2. Bauer Media Group
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Bauer Media Group is a publishing company like IPC. Bauer Media Group is located in Hamburg Germany. Bauer operates in
16 different countries worldwide. The company was founded in 1875 and is a private business that is operated and ran by
the Bauer Family.
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Bauer publishes three different music magazines, these are ‘Q’, ‘Kerrang!’ and ‘Mojo!’. All three of these magazines that are
published by Bauer focus on more older artists and they focus on more music genres unlike the NME music magazine that is
published by IPC and only focuses on Pop and Rock music.
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The ‘Q’ music magazine focuses on older artist that might have been more popular during the 70s or 80s and it focuses on
Pop and Rock music just like the NME music magazine.
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The ‘Kerrang!’ music magazine focuses on Heavy Metal and Rock music. The ‘Mojo!’ music magazine focuses on Classic Rock
music and therefore this could mean that they might talk more about older Rock bands which were famous in the 70s or
80s.
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Overall, what this shows is that Bauer media focus on a lot more different kinds of music genres and different eras of music
bands and artists unlike NME music magazine.

3. 4. Why Might Alternative Publishers Like Bauer Be Appropriate?
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Bauer Media Group might be another alternative appropriate publishing company because they publish several different
kinds of music magazines which all focus on different kinds of music genres and therefore this means that the company will
have a clear understanding and knowledge about several kinds of music genres and will also know how to publish a
magazine properly and successfully because they publish three different magazine currently and so this will have good
knowledge on how to publish another magazine.
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Also Bauer Media publishes its magazines in 16 different countries all over the world which means that all the magazines
that they publish will be sold in different languages across the world which will increase sales and generate lots of profit for
the business.
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Another reason why Bauer Media Group might be an appropriate publishing company for a magazine is because they have
been established for almost 150 years which means that because they have been around for such a long time, they are a
well know who are very successful and popular because of everything they have achieved and all of the different magazines
that they sell.