1. Brooke E. Christman
2755 Lear Road • Columbus, OH 43220 • (614) 286-8178 • brooke_christman@yahoo.com
Talented Marketing professional with exceptional Promotional and Brand Management skills
• Over ten years of CPG Marketing experience • Enthusiastic, motivating & inclusive Leadership Style
• Excellent internal & external Relationship Builder • Vast experience in Package/Brand Launches
• Consistent record of excellent Account Management • Excellent Presentation/Communication skills
• Activation experience in several Retail channels • Proven ability to find relevant Media opportunities
PROFESSIONAL EXPERIENCE
Crimson Cup Coffee & Tea, Columbus, OH February 2008 – February 2009
Director of Marketing
• Managed new branding direction, creative and copy, for the following company elements:
o Logo - Competitive research caused me to challenge the new logo that was being
launched when I started. This allowed me to revise the brand prior to hard launch.
o Packaging & Cups- Redesigned packaging allowing it to merchandised correctly in retail
shelf space. Resulted in Kroger and Whole Foods coffee aisle availability.
o Web-Site - Developed new web-site that enhanced consumer/customer experience, as
well as provide interactive resources/communication for our community of 85 stores.
• Identified $1.4 million loss in a business segment, which resulted in sales focus opportunity.
• Implemented competitive research & customer focus groups which resulted in reconsideration of
future company business model.
Coca-Cola North America, Columbus, OH April 1999 – December 2007
Senior Marketing Activation Manager (2001 – 2007)
Supported the #1 Division in North America comprised of Ohio, Indiana and Michigan. Responsible for
maintaining brand equity of all Coca-Cola brands while creating and executing customer/consumer driven
promotions, which include custom POS, packaging and radio campaigns. Manage “Prestige Properties”
to ensure contractual commitments are fulfilled. Maintain & enhance bottler (CCE) relationships.
Localize national platforms & brand/package launches, while educating our sales teams, media and
accounts on initiatives. Manage creative agencies, packaging suppliers, sampling teams, & budgets.
• Exclusive Marketing Manager that supported the four Kroger KMA’s within our Region, which
allowed me to execute Kroger national initiatives in over 500 stores, as well as develop local
market initiatives in each KMA, quarterly.
• Known as “College Marketing Expert” & appointed to manage special projects for College/Sports
Team in Atlanta. Developed college channel Standards Handbook & Commemorating Events
Tool-Kit which are used nationally. Co-developed Coca-Cola Game Day mobile tour &
interactive web based promotion with EPrize for top five national colleges.
• Executed over 50 brand & package launches which incorporated sales decks, POS, retailer tool-
kits, PR/sampling efforts and implemented Kick-Off Rallies to 12 CCE Sales Centers.
• Developed national partnership with the Association of Junior League International to help
launch TaB energy into the market. Within a month, negotiated a partnership to have product
sampled at all 231 leagues, along with developing kick-off kits that were distributed to integrate
our branding with the local chapters. Over 115,000 ladies engaged with brand week of launch.
• Assisted in negotiations, managing contractual commitments & activation initiatives for the
following properties: The Ohio State University, Columbus Blue Jackets, Indianapolis Colts,
Detroit Pistons, Detroit Red Wings, Six Flags, Columbus Zoo, Ohio Expo Center.
• Create and implement over 60 consumer/price driven programs annually, utilizing custom
packaging in 60%, custom POS in 100% and achieved in-market dates at a rate of 95%.
• Activated The Ohio State University 2003 NCAA Football National Champions platform and
created exceptional PR/volume driving program. Commemorative custom can was designed,
delivered & placed in Coach Tressel’s hand during ESPN live conference after game. Received
second place award for NCAA Best Practice/Activation in our country. Custom packaging
generated 37% growth in Kroger alone.
2. Brooke E. Christman
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Coca-Cola North America, Columbus, OH, continue
Area Marketing Manager (1999 – 2001)
Lead marketing contact for Ohio prestige accounts and local events. Worked with Retail Key Account
Managers to develop local extensions from National programming and utilize relationships with
Prestige Accounts. Coordinated brand launches, which involved sampling teams, advertising support
and retail activation initiatives. Developed and presented business proposals for new account
opportunities. Generated agency creative briefs for new POS and packaging initiatives. Implemented
quarterly kick-off meetings to five sales centers to educate sales teams on brand initiatives and
merchandising priorities.
Jordan Associates, OKC, OK 1996 – 1998
Regional Advertising Agency providing specialized creative and media services.
Account Executive (1997-1998)
• Managed daily client services initiatives for Great Plains Coca-Cola Bottling, seventh largest Coca-
Cola bottler in the country. Executed product launches and activated Oklahoma University &
Oklahoma State University accounts. Supported 8 sales centers with media promotions.
• Increased Agency account management by 60% by generating opportunities to get involved with
Bottler, which produced an excess of $300,000 in annual billings.
• Supported new brand launch activations, coordinated radio promotions in 7 markets, developed
consumer promotions in retail trade.
• Designed label and named private bottled water, “H2OK” which launched market-wide before the
Coca-Cola Company water, DASANI.
Neiman Marcus, Dallas, TX 1995 – 1996
Department Manager (1996) Intern (1995)
• Participated in the Buyers Training Program, an education program for Buyers
• Managed the ‘Leisure’ Dept in second highest volume retail location in Dallas
• Researched consumer trends and buying habits to assist in merchandising sets
Designer and Publisher of “Dazzle Beads” 1991
“How To Booklet” on creating original hand-made beaded jewelry. Book sold nationally in craft stores.
EDUCATION
Texas Christian University, Ft. Worth, Texas 1995
BS in Fashion Merchandising & Business
COMMUNITY INVOLVEMENT/ ORGANIZATIONS
Childhood League of Columbus since 2007
Junior League of Columbus, held numerous Chair positions, since 2000
Pi Beta Phi Alumni Advisory Board , VP Philanthropy, supporting OSU since 2006
Scioto Country Club Member since 2005
Athletic Club of Columbus member since 2000
