- Neha Goel is an experienced sales and operations professional seeking a senior role. She has over 11 years of experience managing business operations, sales, revenue, and client relationships. - She is currently the Sales Head at Amagi Media Labs in Delhi, where she increased revenue by 400% and successfully expanded the client base. - Prior to this, she held sales leadership roles at Reliance Broadcast Ltd and hospitality roles at The Leela Kempinski and The Lalit Suri Group, where she consistently grew sales and acquired new clients.

1. NEHA GOEL
E-Mail: ngoel_22@yahoo.com
Mobile: +91 9871948014
OBJECTIVE
Multi-faceted professional, skilled in blending creative intellect / insight and sharp planning skills for managing
business operations & meeting top / bottom-line objectives, seeking senior level assignments in Profit Center
Operations with an organization of high repute
PROFILE SUMMARY
SKILL SET
Sales Operations
Revenue Management
Advertising - Promotions & Sponsorships
Corporate Communication
Brand Awareness Operations
Campaign/Media Management
Public & Media Relations
Client Relationship Management
Team Management
SUMMARY
 An astute professional with 11 years of experience in Profit Centre
Operations, New business Development, Channel Management, etc.
 Currently associated with Amagi Media Labs, Delhi as Sales Head
 Demonstrated abilities in team management and development,
account planning & management, devising brand building activities
and accelerating the business growth
 A keen performer with exposure in managing entire sales cycle by
ensuring optimal utilization of resources; distinction of
accomplishing multi fold revenue increase & acquiring extensive
client base
 Skilled in developing relationships with key decision-makers in
target organizations for revenue; adroit in expanding the revenue
base in the market
 Fusing entrepreneurial drive & vision to identify organizational
strength/ weaknesses to direct missions, create new markets &
harvest untapped business opportunities
 Track record of attaining consistent yearly growth both in terms of
sales and revenues, as well as developing new clients/ markets,
thereby expanding the customer base.
 An impressive communicator with honed interpersonal, team
building, team management, negotiation, presentation, convincing
and analytical skills
 Ability to think out-of-the-box and contribute ideas towards
achieving business excellence
NOTEWORTHY ACCOMPLISHMENTS:
 Holds the credit of increasing revenue share of Amagi Media Labs, Delhi by 400%
 Lead a team successfully while showing consistent increase in the Business at Amagi Media Labs
 Responsible for revenue generation and top-line growth of the company: Work with the biggest advertisers in
Indian Market (Coke, Pepsi, LG, Maruti, Reckitt Benckiser, Hero Motor Corp, Nestle, Prefetti, Voltas, Panasonic,
Samsung) to ensure consistent revenue
 Awarded for ‘Highest target achievement –Corporate Accounts Metro’ at RBNL
 Certified for ‘Excellent execution of the Microsoft deal!’-which was also the highest deat at RBNL for Radio
 Executed various projects and generated high business volume; Pepsi, LG, Perfetti, Microsoft (Rs. 2.65 Crores),
Sheela Foams, Nestle, Reckitt Benckiser, etc. at Reliance Broadcast Network limited
 Cracked Pepsi, General Motor, Nestle, Yum Restaurant, Microsoft, etc. for Reliance Broadcast Network limited
 Excellent track record in handling embassies while in hospitality-US, German, Sweden, etc.
 Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new
clients/ markets, thereby expanding the customer base
 Consistent track record of bagging high value sales orders and achieving sales targets
 Ideation of customized ATL and BTL solutions towards creating experience and engagement: Won high value
campaigns from several brands increasing advertising ticket size by 31%
CORE COMPETENCIES
 Overseeing complete business operations in the assigned region with accountability of profitability, forecasting
monthly/ annual sales targets, & executing them in a given timeframe.
 Strategizing the long term as well as short term business plans to ensure maximum profitability.
 Managing customer-centric operations & ensuring customer satisfaction by achieving service quality norms

2.  Participating and successfully managing a team through the entire Sales cycle
 Identifying and developing new streams for long-term revenue growth and maintaining relationships with
customers to achieve repeat/ referral business.
 Tapping new markets and coordinating with channel partners to penetrate these segments, thereby expanding
business & generating income
 Utilizing public information and personal network for generating leads
 Making presentations before the prospective clients to promote the company’s services and negotiating with
them to finalize mutually beneficial business deals
 Actively creating brand awareness and providing information regarding product for increasing sales.
 Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and
service quality norms
 Leading, mentoring & monitoring the performance of the team members to ensure efficiency in process
operations and meeting of individual & group targets
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst team members
ORGANIZATIONAL EXPERIENCE
Since Jan’14: Amagi Media Labs, Delhi
Sales Head
Role:
 Managing profit center operations with key focus on top line and bottom line profitability by ensuring optimal
utilization of available resources
 Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand
existing ones for a wide range of investment products / services
 Formulating business goals, short term and long term budgets and developing business plans for the
accomplishment of these goals.
 Designing & implementing strategies for tapping unexplored avenues, developing & expanding market share
towards the achievement of revenue & profitability targets
 Leading, training & monitoring the performance of team members to ensure efficiency in operations and
meeting of individual & group targets
Key Clients Managed (All Delhi corporates):
 Coke
 Pepsi
 Dabur
 Glaxo Smith Kline
Highlights:
 Recognized for recording sales growth of 400% in past few months
 Successfully increased the client touch base for revenue expansion
 Successfully increasing repeat clients
Aug’11-Jan’14: Reliance Broadcast Ltd., Delhi
Growth Path
Aug’11- Aug’13: Group Head Radio Sales
Aug’13- Jan’14: Group Head Language TV Sales
Role:
 Carried out detailed market research & analysis and accordingly ATL & BTL solutions
 Conducted training for Sales Team on mapping clients, identifying USPs, building and making a compelling pitch,
negotiations/closure & servicing
 Spearheaded media & advertisements sales & marketing activities with focus on achieving predefined sales
target and growth
 Forecasted & planned monthly & quarterly sales targets and executed them in a given time frame
 Coordinated with the Media Agencies & Client (Brand, Product & Marcom) and ensured all activities are
completed within deadline in order to enhance operational revenue
 Ensured operational & technical support functions as well as suggested schedules as per the client release orders
 Carried out sales presentations for new & existing customers in order to sell new advertising programs
 Prepared contracts for advertising work and collected outstanding payments in order to achieve organizational goals
 Provided direction, motivation & training to the sales team for ensuring optimum performance and to enhance
their professional and soft skills
 Analyzed the performance of team members and assigned them targets on regular basis

3. Highlights:
 Initiated several projects and generated revenue; Pepsi, Yum Restaurants, Honda (Rs. 1 Crores), LG, Perfetti,
Microsoft of Rs. 2.65 Crores-first of its kind in Reliance, Sheela Foams, Nestle, Reckitt Benckiser, etc.
 Holds the credit of accomplishing monthly / quarterly targets through Ad Sales
 Efficiently implemented 360º marketing solutions for brands like Microsoft, Whirlpool, Mirinda, etc.
Key Clients managed:
 Microsoft
 KFC
 Pepsi
 Nestle
 Perfetti
 LG
Aug’10- Aug’11: The Leela Kempinski Palaces, Hotels & Resorts, Delhi
Senior Sales Account Manager
Role:
 Developed relationships with key decision-makers in target organizations for business development
 Interfaced with clients for suggesting the most viable product range and cultivated relations with them for
securing repeat business; ensured quality delivery of services to the clients
 Entrusted with the responsibility of updating SFA on a regular basis and maintained sales calls
Jun’09 - Aug’10: The Lalit Suri Hospitality Group, Delhi
Sales Manager- National Sales (Ministries and Embassy Segment)
Role:
 Implemented business development plans for achievement of revenue and profitability targets
 Formulated strategies for acquiring business from clients & effectively using potential of accounts
 Identified & networked with prospective clients, generated business from existing accounts and achieved
increased sales
 Provided support to the Sales Team to ensure assigned targets are achieved within stipulated time frame
PREVIOUS EXPERIENCE
May’08 - Jun’09: GSI Jewelers, Mumbai as Consultant/Proprietor
Nov’05 - Apr’08: Shangri La Hotel, New Delhi as Assistant Sales Manager
Jun’03 - Oct’05: The Metropolitan Nikko, New Delhi as Business Development Executive
CERTIFICATION
 Certification received from National Institute of Sales
TRAININGS
Organization: Taj Mahal, New Delhi
Duration: 5 Months
Organization: Marriott Welcome Hotel, New Delhi
Period: 15 Days
EDUCATION
2003 Bachelor of Hotel Management & Catering Technology from Banarsidas Chandiwala Institute of Hotel
Management & Catering Technology, New Delhi
PERSONAL DETAILS
Date of Birth 18th February, 1982
Address: C 269, Vivek Vihar, Phase 1, New Delhi - 110095
Languages Known English & Hindi
Location Preference: Asia/ UK/ US