1. John O'Keeffe
15282 Long Street, Overland Park, KS 66221
Home (913)681-5196, Cell (913)660-6214, okeeffe1232000@yahoo.com
OBJECTIVE
Seeking a position that will utilize my professional sales, marketing, and management experience to positively impact company
growth and profitability.
PROFESSIONAL PROFILE
Dynamic sales and marketing executive with more than 22 years of diverse experience within the consumer packaged goods
industry. Consistent record of achievement in gaining market share, increasing sales, growing profitability, developing and
executing marketing plans, and key account management. Highly effective in motivating and developing sales team members to
exceed goals and objectives. Proven competencies:
• Sales and Quota Achievement
• Operations Execution
• Strategic Channel Marketing Planning
• Consumer Based Marketing Plan Development
• Budgeting and Forecasting
• Relationship Management
• Process Improvement
• Written and Verbal Presentations
PROFESSIONAL EXPERIENCE
Business Development Manger July 2008 to Present
Strangford Lough Brewing Company, Overland Park, KS - Responsible for all North America operations including, product
production, distribution, sales, marketing, and finding entrepreneurs to buy the license rights for SLBC products in a given
territory.
• Generated over $1.3 million dollars in revenue within 6 months through license territory sales.
• Successfully established distributor network and developed brand launch plans in 16 states for St. Patrick’s Best Ale and
Legbiter Ale.
• Represented SLBC licensees in negotiations with contract brewers, distributors, and raw material suppliers.
• Established Brewers Association with all SLBC licensees.
Customer Marketing Manager April 2006 to June 2008
Coca-Cola North America, Lenexa, KS - Responsible for developing custom marketing programs that deliver volume and profit
goals for the supermarket chain stores Dillons(Kroger), Price Chopper, and Hen House.
• Grew Powerade market share by 8 share points in Price Chopper using a “Buy 10 get 5 Free” case purchase promotion
and store manager pallet display incentive.
• Increased Coca-Cola carbonated soft drink cases on display in Dillons(+8%) and Price Chopper(+12%) through execution
of thematic display contests for Nascar, NCAA Men’s Basketball, Kansas City Chiefs football, and Holiday displays in
2007.
• Increased 2008 gross profit in Hen House by $207,500 and $426,000 in Price Chopper using a combination of pricing
strategy, new product launches, and changing the package mix percent of sales.
Operations Market Manager February 2002 to March 2006
Coca-Cola North America, Lenexa, KS - Authored annual business plan for all retail channels in the Kansas and Nebraska
markets. Worked with nine sales centers to execute annual plan and deliver volume and sales results.
• Conducted analysis of Nielsen share results, Margin Minder sales data, and Spectra consumer information to recommend
procedures and alterations that maximize sales potential.
• "Shopper Segmented Merchandising" project lead for the Kansas, Missouri, and Nebraska markets.
2. • Received the Incentive Manufacturers Representatives Association "Golden Key" award in recognition of the creativity,
execution, and sales results for the NFL Mini-Helmet 20oz Coca-Cola promotion.
Market Development Manager August 1997 to January 2002
Coca-Cola North America, Wichita, KS - Executed national and local business strategies within three bottler operations.
Responsible for delivering volume and gross profit goals within the Kansas and Nebraska sales centers.
• Managed seven National/Regional key accounts that included Kwik Shop(Kroger), Gas N Shop, Pump & Pantry, Dillons,
Duckwall-Alco, Pamida, and Coastal Mart.
• Utilized national marketing assets to create custom programs for selected key accounts in the Kansas, Nebraska, and
Missouri markets. Marketing assets included: NCAA Men's Basketball & Baseball, NFL Football, High School Football,
American Idol, Nascar, Silver Dollar City, Walt Disney Properties, Riddell Helmets, University of Kansas, and the
University of Missouri.
• Increase volume and profit of 20oz Carbonated Soft Drink products in Kwik Shop, Gas N Shop, Pump & Pantry by 15%
and 21% respectively.
Sales Manager June 1995 to July 1997
Coca-Cola Enterprises, Norfolk. VA - Managed and motivated sixteen Account Managers, eight District Managers, twenty two
Sideload Drivers, twelve Bulk Drivers, and fifty four Merchandiser in the Norfolk, VA sales center.
• Received the "Most Improved Manager" award for cutting operating expenses by over $200,000 using recommended
operating procedures and exceeding volume(+15%) and profit targets(+22%) in 1996.
Key Account Manager August 1993 to May 1995
Coca-Cola Enterprises, Richmond, VA - Responsible for the development, implementation, and successful execution of
marketing programs in the Convenience & Petroleum channel.
• Achieved the coveted "Circle of Excellence" award for exceeding gross profit target for assigned key accounts by 45%
and swinging market share by 10 share points versus competition.
On Premise Account/Distributor Manager February 1991 to July 1993
Bacardi Imports, Inc., New York, NY - Managed the on premise Bacardi Imports business for two distributors, Peerless
Importers and Charmer Industries. Responsible for marketing and gaining distribution of all Bacardi products in Metro New York
on premise accounts.
EDUCATION
B.S., Mathematics December 1986
College of William and Mary, Williamsburg, Virginia - Played baseball from 1982 - 1986.
- Captain of the team during the 1986 season
- All-Conference Selection 1985 & 1986
- Selected Team MVP, Offensive and Defensive Player of the Year 1985
