The document discusses research, development, and innovation. It defines innovation as a process of obtaining something new that solves a specific problem and can be utilized. Innovation is distinguished from invention, artistic creativity, problem-solving, and incremental improvement. Basic research aims to expand knowledge through observation and theory, while applied research focuses on developing technology and techniques to solve practical problems. Innovation management oversees the entire process from basic research through development, production, and marketing.

1. Research & Innovation

2. So what is ?
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3. Innovation is Not:
• Artistic Creativity
• Invention
• The “Bright Idea”
• Scientific Discovery
• Problem-Solving
• Technical solution
• Simple Incremental Improvement
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4. Innovations?
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5. Innovation
•“Process” followed to obtain
•something new
•that solves a specific problem
•and can be utilized
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6. Invention vs. Innovation
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7. Research & Innovation
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8. Development
Research & Innovation
• Research, Development and Innovation (RDI)
are realities very close to each other, although
they represent different concepts.
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9. Research & Innovation
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MoneyKnowledge
/Science
Innovation
Research

10. Research Types
Basic Applied
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11. Basic research
• is scientific research aimed to improve
scientific theories for improved understanding
or prediction of natural or other phenomena
• The main motivation is to expand man's
knowledge, not to create or invent something.
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Source: "What is basic research?" . National Science Foundation.

12. Applied Research
• Applied research is designed to solve practical
problems of the modern world
• focuses on the development of technology
and techniques
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13. Basic Research
• Start with
Observation
• then conclusion
Applied
Research
• Start with target
to reach
• (problem to solve)
• then observe
• then conclude
Development
• Implement the
conclusion
• to solve the
problem
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14. Innovation Management
Basic Research
Applied
Research
Development Production Marketing
R&D Management
Innovation Management
Technology Management
Adopted from Innovationsbewertung, Grang
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