IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.

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By Jon Wade

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• Eight IPC titles that are still thriving today were
launched in the late 1800s: Country Life, Horse &
Hound, Shooting Times, Yachting World, Amateur
Gardening, Cycling Weekly, Amateur Photographer and
The Railway Magazine.
The opening of the new century saw the arrival of three
titles set to become part of IPC Media many years later Yachting Monthly, Cage Birds and Motor Boat.
The first of IPC's four traditional women's
weeklies, Woman's Weekly, launched in November 1911
The same year, golfers north of the border got the first
copies of their own new title, Golf Monthly.

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Contin
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• Homes & Gardens became one of the first magazines
to be published after the First World War
woman&home entered the market in 1926
In the 1930’s Other titles launched including Caravan,
Stamp Magazine and Prediction.
The upsurge in the music scene heralded the arrival of
New Musical Express in 1952
in 1955, TV Times, published its first issue
the UK edition of the international title Marie Claire in
1988.
ignite! launches Nuts, the world's first men's weekly
magazine, in January 2004

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It would be good as it has had to promote itself to being
the number one magazine, they did this from the start.
They have also produced many genres of magazines so
they would be highly experienced In all
aspects, consequently they will be able to support and
promote your magazine. The company is also highly
recognised so once they choose a new magazine any
customers that they already have might want to buy it.

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They may be likely to publish sport and leisure
magazines, they have the most experience in these
areas. They would already know how to effectively
promote the magazine. The magazine may also publish
another women's gossip magazine as they already have
vast experience and they know that the product will sell.
They could also advertise this in other women's
magazines to promote it. However if they were to
produce a new music magazine then it would most likely
be the genre of rock as they already publish issues
under this genre. They may do this as they produce few
music magazines and want to increase the sales on this
particular magazine type.

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It has 19 million customers every week so these can be
targeted for a new magazine. It is also linked with many
big name brands who can support the magazine or make
customers want to buy the product. It has more leading
brands across many aspects then any other
magazine, this means that it you would be able to
receive help in your area and it would be experienced
support.