Rebecca Phillips chose a model that represents the music genre of her magazine through her fashion sense and appearance. She asked the model to bring clothes that aligned with the magazine's indie/hipster style inspiration. Phillips did the model's makeup with dark eye makeup to make her eyes stand out for the photoshoot. She shot inside to control the lighting, using lamps, a reflector, and a white sheet against a green screen to properly light the model and create flowing shadows reminiscent of her inspiration.