This document discusses design thinking and its process. It explains that design thinking focuses on understanding users' needs and experiences rather than narrow product features. The design thinking process involves empathizing with users, defining problems from their perspective, brainstorming solutions, prototyping ideas, testing prototypes with users, and iterating based on feedback. Examples of design thinking and how it can be applied to challenges like the UN's Sustainable Development Goals are provided. The overall document serves as a presentation to introduce design thinking techniques.

1. “Design Thinking for SDGs”
Jamil Alkhatib
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2. My Trip to Innovation
Design
Engineer
Develop new technologies and products
Questioning
• Why some products fail?
• Why creative people are not creative
sometimes?
Innovation
Management
Innovation Techniques
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Design Thinking
‫التصميمي‬ ‫التفكير‬

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We will not tell you about
Design Thinking…
We will let you experience it yourself

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7. Design a Vase
‫مزهرية‬ ‫ارسم‬
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8. This time, design a better way for
someone to enjoy flowers in their
home then
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9. What happened? Why?
(Design a vase) was too narrow challenge
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10. What's the difference?
• Instead of focus the thinking on the structure and features
• (Design a vase) was too narrow challenge
• Focus on what tasks people want to achieve by understanding
their thinking and feeling
• Enjoying flowers design add personal connection and open challenges
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11. Design Thinking Process
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Design Thinking Process

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Design Thinking Process

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Design Thinking Process

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Design Thinking Process

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Brainstorming

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Design Thinking Process

22. What is next…..
a- Find your user to test your
prototype.
b- How your target user interact
with your prototype.
c- Gather valuable feedback.
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23. Iterate
Use the collected feedback to improve your prototype
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Design Thinking Process

25. Design Thinking examples
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26. PlayPumbs

27. Any Questions?
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28. Thanks!
Contact@ibtecar.me
+962 7 8544 7043
www.ibtecar.me
Wasfi Al-Tal Street 305, 2nd Floor, Office 4,
Khalda, Amman, Jordan
IBTECAR Consulting
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