The document provides guidance on writing a problem statement by including specific elements: 1) The topic 2) Specific target beneficiaries 3) The urgent need of the beneficiaries 4) A requirement to meet the need 5) Two elements to convey the urgency of the need 6) The original input to address the problem The problem statement framework helps clearly define a problem and pitch a solution to meet beneficiaries' urgent needs.

1. The Problem
Statement
• SPECIFIC TARGET
BENEFICIARIES
• URGENT NEED OF THE
BENEFICIARIES
• URGENCY OF THE NEED:
TWO ELEMENTS
• MEETING THE NEED
• YOUR ORIGINAL INPUT
Image courtesy of (www.wikihow.com)

2. Check Your Work
1. TOPIC
2. SPECIFIC TARGET
BENEFICIARIES
3. URGENT NEED OF
THE BENEFICIARIES
4. REQUIREMENT TO
MEET NEED
5. URGENCY OF THE
NEED: 1ST ELEMENT
6. URGENCY OF THE
NEED: 2ND
ELEMENT
7. YOUR ORIGINAL
INPUT


3. SOMETHING FROM THE NET
EXAMPLE 1

4. Example 1
Look at this poster.
Who might need it?

5. Example 1
Who might urgently
need this poster?

6. Who might urgently
need this poster?

7. Who might urgently
need this poster?

8. HOW TO SHOW
URGENCY OF NEED

9. Would you
consider
these
urgent?

10. Note the verbs
VERB
VERB
VERB
VERB

11. Note the nouns
NOUN
NOUN
NOUN
NOUN

12. Formula:
VERBS +
NOUNS
Verbs act on
the nouns.

13. These
examples
show urgent
situations.

14. To create a
strong
urgency, add
another
element:
limited
time.

15. HOW TO SHOW
URGENCY OF TIME

16. EXAMPLE 1
URGENT NEED

17. TWO URGENT ELEMENTS
URGENT NEED
TIME LIMIT

18. TO GET THE BENEFIT
URGENT NEED
REQUIREMENT
TO GET THE BENEFIT
REQUIREMENT
TIME

19. TO MEET THE NEED
URGENT NEED
TO MEET THE NEED
REQUIREMENT
TO GET THE BENEFIT
REQUIREMENT
TIME

20. Showing Urgency: Example 1
Topic
Specific target
group
The target
group’s urgent
need
Requirement to
meet the need
My original input
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes

21. Showing Urgency: Example 1
Topic
Specific target
group
The group’s
urgent need
Requirement to
meet the need
My original input
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes

22. Two Elements Showing Urgency
Topic
Specific target
group
The group’s
urgent need
Requirement to
meet the need
My original input
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes

23. HOW TO SHOW
ORIGINAL INPUT

24. ORIGINAL INPUT
What product can meet the urgent
need?

25. ORIGINAL INPUT
Something that shows

26. ORIGINAL INPUT
Something that shows

27. ORIGINAL INPUT
Something that shows

28. ORIGINAL INPUT
Something that shows

29. ORIGINAL INPUT
Something that shows

30. ORIGINAL INPUT
Something that shows

31. ORIGINAL INPUT
Something that shows

32. ORIGINAL INPUT
Something that shows

33. Original Input
Topic
Specific target
group
The group’s
urgent need
Requirement to
meet the need
My original input
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
alphabetically, along with flags and
capital cities.

34. The original input meets the need
Topic
Specific target
group
The group’s
urgent need
Requirement to
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

35. The original input meets the need
Topic
Specific target
group
The group’s
urgent need
Requirement to
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

36. The original input meets the need
Topic
Specific target
group
The group’s
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

37. The original input meets the need
Topic
Specific target
group
The group’s
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

38. The original input meets the need
Topic
Specific target
group
The group’s
TO GET THE BENEFIT
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

39. The original input meets the need
Topic
Specific target
REQUIREMENT
group
The group’s
TO GET THE BENEFIT
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

40. The original input meets the need
Topic
Specific target
REQUIREMENT
group
The group’s
TO GET THE BENEFIT
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

41. The original input meets the need
TO
TopicMEET THE NEED
Specific target
REQUIREMENT
group
The group’s
TO GET THE BENEFIT
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

42. The original input meets the need
URGENT NEED
TO
TopicMEET THE NEED
Specific target
REQUIREMENT
group
The group’s
TO GET THE BENEFIT
urgent need
REQUIREMENT
Requirement to
TIME
meet the need
Flags of the World Poster
Thai secondary school geography
students
Pass an exam
Memorize the flags and capital cities of
20 countries in 20 minutes
Create a poster of 20 countries listed
My original input alphabetically, along with flags and
capital cities.

43. Note
The original input
can result in
something different
from this poster
that started the
idea.

44. Tip
Search online with
keywords from
your problem
statement and use
the words poster
and filetype:pdf

45. Example
Search online with
plastic bottles
vertical garden and
click images.
Always save the
source.
Image courtesy of (permaculturenews.org)

46. TRY YOUR CONNECTING SKILL TO PRODUCE SOMETHING NEW
EXERCISE 1

47. What benefits
can this produce?
1.
2.
3.
Image courtesy of (www.styleofdesign.com)

48. Who might urgently
need these benefits?
1.
2.
3.
Image courtesy of (satelliteintheshed.wordpress.com)

49. What urgent
need can this
meet?
1.
2.
3.
Image courtesy of (inhabitat.com)

50. What can you
produce to help
meet this urgent
need?
1.
2.
3.
Image courtesy of (www.grobergreen.com)
POSTER – SPECIFY
SLIDESHOW – SPECIFY
PROJECT PROPOSAL - SPECIFY

51. TRY YOUR CONNECTING SKILL TO PRODUCE SOMETHING NEW
EXERCISE 2

52. Example
Search online
with uses of
salt and click
images
Image courtesy of (thesecretyumiverse.wonderhowto.com)

53. What benefits
can this
produce?
1.
2.
3.
Image courtesy of (thesecretyumiverse.wonderhowto.com)

54. Who might
urgently need
these benefits?
1.
2.
3.
Image courtesy of (www.styleofdesign.com)

55. What can you
produce to help
meet this urgent
need?
1.
2.
3.
POSTER – SPECIFY
SLIDESHOW – SPECIFY
PROJECT PROPOSAL - SPECIFY
Image courtesy of (thesecretyumiverse.wonderhowto.com)

56. SOMETHING FROM THE INTERNET
EXAMPLE 3

57. Who might urgently need this poster?

58. Who might urgently need this poster?

59. Who might urgently need this poster?

60. Show Urgency
Topic
World Map Poster
Specific target
International tourists
group
Group’s urgent
need
Requirement to
meet the need
My original input

61. Why might they urgently need this?

62. You continue....
Topic
Specific target
group
Group’s urgent
need
Requirement to
meet the need
My original input
World Map Poster
International tourists
?
?
?
POSTER – SPECIFY
SLIDESHOW – SPECIFY
PROJECT PROPOSAL - SPECIFY

63. Writing the Problem
Statement
•SPECIFIC TARGET BENEFICIARIES
•URGENT NEED OF THE BENEFICIARIES
•URGENCY OF THE NEED: TWO ELEMENTS
•MEETING THE NEED
•YOUR ORIGINAL INPUT

64. Check Your Work
1. TOPIC
2. SPECIFIC TARGET
BENEFICIARIES
3. URGENT NEED OF
THE BENEFICIARIES
4. REQUIREMENT TO
MEET NEED
5. URGENCY OF THE
NEED: 1ST ELEMENT
6. URGENCY OF THE
NEED: 2ND
ELEMENT
7. YOUR ORIGINAL
INPUT


65. SEND COMMENTS TO mr.jaime.aiu@gmail.com
THANK YOU