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Task 4 a
- 2. • Eight IPC titles that are still thriving today were launched in the late 1800s: Country Life, Horse & Hound, Shooting Times, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazine. The opening of the new century saw the arrival of three titles set to become part of IPC Media many years later Yachting Monthly, Cage Birds and Motor Boat. The first of IPC's four traditional women's weeklies, Woman's Weekly, launched in November 1911 The same year, golfers north of the border got the first copies of their own new title, Golf Monthly.
- 3. Contin ued • Homes & Gardens became one of the first magazines to be published after the First World War woman&home entered the market in 1926 In the 1930’s Other titles launched including Caravan, Stamp Magazine and Prediction. The upsurge in the music scene heralded the arrival of New Musical Express in 1952 in 1955, TV Times, published its first issue the UK edition of the international title Marie Claire in 1988. ignite! launches Nuts, the world's first men's weekly magazine, in January 2004
- 4. It would be good as it has had to promote itself to being the number one magazine, they did this from the start. They have also produced many genres of magazines so they would be highly experienced In all aspects, consequently they will be able to support and promote your magazine. The company is also highly recognised so once they choose a new magazine any customers that they already have might want to buy it.
- 5. They may be likely to publish sport and leisure magazines, they have the most experience in these areas. They would already know how to effectively promote the magazine. The magazine may also publish another women's gossip magazine as they already have vast experience and they know that the product will sell. They could also advertise this in other women's magazines to promote it. However if they were to produce a new music magazine then it would most likely be the genre of rock as they already publish issues under this genre. They may do this as they produce few music magazines and want to increase the sales on this particular magazine type.
- 6. It has 19 million customers every week so these can be targeted for a new magazine. It is also linked with many big name brands who can support the magazine or make customers want to buy the product. It has more leading brands across many aspects then any other magazine, this means that it you would be able to receive help in your area and it would be experienced support.