1. Sarah Roberts
(214)-601-6557 scolvin2@kent.edu
Public Relations Skills
 Social Media expert
 Proficient SEO skills
 Effective communicator
 Exceptional relationship building skills
 Excellent writer
 Results and detail oriented
 High level of professionalism and creativity
 Effectively completes multiple tasks and meets deadlines
 Enthusiastic personality
 Eager to learn new skills
Professional Experience
ReachLocal- Plano, Texas
Online marketing and advertising firm May 2011-Present
Web Presence Professional (WPP)
• Manage and maintain the entire Web presence of 25+ SMB advertisers
• Create and implement successful marketing campaigns for a wide array of industries through the use
of blogs and social media outlets
• Work with clients daily to improve and maintain positive reputations on the Web
• Adept in SEO tactics for blogs, websites, and content marketing
• Conduct meetings with clients to inform and educate them on the benefits and results of their
marketing campaign.
• Train and mentor new employees through the department mentorship program
• Exceed top percentile for department performance metrics
• Received recognition of being the WPP of the Week multiple times
• Renewed the highest amount of accounts department wide in May 2012 (department of 80
employees)
• Received countless positive reviews from satisfied clients
VMS- Dallas, Texas May 2009-Jan. 2011
Media monitoring service-the leader in integrated media intelligence solutions
Account Services Representative
 Promoted from an Account Services Assistant to a Representative within 8 months
 Increased revenue production in the Colorado market by 35%
 Manage contract, subscription and ad hoc clients in 12 states
 Sell media monitoring products to clients
 Consistently sold the most products in the VMS Dallas sales office
 Effectively handle crisis situations
 Conduct WebEx conferences
 Research possible leads
 Process clientele contracts and subscriptions
 Train new hires
 Cultivate long lasting relationships with clients

2. Pinnacle Communication Group Inc.- Stow, Ohio May 2008-Sept. 2008
A strategic public relations and marketing agency focused on the automotive and non-profit industries.
Media Relations Intern
 Created media lists
 Wrote news releases, media advisories and articles for blogs
 Researched and collated press clippings
 Created and prepared media kits
 Conducted interviews with automotive industry professionals
 Developed and pitched stories to national media outlets
 Gained extensive media coverage for events
 Coordinated events
 Scheduled radio debuts
 Invited media to events
Flash Communications- Kent, Ohio Aug. 2007–May 2008
A student-run public relations and marketing agency on Kent State University’s campus. Flash Communications was
nationally recognized in 2004 with a silver medal awarded by the Council for Advancement and Support of Education.
Account Executive Intern
 Developed and successfully pitched story ideas to media in the Cleveland area
 Composed, edited and coordinated production of newsletters
 Contributed articles to e-Inside (faculty/staff newsletter), e-Flash (alumni newsletter) and Kent State
Magazine
 Planned and promoted campus events: The grand opening ceremony of Kent State University’s $22
million renovation of Franklin Hall
Education
Kent State University- Bachelor of Science: Public Relations Aug. 2004-Dec. 2008
Minor: Psychology
Technical Skills
Social Media Tools: Blogs, Google+, Yelp, Facebook, Twitter, YouTube, Infographics, Pinterest, LinkedIn
Applications: Bacon’s Media Database, PR Newswire MEDIAtlas Database, Google Analytics, Google Trends,
Google Adwords Keyword Tool, WebEx, GoToMeeting, Salesforce, WordPress, OpenOffice, Microsoft
Outlook, Word, Excel, PowerPoint, and Paint
Professional Development
 Managed a blog about Public Relations in the healthcare industry
 Contributed articles to The Daily Kent Stater
 Public Relations Society of America- Dallas Chapter
 Public Relations Student Society of America: Banquet Planning Committee
 TV-2 College Corner Reporter and Weather Anchor: Kent State University and Portage
County’s television station
 Kent State University 2007 Communication Leadership Conference