This international publishing company is one of the leading consumer magazine publishers in the UK, selling over 350 million copies annually. It owns several music magazines, including NME and Guitar and Bass. The company has divided its magazine portfolio into five divisions: Connect, Inspire, Ignite, Southbank, and TX. NME targets males ages 23, with an audience that is influential and keeps up with new music trends.

1. International publishing
company
Its one of the leading consumer magazine and digital
publishers, in UK with large portfolio selling over 350millions
copies each year.
There are some music magazines they own:
NME- New musical express , Guitar and Bass.
IPC media has divided into five magazine: Connect (women’s
weeklies e.g. Look) , Inspire ( leisure and specialist) , Ignite
(men’s lifestyle and entertainment) , Southbank (women’s
lifestyle and home interest) , and TX (portfolio of television

2. NME
• The audience for NME is 66% of male and 34% of female
plus 35% of student.The median age for this magazine is
23 and the readership is about 289,000. NME audience are
very influential in their social circles and are twice as likely
as the average to be the first amongst their friends their
friends to know what is going on. Reader research has
demonstrated that they rely on the editorial and the ads to
keep them up to date with new music.

3. Bauer Media Group
• It’s a Germany's large publishing company which operates 15
countries worldwide. The company was founded in 1875, and
it has been privately owned and under management by the
Bauer family. It was previously known as Heinrich Bauer
Verlag in shortened known as H.Bauer.
• This music magazine publisher provide:
• Q, MOJO and KERRANG, all three are advertised on their
website as being men’s magazine but women could be
interested in these type of magazines.

4. Kerrang
• Kerrang mission is to constantly appeal the readers from the
young teenagers readers who are more open t different
genres of rock music e.g. emo to thrash etc. kerrang readers
are the heaviest music consumers purchasing over 6 album
per month on average (53% more than the national average).
Kerrang has a mean age of 22 and having young profile is a
big advantage as traditionally this age group id exclusive to
reach. Kerrang has a readership of 404,000 and 87% of
kerrang readers buy every issue.

5. EMAP
• EMAP is a British media company that is based in east
midlands. It publishes 20 magazines that included some of
more popular magazines such as retail week, health service
journal and architects journal. In the past they used to
produce a magazine that was purchased on a larger scale.
This was smash hits which issued its final issue in 2006. its
consumer magazines and radio arm, including kiss and
magic, wen to Bauer for £1.14 billion- making the German
magazine publisher the largest in Britain.

6. Emap
• Their aim is to connect professionals and encourage them
to grow and inspire them to achieve their goals. Brands
such as retail week create deep bonds to increase value
for their customers. They supply this through networking
event, through industry leading awards etc. the magazine
costs £4 as its one of the most expensive magazine. the
total average of distribution is about 61,485 per issue.