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TALENT HIRING – ONLINE CONTENT PUBLISHING
DATE 23-09-2015
PROJECT Worldwide online content seeding recruitment
CONTEXT
We are recruiting a Content Seeding Manager for our client, a major international FMCG
brand based in Paris. The topic is Healthy Hydration.
The role is part time for the first 3 months (2.5days per week) moving potentially to full time
after that period.
As Content Seeding Manager, you will not only be publishing content on the brand website,
but also mainly identifying, contacting and managing content publishing on third party
websites, media or people interested in the content we produce for them.
The team you will be working in is responsible for all the digital elements of the brand
initiative, including strategy, creativity, SEO, technical aspects, community management and
content production. You will be working with a wide variety of partners and stakeholders to
ensure the best quality of service for the client.
You will be an expert in all things content and channel publishing; influencers’ relationships,
KOL content appropriation, brand initiative consistency, segmentation and localization,
analytics and meaningful measurement.
You will enable our client to reach more people through publishing content with relevant
online partners.
KEY AREAS OF RESPONSIBILITY
Primary role: As a member of the digital team, your role is to successfully spread the healthy
hydration message by publishing the content produced by our content team (as defined by
the content strategists) both on the brand website but, more importantly, in the big wide
world.
Ultimately, the job of the Content Seeding Manager is to think like a publisher/journalist and
push the hydration cause. There is no product to sell; just reminding people that hydration is
good for your health.
Your role is to:
 Support the content team with insights, timelines, benchmarks, and ideas
2
 Work with the team to analyze data and reports to identify relevant influencers
(people or media), outside the brand digital ecosystem
 Contact and manage those influencers to ensure they stay engaged and enthusiastic
about using our content
 Identify the needs of those influencers and feed them back to the content producers
 Feed in to the definition and production of content
 Lead the content factory to ensure they produce the right contents for the most
influence people and the best performance
 Using a proprietary CMS (content management system) tool, build & publish content
on the brand website on a monthly basis
 Liaise with local markets to ensure their content needs are met
 Manage quarterly newsletters (content identification, content production, client
validation and publishing)
 Adhere to all deadlines and escalate potential issues as necessary
 Ensure programming and projects follow internal policies & procedures and actively
seek any changes in policies
 Update Producer clearly and regularly on status of all weekly tasks and on-going
projects
 Attend regular meetings as requested by Producer and clients
SUCCESS CRITERIA:
 Getting up to speed quickly!
 Consistently publishing high quality, error-free, engaging content
 Demonstrating the ability to manage good relationships with influencers (people or
media) outside of the brand digital ecosystem
 Anticipating and reacting quickly to changing content requirements
 Keeping dashboard fresh with new, bug-free content on a monthly basis across 3
languages (EN, ES, FR)
 Understanding local markets’ sensitivities and priorities
 Identifying asset requirements with a keen attention to detail
 Working well as part of a team, as well as independently
 Thinking creatively to resolve roadblocks and issues
The ultimate measure of success:
 Successfully publishing the right content, at the right time, in the right place to
increase key search engine keyword rankings
EXPERIENCE AND PROFESSIONAL QUALIFICATION REQUIREMENTS:
 Strong human relationship and negotiation skills
 Creative and strategic thinking with an eye for beautiful content
3
 Excellent communication skills
 Experience of working in a deadline-driven environment
 Proven working knowledge of publishing content for multiple audiences in an online
environment
 Ability to lead and attend meeting and relay key information back to the team
 Understanding in analytics and data trends for content
 Strong editorial skills, particularly an ability to write concise briefs for content
producers
 Fluent in English and Spanish
CONTACT
olivier.philippe@with-agency.com
*******************

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Content seeding Manager Job Desc

  • 1. 1 TALENT HIRING – ONLINE CONTENT PUBLISHING DATE 23-09-2015 PROJECT Worldwide online content seeding recruitment CONTEXT We are recruiting a Content Seeding Manager for our client, a major international FMCG brand based in Paris. The topic is Healthy Hydration. The role is part time for the first 3 months (2.5days per week) moving potentially to full time after that period. As Content Seeding Manager, you will not only be publishing content on the brand website, but also mainly identifying, contacting and managing content publishing on third party websites, media or people interested in the content we produce for them. The team you will be working in is responsible for all the digital elements of the brand initiative, including strategy, creativity, SEO, technical aspects, community management and content production. You will be working with a wide variety of partners and stakeholders to ensure the best quality of service for the client. You will be an expert in all things content and channel publishing; influencers’ relationships, KOL content appropriation, brand initiative consistency, segmentation and localization, analytics and meaningful measurement. You will enable our client to reach more people through publishing content with relevant online partners. KEY AREAS OF RESPONSIBILITY Primary role: As a member of the digital team, your role is to successfully spread the healthy hydration message by publishing the content produced by our content team (as defined by the content strategists) both on the brand website but, more importantly, in the big wide world. Ultimately, the job of the Content Seeding Manager is to think like a publisher/journalist and push the hydration cause. There is no product to sell; just reminding people that hydration is good for your health. Your role is to:  Support the content team with insights, timelines, benchmarks, and ideas
  • 2. 2  Work with the team to analyze data and reports to identify relevant influencers (people or media), outside the brand digital ecosystem  Contact and manage those influencers to ensure they stay engaged and enthusiastic about using our content  Identify the needs of those influencers and feed them back to the content producers  Feed in to the definition and production of content  Lead the content factory to ensure they produce the right contents for the most influence people and the best performance  Using a proprietary CMS (content management system) tool, build & publish content on the brand website on a monthly basis  Liaise with local markets to ensure their content needs are met  Manage quarterly newsletters (content identification, content production, client validation and publishing)  Adhere to all deadlines and escalate potential issues as necessary  Ensure programming and projects follow internal policies & procedures and actively seek any changes in policies  Update Producer clearly and regularly on status of all weekly tasks and on-going projects  Attend regular meetings as requested by Producer and clients SUCCESS CRITERIA:  Getting up to speed quickly!  Consistently publishing high quality, error-free, engaging content  Demonstrating the ability to manage good relationships with influencers (people or media) outside of the brand digital ecosystem  Anticipating and reacting quickly to changing content requirements  Keeping dashboard fresh with new, bug-free content on a monthly basis across 3 languages (EN, ES, FR)  Understanding local markets’ sensitivities and priorities  Identifying asset requirements with a keen attention to detail  Working well as part of a team, as well as independently  Thinking creatively to resolve roadblocks and issues The ultimate measure of success:  Successfully publishing the right content, at the right time, in the right place to increase key search engine keyword rankings EXPERIENCE AND PROFESSIONAL QUALIFICATION REQUIREMENTS:  Strong human relationship and negotiation skills  Creative and strategic thinking with an eye for beautiful content
  • 3. 3  Excellent communication skills  Experience of working in a deadline-driven environment  Proven working knowledge of publishing content for multiple audiences in an online environment  Ability to lead and attend meeting and relay key information back to the team  Understanding in analytics and data trends for content  Strong editorial skills, particularly an ability to write concise briefs for content producers  Fluent in English and Spanish CONTACT olivier.philippe@with-agency.com *******************