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Vandit Panvelkar CV
1. Vandit Panvelkar
I’m a Mobile-first Digital Strategist with proficiency in creative and strategy, and a mind for
planning and management. Across a 7+ year career,I’ve successfullydelivered in creative
ideation, account planning and other cross-functional roles for Indian and International clients. I
am a digital creative generalist having worked on social media and web in the past and a mobile
specialist presently as a part of the mobile rich media landscape. My experience letsme create
the right communications for the right media to be delivered at the right time for maximum
impact.
Portfolio Link: https://vanditwork.wordpress.com/
Mobile-first Digital Strategy
Rich Media Strategyand DeliveryManagement
DeepUnderstanding of New Digital Media Creative Tools Like Bonzai, Celtra, Sizmek
DynamicCreative Among Others
Strategic Account Management,India and International
‘Big idea’Generation, Planning and Delivery
Creative Team Management
Digital Content Authoring
Creative Strategy and Copywriting
Ad Colony Pvt Limited
Role: Creative Strategy Manager
Project management of disparate teams across various APAC geographies
Ideation expertand thinking of big ideas for campaign briefs
Curating the best ideas by internal creative teams and externalcreatives in the world
Keepingdeliveries on time by managing sales expectations and creative requirements
Liaise betweena demanding sales team and creative resources for optimal outcome
Use project management tools like Basecamp,Slack and Toggl to track and manage
creative team resources
Bonzai Private Limited - Rich Media Ad Creation Platform
Role: Account Managerand SeniorCreative Strategist
Providing best-in-class creative solutions for creative briefs based on a client’s
communication objectives and mobile/ desktop opportunities
Monitor the set-upand implementation of campaigns for clients and provide regular
support
Maintain strong communication with clients and internal team members to keep
everyone informed of campaign status, scope or timeline changes and manage client
expectations
(Nov2013 – Mar 2017)
EXPERIENCE
KEY SKILLS
(Mar 2013 – Present)
2. Maintain, expand and strengthen client relationships and be recognizedas a valued
extendedmemberof their team
Maximize creative performance against client’sobjectives to identify opportunities for
creative optimizations
Manage resourcesto fulfil requirementsin tight deadlines and limited resources
Daily account management of OMD Australia & New Zealand, OMD Singapore, GroupM,
etc.,including campaign briefings, monthly progress reports, follow ups, troubleshooting
issues, etc.
Manage complete life cycle of ad campaign delivery from first briefing to ad tags delivery
Reviewing client’s assets and matching them to the requirement/ storyboard to check
whether all working assets are available for ad creation
Introduce the Bonzai platform to new clients through training sessions designed to
educate users on Bonzai studio, its features and best practices
Collect client feedbackand communicate their needsto product development team
Chalk out a detailed delivery timeline to make sure clients and internal teams are abreast
with deadlines
Use Photoshop to provide additional support to team to extract assets, revise designs,
design simple layouts, etc.
Provide additional support on ad operations and ad tag delivery by taking up functions
like ad replication, integration of click trackers, etc.
Create white papers and case studies for successfulcampaigns in order to share
knowledge with teams, get industry recognition and compete for awards
Noteworthy Achievement:DevelopedOMD account from SG to ANZand now Middle
East
Blink Solution - Digital Ad Agency
Role: Account Managementand Senior Copywriter
Account managementfor KFC and vh1 including taking requirements, pitching ideas,
follow ups, feedbacksessions, among others
Provide best-in-class creative solutions for brands across digital (web, social and mobile)
Be responsible for managing and delivering campaign executions,social media content
plans, among others
Create social media content plans for Facebook, Twitter, and blogs based on the brand’s
identity, communication objective,tone of voice and contemporary trends
Proactively suggest ideas and solutions based on opportunities to further the brand’s
connection with consumers
Blogging on industry trends, and innovative technologies and ad campaigns
Create white papers and case studies for successfulcampaigns to get industry
recognition and compete for awards
Pinstorm - Digital Ad Agency
Role: Executive Copywriter
Ideating and strategizing for various brands online
Optimizing social media for brands
Writing copy for websites, display ads, social media apps, etc.
(Dec2011 – Nov2013)
(Nov2010 – Dec 2011)
3. Meetingwith clients to take requirements and present ideas to brand managers
Co-ordinating with designers and visual artists to bring an idea to life
Create PowerPoint decks with ideas and visual mocks to present to clients
Writing scripts for YouTube videos and other multimedia promotions
St. Andrew's College Bachelor of Mass Media and Advertising (2006 – 2009)
Jasudben M.L.ICSE School (1991 – 2004)
Email: vandit.panvelkar@gmail.com
Phone: +91-9820244652
Portfolio: http://www.slideshare.net/VanditPanvelkar/ad-showcase-66663135
LinkedIn: http://lnkd.in/6FvQwP
EDUCATION
CONTACT