1. LISA CLIFF, PMP
8387 Millwood Drive
Springfield, VA 22152
301-922-1166 lisa.cliff@verizon.net
Senior Marketing/Communications Manager
Dynamic marketing manager with Master’s Degree in Technology Management and diverse
experience in developing and executing highly effective multi-media marketing campaigns for
public and private sector. Demonstrated ability to create cooperative working environment for
external functional resources and business partners to achieve program objectives. Skilled as
both a hands-on contributor and strong project/team manager. Proven track record of
leadership skills, exceeding corporate goals, and creating innovative marketing strategies for
business solutions. Public Trust Clearance.
SKILLS
Communications Campaigns - Project Management - Team Leadership - Stakeholder
Management - Corporate Communications - Vendor Relations - Technical Writing - Public
Relations - Strategic and Tactical Planning - Program Marketing and Collateral - Market
Research - Messaging - Program/Campaign Rollouts
PROFESSIONAL EXPERIENCE
Communications Manager
DRT Strategies, Arlington, VA 2012 -Present
Senior Manager/Expert Consultant
United States Department of Homeland Security, FEMA: Managed communications activities
for FEMA National Exercise Division (NED). Responsible for planning, delivery, execution and
implementation of all marketing and communications products including but not limited to:
strategic communications products, stakeholder management, social media, roll out plans,
press releases, web content, brochures, one-pagers, articles, and case studies. Developed
standardized branding protocols to align “look and feel” of all internal and external facing web
pages for all components. Identified communications and outreach gaps.
Selected accomplishments:
• Published article regarding accomplishments of NED program during Hurricane Sandy.
• Initiated planning activities for NED that involved the emergency management
community nationwide.
United States Food and Drug Administration (FDA): Communications manager for initiative
that stood up new IT system for workflow management, documents, data access, and generic
drug review process. Produced communications plan, analysis documents, redesigned intranet
site, monitored web analytics, and led outreach efforts to inform the Center for Drug Evaluation
and Research (CDER), a major part of FDA. During the ensuing fiscal year, provided
communications support for the Office of Computational Science (OCS) to support its growth
and requirement for visibility throughout FDA.
Selected accomplishments:
• Established baseline of stakeholders and lead gathering of stakeholder information.
• Produced Communications Plans and Branding Strategies.

2. Lisa Cliff lisa.cliff@verizon.net Page 2
• Developed and implemented communications campaign for roll-out of new OCS service
desk that included digital sign boards, post cards, posters, and email blasts.
• Designed and wrote content for OCS web pages for FDA.gov.
• Developed design for OCS SharePoint site.
United States Department of Agriculture Farm Service Agency (USDA FSA): Developed a
communications program across FSA Office of the Chief Information Officer (OCIO). Designed a
Communication Resource Center portal to house information needed by FSA OCIO staff.
Selected accomplishments:
• Created electronic templates with a consistent look and feel for multiple types of
communications for use by OCIO staff.
• Designed a streamlined, end-to-end communications process with tools to support it.
• Coordinated an integrated communications program that involved internal and external
outreach, presentations, planning documents, newsletters, updates, and talking points.
• Facilitated message development session with OCIO team leads and Subject Matter
Experts.
Communications Manager 2002-2012
SiloSmashers, Fairfax, VA
Developed and implemented comprehensive communications plans for FEMA, U.S. General
Services Administration (GSA), and U.S. Department of Transportation (DOT) that included
technical writing, messaging and branding, collateral marketing materials, public relations and
outreach for new programs and services.
Selected accomplishments:
• Wrote and developed messaging for nation-wide user community for FEMA’s Supply
Chain Management System (LSCMS). Go to
http://www.fema.gov/medialibrary/media_records/4046.
• Developed communications channels with FEMA regions to disseminate strategic
information on a regular basis.
• Wrote, designed and produced collateral marketing materials - brochures, newsletters,
posters, web site, annual report, news articles - that resulted in educating, creating
interest and generating funding support for initiatives at FEMA and GSA.
• Liaison with internal agency resources to develop a communications strategy in
alignment with agency mission at FEMA and GSA.
• Authored and prepared position papers, reports, talking points and market research
results for program executives to use in reporting to Congress, senior leadership, and
public presentations for FEMA, GSA, and DOT.
• Wrote and edited documents and reports that translated technical and complex
information into easy-to-understand English at FEMA, GSA and DOT.
• Successfully developed and launched multi-media campaign for new GSA managed E-
Government initiative that streamlined the federal procurement process.
• Collaborated with managers of 10 disparate cross-agency procurement systems and
created marketing message for GSA that built acceptance for new acquisition tools.
• Delivered risk management plans to program executives at GSA for Integrated
Acquisition Environment (IAE) initiative.
• Wrote content and designed GSA IAE web site for internal and external project teams.

3. Lisa Cliff lisa.cliff@verizon.net Page 3
• Supported proposal development and RFP responses for SiloSmashers.
Program Manager 1999-2002
National Association of Securities Dealers, Rockville, MD
Played key role in launching innovative enterprise-wide strategic vendor management program
for NASDAQ. Coordinated representatives from all NASDAQ's strategic IT vendors such as Dell,
Microsoft, Intel and Sun and leveraged existing contracts to reduce costs.
Selected accomplishments:
• Executed plan for complete life-cycle vendor management program from procurement,
contract negotiations, joint marketing, to asset management.
• Rated 100% in customer satisfaction by partner vendors for two consecutive years.
• Negotiated new pricing agreements on information technology contracts resulting in
savings of 45% on contracts ranging from $1 million to $45 million.
• Designed comprehensive vendor viability assessment process that decreased risks in
buying decisions.
ADDITIONAL EXPERIENCE
Business Analyst, Booz Allen Hamilton, McLean, VA
Project Manager, NCR Corporation, Rockville, MD
Marketing Manager, American Financial Consultants, Silver Spring, MD
EDUCATION AND CREDENTIALS
Master of Science in Technology Management University of Maryland
Bachelor of Arts in Business Management University of Maryland
Project Manager Professional (PMP) Project Management Institute
PUBLICATIONS
Lisa Cliff and Judy Steele, “Then and Now: Integrating the Acquisition Environment.”
Contract Management Magazine.
Lisa Cliff and Judy Steele, “Fulfilling the Promise of E-Gov Initiatives-Part I and Part II.”
The Public Manager Magazine.