This document provides a summary of Janja Batkovic El Amir's experience and qualifications. She has over 15 years of experience in pharmaceutical marketing, sales, and medical advising. Currently, she works as a Medical Advisor for Oncology and IPF in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia. She is highly motivated, innovative, and has strong leadership and management skills. She is fluent in English, Slovenian, Croatian, and has intermediate skills in German, Serbian, and is beginning to learn Arabic.

1.  15 years of experience in medico-marketing, trainings and sales in pharmaceutical
business (sales representative, product manager, portfolio product manager,
marketing manager, regional marketing manager, global and regional train the
trainer for marketing excellence and emotional selling, regional project manager,
medical advisor)
 Currently working as Adriatic Medical Advisor for Oncology and IPF (Slovenia,
Croatia, B&H, Serbia, Montenegro and Macedonia); Boehringer Ingelheim Slovenia,
Adriatic region
 Excellent motivator, self-motivated, innovative, well organized and analytical,
creative and communicative. Strong in leading and managing people, problem solving
orientated.
 Advantage of ability to work with cross functional and multinational teams in a
complex international matrix organization and management of brand members in
the region.
 Finalist for the global best Brand Plan award for 2013.
 Awarded for regional CAMP (Commercial Approaches for Mature product) clustering
and measurement set ups
 Awarded for Regional Innovative project ; Emotional selling in 2013
 Languages:
o Native Slovenian and Croatian
o Understanding Serbian in speaking and writing (Cyrillic superficial)
o Fluently English (business language for past 15 years)
o Communicative German (learning 4 years, and 2 years working in Vienna,
Austria)
o Learning Arabian (beginner)
Working Experience and skills
 2 years as sales representative on the field; Boehringer Ingelheim Slovenia
 7 years as Product manager Boehringer Ingelheim, Slovenia
 3 years as Regional Marketing Manager in RCV (ROPU (Regional OPerating Unit) of 18
countries) Boehringer Ingelheim RCV, Vienna, Austria
Janja Batkovic El Amir, dr. vet. med.
Born: 19.05.1974 in Maribor, Slovenia, Europe
Married, mother of 7 year old son.
Doctor of Veterinary Medicine

2.  2 years as Regional Marketing trainer in RCV l Boehringer Ingelheim RCV, Dunaj,
Avstrija
 1 years as a Product manager Boehringer Ingelheim, Adriatic region
 2 years as a Medical Advisor for Oncology and IPF; Boehringer Ingelheim, Adriatic
region
 Presentations (also in front of large audience of 200 people) and internal trainings on
sales effectiveness
 Organization of events (internal ones for employees and external for customers)
 Effectively managing and motivating the sales representatives directly or indirectly in
accordance with the business strategy and compliance rules.
 Responsible for creating marketing campaigns, trainings and development for the
sales team according to marketing opportunities and sales target
 Responsible for providing sales teamwith the necessary expertise; promotional
material, product training, competitors updates
 Creating medical training and development for the sales team (disease and product
training and updates, knowledge tests, selection and interpretation of published
articles as support for sales team),
 External customers management
 Responsible for development of the marketing plan, promotional and sales aids
based on marketing opportunity and strategy
 Developing and implementing sales activities together with sales manager as well as
helping in defining sales action plan based on customer segmentation
 Designs, leads, directs/co-ordinates the regional marketing organization (leading,
coaching and motivating brand managers in CEE countries and cross functional brand
teams (medico-marketing- sales in CEE countries))
 Monitoring realization of the sales plan and medico-marketing strategy in CEE region
 Responsible for providing directions for the strategic management, developing
strategy and marketing plan for CEE region, projects and communication campaigns,
promotional material, supportive sales aid and advertisements for the CEE region
 Responsible for achievement of sales targets and execution of medico- marketing
programs for the whole CEE region
 Creating/Participating in targeting and customer segmentation (member of working
group for CRMsystem Veeva)
 Regional CAMP (Commercial Approaches for Mature product) project manager
 Regional marketing trainer on product knowledge, competitive intelligence and
selling strategies
 Global and regional company trainer for marketing excellence (PRIME trainer -
Performance, rigor & innovation in marketing excellence)
 Internal Trainer on Emotional selling and importance on Team collaboration in order
to improve employee skills and competencies.
 Creating medical training and development for the sales team(disease and product
training and updates, knowledge tests, selection and interpretation of published
articles as support for sales team),
 External experts management ( identifying, regular visiting, developing, briefing for
CMEs, developing presentations for CMEs, organizing CMEs and having
product/articles presentations, organizing and leading ABs),

3.  Development and running CUP /NTA studies (including monthly reporting, AEs
reporting, kick-off meetings with investigators, preparing results reports,..)
Additional Education and Trainings:
 Market research, training
 Strategic Marketing, training
 Portfolio Management, training
 Boehringer Ingelheim Marketing Model, trainings
 Marketing Excellence training
 Tactical marketing workshop
 Trainer for Performance, rigor & innovation in marketing excellence (PRIME)
 Management and leadership development program I, training
 Physicians targeting and segmentation workshop, training, key user for CRMsystem,
CRM training
 Selling and Communication Skills, basic and intermediate training
 Selling and Communication skills Train the Trainer certificate
 Presentation Skills, training
 Media communication training
 Marketing Master Class training
 Medical Master Class training
 Statistic for non-statistician training