1. MICHAEL B. MANNING
1302 Marina Bay Drive #103
Clear Lake Shores, Texas 77565
(281) 380-2466
mikebmanning@yahoo.com
SUMMARY: Experienced grocery/meat sales professional with outstanding record in both direct sales
and broker sales management. Proven track record of exceeding performance goals and winning sales
awards. Strong background in sales development, sales planning, forecasting, merchandising, and IRI
analysis. Proficient at building productive relationships with customers, coworkers and managers.
CAREER: CONAGRA FOODS, INC. (2003-Present), Texas Team
Responsible for formulating and implementing sales plans, trade spending efficiencies,
budgeting, forecasting, inventory management, new item presentations, business reviews,
and accomplishing targeted company goals. Responsible for implementing all retail
merchandising efforts on brands such as Marie Callender, Healthy Choice, Orville
Redenbacher, ReddiWip, Parkay and many more.
• Awarded “Manufacturer of the Year” from Brookshire Brothers as key account
manager for ConAgra Foods.
• Received new authorizations on 27 new items spread across the total portfolio
after a single “business review” presentation.
Customer Business Manager (C&S Grocers Supply/Grocers Supply), 2013-Present
• Account management of frozen, dairy, refrigerated meat and snack portfolio
Key Account Manager (Brookshire Brothers), 2003-2013
• Account management of grocery, frozen, dairy, refrigerated meat and snack
portfolio
Key Account Manager (Grocers Supply) 2003
• Account management of refrigerated meat portfolio
SARA LEE CORPORATION (1986 – 2002), Texas Market
BRYAN FOODS, DIVISION OF SARA LEE CORPORATION
Business Manager (Broker Manager), HEB and Grocer Supply, 2001-2002
Directed food broker sales force in all areas for Bryan Foods including formulating and
implementing sales plans, trade spending, budgeting, forecasting, inventory management,
product training, and accomplishing targeted company goals.
• Reduced annual trade spending $165,000 through analysis of promotional
strategies and proper trade spend utilizing IRI scan data.
• Developed “tracking” spreadsheets to understand competitive activity, pricing
trends, category volume and ad activity.

2. MICHAEL B. MANNING (Cont.)
SARA LEE FOODS, DIVISION OF SARA LEE CORPORATION
Region Manager, Sara Lee Safeway Team, 2001
Developed and presented sales plans on all Sara Lee “operating company” refrigerated
processed meat divisions. Directed food broker on all retail merchandising efforts on
brands such as Hillshire Farm, Ball Park, State Fair, Jimmy Dean and Bryan Foods.
• Helped produce over $10 million in annual sales while gaining favorable
promotional support and shelf positioning on branded business.
• Developed a “merchandising responsibilities” guideline that was adopted by the
Sara Lee Safeway team to standardize it merchandising requirements.
HILLSHIRE FARM & KAHN’S, DIVISION OF SARA LEE CORPORATION
Business Manager (Broker Manager and Direct Sales), 1999-2000
Account Manager (Broker Manager), 1998-1999
Sales Development Manager (Broker Manager), 1994-1998
Sales Development Manager, 1986-1994
Directed 12 broker account managers in all areas for Hillshire Farm including sales plans,
trade spending, forecasting and product training. Account experience includes
Randall’s/Tom Thumb, Grocer Supply, Albertson’s, Brookshire Brothers, Fiesta, Market
Basket, Fleming and various others.
• Grew annual volume from 660,000 pounds to 1.8 million pounds while
increasing account authorizations from 16 items to 71 items at Grocer Supply in
six years.
• Secured $250,000 in additional sales promotion funds for entire sales force by
discovering an error in system while micro-managing trade budget funds.
• Sales awards and accomplishments
 “Exceeds” overall rating in Performance review ending December 2000
 “Exceeds” overall rating in Performance review ending June 1999
 “Exceeds” overall rating in Performance review ending June 1998
 "Exceeds" overall rating in Performance review ending June 1997
 "Exceeds" overall rating in Performance review ending June 1995
 President’s Club, FY99
 Field Advisory Board Member, FY98, FY99
 Sales Champion Award-South Central Region, FY97
 Deli Sales Champion Award-South Central Region, FY95
 Sales Champion Award-South Central Region, FY’92
 Art Silberhorn “Most Creative” Award- South Central Region, FY’92
 1991 OCTOBERFEST Contest Winner- S. Central Region
 Deli Select/Universal Studio Contest Winner, FY’91
 Sales Champion Award-South Central Region, FY’90
 1988 OCTOBERFEST Contest Winner- S. Central Region
GENERAL FOODS CORPORATION (1984-1986), Houston Market
Sales Representative, Grocery Sales
• Contributed to district volume objectives by influencing sales at
headquarter/retail accounts.
EDUCATION: SOUTHWEST TEXAS STATE UNIVERSITY, San Marcos, Texas.
Bachelor of Business Administration in Marketing/Management, December 1983.