David Bassett is an Experience Strategist at RTC Agency specializing in insights, innovation, and strategy. He has over 5 years of experience in marketing research, digital strategy, and campaign development. His skills include qualitative research, visual strategy, social media planning, and experience design.

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240-678-4697 | Washington, DC | benbassett919@gmail.com | linkedin.com/in/dbenbass | @benbassett919
DAVID
BENBASSETT
May 2010 - Aug 2010
May 2011 - May 2012
May 2012 - June 2013
Current
1. MS Office
2. Adobe Illustrator
3. Omnigraffle
4. Journey Mapping
5. Social Listening
6. Program Planning
Bachelors
of Science
Graduated May 2012
University of Maryland
Robert H. Smith School of Business
College Park, MD
Overall GPA: 3.5
Marketing and International Business
Treffpunkt. RTC’s Insights and Innovation blog.
The Lightbulb. Personal blog on marketing,
technology, culture, and more.
Gamification Brownbag. RTC. Lunch and learn
Perspectives. Monthly articles on digital and cultural
trends.
RTC Agency (WPP Group)
Intern, Interactive Strategy
RTC Agency (WPP Group)
Coordinator, Digital Innovation and Integration
RTC Agency (WPP Group)
Associate, Insights & Innovation
RTC Agency (WPP Group)
Experience Strategist, Insights & Innovation
Led qualitative market research focused on online conversations of target segments
Composed one page analyses on FDA warning letters and relevant digital trends
Assisted the User Experience team with website content audits and site design
Created personas for 3 new-business pitches using Comscore and secondary digital behavior research
Planned the messaging strategy for a client’s new FDA indication, incorporating two different audiences into one
website
Leveraged Google Analytics to provide recommendations on email cadence and messaging optimization
Managed the relaunch of two websites and associated print and digital components of their CRM programs
Devise the operational strategy for CRM programs including communication cadences and connections between
high-level campaigns and individual tactics
Develop the strategic foundation for integrated campaigns, including traditional and digital channels, for
multiple national pharmaceutical brands
Study visual strategy and continuously look for ways to present information in a visually meaningful manner
Created a social media plan for RTC including the definition of a brand voice and strategies for multiple networks
I am a strategist. I strive to be well-versed in a variety of
disciplines, and to create beautiful:
Understand audience physical and emotional experiences and use that knowledge to maintain
customer-centricity throughout a campaign
Work closely with other departments, often as the bridge between Client Services and Creative
RTC Agency Blog. RTC’s core marketing blog