Gabriela Reyes is an experienced marketing management professional with over 7 years of experience in marketing, advertising, and public relations. She has expertise in content development, brand management, digital and social media marketing, and analyzing market trends. Reyes' skills include marketing strategy, social media, market research, and analytics. She currently works as a Marketing Manager at Grupo Istmo, where she leads marketing initiatives, product launches, and ensures brand consistency.

1. GABRIELA REYES
COL LOS HIDALGOS, TEGUCIGALPA, FRANCISCO MORAZAN • Home: 50422292062 • Cell: 50496611107 •
GABRIELAREYES83@GMAIL.COM
Professional Summary
Experienced marketing management professional who consistently delivers high-quality and results-focused
marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market
trends. With 7 years in marketing management, advertising and public relations. Areas of
expertise include content development and brand management. Marketing Manager effective at delivering
high-quality content for digital, traditional and social marketing. High achiever who produces results individually, as
well as part of a results-focused team.
Skills
Word, Excel, PowerPoint, Microsoft Project, Acrobat Product forecasts
Reader. *Internet: Browser, Correo Electrónico.
IDIOMAS Español 100 %, Ingles 100%.
Budget development and management
Creative and innovative
Digital marketing
Market research
Social commerce
Strategic marketing
Persuasive
Story development and brand management
Publishing expertise
Product marketing specialist
Organized
Strategic thinker
Thought leadership content development
Marketing plan development
Product lifecycle management
Positioning
ROI analysis
Special events planning
E-mail and direct mail marketing campaigns
Work History
MARKETING MANAGER, 03/2014 to Current
GRUPO ISTMO – COL 21 OCTUBRE DETRAS DE TÉCNICA EUROPEA
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding
principles and mission.
Coordinated and participated in promotional activities and trade shows.
Directed and coordinated marketing activities and policies to promote products and services.
Initiated market research studies and analyzed findings.
Coordinated art and graphics creation for effective merchandising.
Identified value propositions and key messages for all of the company's marketing campaigns.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Traveled nationally and internationally to meet with customers and deliver clear company messages.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
MARKETING , 04/2012 to 03/2013
CITIBANK – COL PAYAQUI
Directed and coordinated marketing activities and policies to promote products and services.
Reviewed the financial aspects of product development, such as budgets, expenditures and research and

2. development appropriations.
Consulted with buying personnel to determine projected demand for products and services.
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding
principles and mission.
Coordinated and participated in promotional activities and trade shows.
Analyzed third-party data and investigated new growth opportunities.
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their
daily activities.
Coordinated art and graphics creation for effective merchandising.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Education
MBA: MARKETING, 2007
UNITEC - TEGUCIGALPA
BBA: BUSINESS ADMINISTRATION, 2005
UNITEC - TEGUCIGALPA
GED:
ELVEL SCHOOL - TEGUCIGALPA