johanna Li Rivera resume_10-05-15 (2)
Johanna Li Rivera resume_10-05-15 (2)
Johanna Li Rivera
 
CV_Francisca bacho A 2016 ENG
CV_Francisca bacho A 2016 ENGCV_Francisca bacho A 2016 ENG
CV_Francisca bacho A 2016 ENG
Francisca Bacho Araneda
 
GABRIELA REYES RESUME 2016
GABRIELA REYES RESUME 2016GABRIELA REYES RESUME 2016
GABRIELA REYES RESUME 2016
Gabriela Reyes
 
José Luis Aponte Resume
José Luis Aponte ResumeJosé Luis Aponte Resume
José Luis Aponte Resume
José Luis Aponte
 
H. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSIONH. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSION
David Andres Gomez
 
Curriculum Vitae (2016)
Curriculum Vitae (2016)Curriculum Vitae (2016)
Curriculum Vitae (2016)
Shel (Russell) Roxas
 
Reme Curriculum Vitae - Actualizado (2)
Reme Curriculum Vitae - Actualizado (2)Reme Curriculum Vitae - Actualizado (2)
Reme Curriculum Vitae - Actualizado (2)
Roberto E. Madrazo Estrada
 
Dot williams 2013_resume_update6
Dot williams 2013_resume_update6Dot williams 2013_resume_update6
Dot williams 2013_resume_update6
dwilliams819
 
JohannaLI-RESUME2015
JohannaLI-RESUME2015JohannaLI-RESUME2015
JohannaLI-RESUME2015
Johanna Li Rivera
 
Curriculum Vitae of Sheldon Paul Whitehead
Curriculum Vitae of Sheldon Paul WhiteheadCurriculum Vitae of Sheldon Paul Whitehead
Curriculum Vitae of Sheldon Paul Whitehead
Sheldon Whitehead
 
Job Opportunities in Thailand
Job Opportunities in ThailandJob Opportunities in Thailand
Job Opportunities in Thailand
Patthanin
 
Ejay Villalobos CV
Ejay Villalobos CVEjay Villalobos CV
Ejay Villalobos CV
ejay villalobos
 
Johanna li rivera resume041017
Johanna li rivera resume041017Johanna li rivera resume041017
Johanna li rivera resume041017
Johanna Li Rivera
 

Similar to Resume Rafael Minhoto (20)

2016 CV Diana Benavides English
2016 CV Diana Benavides English 2016 CV Diana Benavides English
2016 CV Diana Benavides English
 
CVDEB_MAR_2016 - ENG
CVDEB_MAR_2016 - ENGCVDEB_MAR_2016 - ENG
CVDEB_MAR_2016 - ENG
 
Fanny Lim Bee Teng_Nov 2014
Fanny Lim Bee Teng_Nov 2014Fanny Lim Bee Teng_Nov 2014
Fanny Lim Bee Teng_Nov 2014
 
Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16
 
Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16Suzanne donohoe resume 5.16
Suzanne donohoe resume 5.16
 
Johanna Li Rivera-Resume 815Marketing Specialist (1)
Johanna Li Rivera-Resume 815Marketing Specialist (1)Johanna Li Rivera-Resume 815Marketing Specialist (1)
Johanna Li Rivera-Resume 815Marketing Specialist (1)
 
Marilia Ramachoti - C.V. - INGLES
Marilia Ramachoti - C.V. - INGLESMarilia Ramachoti - C.V. - INGLES
Marilia Ramachoti - C.V. - INGLES
 
Johanna Li Rivera resume_10-05-15 (2)
Johanna Li Rivera resume_10-05-15 (2)Johanna Li Rivera resume_10-05-15 (2)
Johanna Li Rivera resume_10-05-15 (2)
 
CV_Francisca bacho A 2016 ENG
CV_Francisca bacho A 2016 ENGCV_Francisca bacho A 2016 ENG
CV_Francisca bacho A 2016 ENG
 
GABRIELA REYES RESUME 2016
GABRIELA REYES RESUME 2016GABRIELA REYES RESUME 2016
GABRIELA REYES RESUME 2016
 
José Luis Aponte Resume
José Luis Aponte ResumeJosé Luis Aponte Resume
José Luis Aponte Resume
 
H. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSIONH. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSION
 
Curriculum Vitae (2016)
Curriculum Vitae (2016)Curriculum Vitae (2016)
Curriculum Vitae (2016)
 
Reme Curriculum Vitae - Actualizado (2)
Reme Curriculum Vitae - Actualizado (2)Reme Curriculum Vitae - Actualizado (2)
Reme Curriculum Vitae - Actualizado (2)
 
Dot williams 2013_resume_update6
Dot williams 2013_resume_update6Dot williams 2013_resume_update6
Dot williams 2013_resume_update6
 
JohannaLI-RESUME2015
JohannaLI-RESUME2015JohannaLI-RESUME2015
JohannaLI-RESUME2015
 
Curriculum Vitae of Sheldon Paul Whitehead
Curriculum Vitae of Sheldon Paul WhiteheadCurriculum Vitae of Sheldon Paul Whitehead
Curriculum Vitae of Sheldon Paul Whitehead
 
Job Opportunities in Thailand
Job Opportunities in ThailandJob Opportunities in Thailand
Job Opportunities in Thailand
 
Ejay Villalobos CV
Ejay Villalobos CVEjay Villalobos CV
Ejay Villalobos CV
 
Johanna li rivera resume041017
Johanna li rivera resume041017Johanna li rivera resume041017
Johanna li rivera resume041017
 

Recently uploaded

No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 

Recently uploaded (20)

No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 

Resume Rafael Minhoto

  • 1. Rafael C. Minhoto product marketing & innovation professional Chácara Santo Antônio, Zona Sul - São Paulo/ SP - Brazil Mobile: (55 -11) 9-7639-8337 e: minhoto.rafael@gmail.com profile Marketing professional with ten years working experience in marketing of product development, awareness, marketing full campaigns, event planning and project management in different sectors including: industry, marketing agency, construction, communications, chemical and services. Reports regionally and globally. Self-oriented for profitability and engagement. A given person for guidance and executional excellence results. Team building and business oriented. Results include: o Developed CRM and control performance indicators. o Increase awareness throughout marketing activation. o Usage of marketing intelligence for online marketing actions. o Created advertising product concepts to enhance sales forecast. “He is very proactive, result-minded, and has strong capabilities to solve problems.” LinkedIn testimonial. See more at linkedin.com/in/rminhotoprodutos skills ▪ Brand Building ▪ Social Media Marketing ▪ Team building Engagement ▪ Customer focus ▪ Project management ▪ Financial analysis ▪ Public speaking ▪ Budgeting & Planning ▪ Engagement spirit ▪ Event planning ▪ Adaptability ▪ Strategy alignment professional experience DIVERSEY BRASIL, São Paulo, SP [Chemical Company] Product Marketing Coordinator Jul 2017 to Mar 2019 Product analyst Feb 2015 – Jul 2017 • Manage core portfolios such as infection prevention, personal care, floor care and fabric care. • Owns and manages entire product life cycle to specify market needs and fit the market approach. • Intimately understand market needs and trends, demand drivers, and guide sectors towards the sales funnel and goals. • Design the value selling strategy and implementing value proposition – cleaning excellence, wash better, water treatment, get your patient health, get your guest happy and soap for hope. • Training sales team from innovations to unique selling preposition. Emphasize the customer experience along the Kas such as Amil healthcare, Accor hotels, ISS service and Carrefour supermarket. • Implement a company-wide go-to-market plan and present potential partner relationships. • Responsible for sector marketing; includes hospitality, healthcare and commercial laundries on marketing strategy and communications means. • Transform the way of intercompany communications – a new channel purpose named Oh Coisa Boa. • Prepare the business plan for innovations and other products. • Drive pricing policy and managing cost of goods sold. Knowledge of budget control, P&L, A&P and performance indicators. • Managing of 2 interns and 1 apprentice.
  • 2. GIRAFFAS RESTAURANTS, São Paulo, SP [Food service company] Nov 2013 – Feb 2015 Trade marketing Consultant • Responsible for executing the marketing strategy and product management. • Control A&P budget for 23 units. Track sell in and sell-through of products in the markets. • Understand pricing sensivity and create marketing intelligence datasheet. • Participate on design of Trade Marketing Manual. Customer approach, how to make a purchase conversion etc. • Give training program for sales and operation team about 200 members every quarter about sales promotion using the Manual. • Implement the point of purchase material and promotional actions and visit POS stores to map opportunities and track retail pricing. • Brief advertising agency and PR agency and control their execution. TRANSFORMER PROTECTOR, São Paulo/ Brazil (SERGI HOLDING/France) Marketing and Sales Analyst - Head of department Nov 2010 – Feb 2013 • Implement a marketing department in Brazil and develop a marketing plan to achieve product goals. • Co participate on new product development and its activation for LATAM and Brazil. • Responsible for sales KPIs along of business proposals and total amount generated. • Identify business trends and analyzes regional market potential. • Promote our business by sales promotion activities and coordinate regional events. • Together with our American marketing team, I was able to establish marketing strategy and approach in Brazil to exploit opportunities for products. • Translate marketing and sales materials from english to portuguese and spanish. • Managing of 1 assistant. Grooveria Marketing, São Paulo/ Brazil Key account supervisor Jan 2009 – Ago 2010 Plano & Plano Construction, São Paulo/ Brazil Junior Marketing and product analyst Aug 2007 – Jul 2008 education Marketing Planning, Madia marketing school, São Paulo, 2009 Business Management – Marketing Emphasis, University of California, san diego, 2007 Bachelor’s Degree in Advertising and Publicity, Faculdade Cásper Líbero, São Paulo, 2005 Technical Summary: ▪ Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint). ▪ Basic knowledge in Euromonitor intelligence. ▪ Basic knowledge in Adobe Creative Suite (Photoshop). ▪ Intermediate knowledge of Social media includes Facebook, Twitter, Pinterest, Snapchat, and LinkedIn. ▪ Basic knowledge of SAP and SALES FORCE CRM (sales operation). ▪ Experienced in Agile project management system (Oracle). ▪ Intermediate knowledge of Digital marketing planning (São Paulo Digital School)