This document is a marketing plan report submitted by four students for their Principles of Marketing course. It includes an executive summary, table of contents, and sections on Pepsi's product overview, marketing strategy, market segmentation, and analysis of the marketing environment. The report was submitted to their lecturer, Md. Safayet Mansoor, at Daffodil International University to fulfill an assignment requirement.
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Marketing report on pepsi cola(beverage)Asim Ahmed
Pepsi Cola is a multinational beverage company that operates globally. It focuses on producing convenient foods and beverages to generate financial returns for investors while also providing opportunities for employees, business partners, and local communities. Pepsi targets youth as its main demographic and focuses on the middle/upper classes through social media. Its main competitor is Coca-Cola. Pepsi has strengths in its established brand, sales team, management, and distribution channels. It sees opportunities in expanding availability to capture more of the market.
Izze energy juice market plan presentation by umair khan bba 3umairbba
The document is a marketing report submitted by three students for launching a new energy juice product called IZZE Energy Juice. It includes an executive summary describing the product and mission to satisfy customers. It analyzes the current market situation including competitors. A marketing strategy is proposed targeting different age groups. The strategy includes a product description, pricing, distribution, and promotional plan utilizing electronic media. Finally, it provides an action plan and budget to launch the new product.
PepsiCo has a wide range of food and beverage brands in its product line including drinks like Pepsi, Mountain Dew, and 7Up as well as juices, snacks like Lay's, Doritos, Cheetos, and Quaker Oats cereal. The document provides details on PepsiCo's extensive portfolio of beverage and food products, organized by category, and notes that PepsiCo aims to have both width and depth across its product line.
PepsiCo is considering options to improve its diversification strategy in 2008. The alternatives being considered are: 1) adapt products to local customers, 2) pursue international acquisitions, and 3) forecast trends to improve healthy products and packaging. Each alternative was evaluated based on criteria such as cost, control, risk, and ability to follow new customer needs. The analysis determined that forecasting trends and innovating new products in response was the best alternative.
This document is a marketing plan report submitted by four students for their Principles of Marketing course. It includes an executive summary, table of contents, and sections on Pepsi's product overview, marketing strategy, market segmentation, and analysis of the marketing environment. The report was submitted to their lecturer, Md. Safayet Mansoor, at Daffodil International University to fulfill an assignment requirement.
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Marketing report on pepsi cola(beverage)Asim Ahmed
Pepsi Cola is a multinational beverage company that operates globally. It focuses on producing convenient foods and beverages to generate financial returns for investors while also providing opportunities for employees, business partners, and local communities. Pepsi targets youth as its main demographic and focuses on the middle/upper classes through social media. Its main competitor is Coca-Cola. Pepsi has strengths in its established brand, sales team, management, and distribution channels. It sees opportunities in expanding availability to capture more of the market.
Izze energy juice market plan presentation by umair khan bba 3umairbba
The document is a marketing report submitted by three students for launching a new energy juice product called IZZE Energy Juice. It includes an executive summary describing the product and mission to satisfy customers. It analyzes the current market situation including competitors. A marketing strategy is proposed targeting different age groups. The strategy includes a product description, pricing, distribution, and promotional plan utilizing electronic media. Finally, it provides an action plan and budget to launch the new product.
PepsiCo has a wide range of food and beverage brands in its product line including drinks like Pepsi, Mountain Dew, and 7Up as well as juices, snacks like Lay's, Doritos, Cheetos, and Quaker Oats cereal. The document provides details on PepsiCo's extensive portfolio of beverage and food products, organized by category, and notes that PepsiCo aims to have both width and depth across its product line.
PepsiCo is considering options to improve its diversification strategy in 2008. The alternatives being considered are: 1) adapt products to local customers, 2) pursue international acquisitions, and 3) forecast trends to improve healthy products and packaging. Each alternative was evaluated based on criteria such as cost, control, risk, and ability to follow new customer needs. The analysis determined that forecasting trends and innovating new products in response was the best alternative.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
Nestle established Nescafe in 1938 as an instant coffee brand. In India, Nescafe targets various age groups and demographics through different products like Classic and Cappuccino. It divides India into geographical segments based on coffee consumption preferences. Currently, Nescafe focuses its $30 million marketing campaign on youth aged 16-24 by using celebrities as brand ambassadors. Its positioning is "1 coffee cup, 1 good feeling" and ads show coffee as a way to share happiness.
1. The document provides a 10 step marketing plan for Nescafe focusing on its target market of working individuals in the Philippines and its marketing mix and strategy.
2. Nescafe targets working individuals aged 20-30 who drink coffee twice a day for stimulation and to feel a sense of belonging.
3. While Nescafe faces increasing competition from brands like San Mig and Jimm's, it maintains the top market share through various packaging options and higher prices compared to competitors.
Pepsi has historically targeted younger audiences with their advertising campaigns. Some of their most famous slogans include "Twice as Much for a Nickel" from 1939 and "Come Alive, You're in the Pepsi Generation" from 1963. More recently, Pepsi has partnered with popular celebrities like Michael Jackson, Beyoncé, and Jeff Gordon in their ads. Pepsi uses various advertising channels including print, outdoor, broadcast, and their website to promote an image of being hip, cool, and refreshing to teens and young adults.
Report on launching of new product roughJunaid Ahmad
Junaid Ahmad presents a marketing plan for Bolt Jam Juice, a new energy drink product to be launched in Peshawar, Pakistan. The plan outlines the company's vision, the new factory, product details including flavors and ingredients, target markets of students and workers, and competitors like Shezan and Nestle. The marketing strategy discusses segmentation, the 4Ps of marketing, and establishing distribution and controls to measure performance.
FP Agro Pvt Ltd plans to launch fruit juices and drinks in the growing Indian market. It will source fruits from various regions and initially outsource production. The report analyzes the industry, identifying growth in juices consumption. It discusses FP Agro's mission to be a leading juice producer offering nutritious drinks. Target markets are identified as kids to elderly. Major competitors like Dabur and Parle Agro control most of the market. The report performs a SWOT analysis and discusses marketing strategies around product varieties, pricing to gain market share, placing products in major cities initially, and promoting through various media. FP Agro aims to gain 5% market share in first year and 30% by 2016 through these strategies.
The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Unilever Pakistan is introducing a new ice cream product line called "Diletto Carnation" made solely from cow's milk. It will initially offer 3 flavors: strawberry, vanilla and chocolate. The product is positioned as healthier than other ice creams due to its low sugar content from the cow's milk. It will target posh markets since the cost will be higher than competitors like Wall's. A letter authorizes a report on Unilever's sales territory and time management practices, focusing on their tools, techniques and processes.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
Group project members include Adnan-Ali, Kamran-Khan, Syed-Saqlan, and Shahzad Kaleem-Yousaf. Gourmet was founded in 1987 in Lahore, Pakistan and is now the largest food retail chain in the country. It produces bakery items, sweets, beverages, and other products. The company aims to provide quality products at low prices and become the leading health and wellness brand nationally. Strategic goals include expanding to other cities, increasing market share and profits through quality and prices. Competitors include Pepsi and Coca-Cola. The target market is Punjab and positioning focuses on superior quality and taste.
Coca-Cola is the largest beverage company in the world with a market share of 49%. It has a strong brand and large market presence globally as well as in Pakistan. The document discusses Coca-Cola's history, products, market share by region, strategic planning, SWOT analysis, and competitive advantage. It notes that Coca-Cola has the strongest brand value internationally and is the dominant player in the beverage industry, but faces threats from local competitors in Pakistan and increasing health consciousness.
Frooto Presentation
Report Presentation on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
Email adress: riaz.burhan95@gmail.com
(1) PepsiCo entered the Pakistani market in 1967 and is now the sixth largest global beverage market and leader in potato chips. (2) Macroenvironmental factors like demographics, economics, technology, and sociocultural norms influence PepsiCo's strategies and sales. (3) Key factors are Pakistan's large youth population, urbanization, hot climate suiting soft drinks, and increasing incomes boosting consumption.
Marketing Strategy Bread and Beyond PakistanJunaid Ashraf
The document describes Bread & Beyond, a subsidiary of Dawn bread that introduced the first live bakery concept in Pakistan. It provides an overview of the company's history, mission, product lines, marketing strategy, and promotional plan. The marketing strategy discusses segmentation, target markets, expanding outlets, competitors, pricing threats and opportunities. The promotional plan outlines both above and below the line promotion methods using television, print media, social media, billboards, and point-of-sale materials.
The document is a report by OLIDIX CONSULTANTS analyzing the Pepsi-Cola Company's competitive position. It includes a market and industry analysis, competitive assessment of Pepsi and Coca-Cola, results of market research conducted, issues facing Pepsi, competitive strategy recommendations using Porter's models, and a proposed new product line. The report provides an overview of Pepsi's business and makes recommendations to help Pepsi differentiate itself and lower costs.
PepsiCo's sales and distribution strategies for Tropicana juice in Delhi NCR involve three key channels: modern trade, on-premise trade/institutional trade, and traditional trade. Modern trade focuses on large retailers, on-premise trade supplies hotels, restaurants, and airports, and traditional trade serves small shops. Distribution flows from PepsiCo plants to distributors to customers. Sales strategies include flexible ordering for modern trade and discounts up to 50% for modern and institutional trade. PepsiCo aims to ensure distributors earn a healthy 24% return and provides incentives to motivate them.
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
The document provides information about a proposed mango juice production company called Relax Mango Juice Industry Ltd. It outlines the company's objectives, which include producing healthy products and improving customer satisfaction. It also discusses the production process, marketing strategy, financial projections, and organizational structure. The company plans to obtain loans, purchase necessary equipment, and begin operations in late 2014 with a goal of achieving a 25% market share within 5 years.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
Nestle established Nescafe in 1938 as an instant coffee brand. In India, Nescafe targets various age groups and demographics through different products like Classic and Cappuccino. It divides India into geographical segments based on coffee consumption preferences. Currently, Nescafe focuses its $30 million marketing campaign on youth aged 16-24 by using celebrities as brand ambassadors. Its positioning is "1 coffee cup, 1 good feeling" and ads show coffee as a way to share happiness.
1. The document provides a 10 step marketing plan for Nescafe focusing on its target market of working individuals in the Philippines and its marketing mix and strategy.
2. Nescafe targets working individuals aged 20-30 who drink coffee twice a day for stimulation and to feel a sense of belonging.
3. While Nescafe faces increasing competition from brands like San Mig and Jimm's, it maintains the top market share through various packaging options and higher prices compared to competitors.
Pepsi has historically targeted younger audiences with their advertising campaigns. Some of their most famous slogans include "Twice as Much for a Nickel" from 1939 and "Come Alive, You're in the Pepsi Generation" from 1963. More recently, Pepsi has partnered with popular celebrities like Michael Jackson, Beyoncé, and Jeff Gordon in their ads. Pepsi uses various advertising channels including print, outdoor, broadcast, and their website to promote an image of being hip, cool, and refreshing to teens and young adults.
Report on launching of new product roughJunaid Ahmad
Junaid Ahmad presents a marketing plan for Bolt Jam Juice, a new energy drink product to be launched in Peshawar, Pakistan. The plan outlines the company's vision, the new factory, product details including flavors and ingredients, target markets of students and workers, and competitors like Shezan and Nestle. The marketing strategy discusses segmentation, the 4Ps of marketing, and establishing distribution and controls to measure performance.
FP Agro Pvt Ltd plans to launch fruit juices and drinks in the growing Indian market. It will source fruits from various regions and initially outsource production. The report analyzes the industry, identifying growth in juices consumption. It discusses FP Agro's mission to be a leading juice producer offering nutritious drinks. Target markets are identified as kids to elderly. Major competitors like Dabur and Parle Agro control most of the market. The report performs a SWOT analysis and discusses marketing strategies around product varieties, pricing to gain market share, placing products in major cities initially, and promoting through various media. FP Agro aims to gain 5% market share in first year and 30% by 2016 through these strategies.
The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Unilever Pakistan is introducing a new ice cream product line called "Diletto Carnation" made solely from cow's milk. It will initially offer 3 flavors: strawberry, vanilla and chocolate. The product is positioned as healthier than other ice creams due to its low sugar content from the cow's milk. It will target posh markets since the cost will be higher than competitors like Wall's. A letter authorizes a report on Unilever's sales territory and time management practices, focusing on their tools, techniques and processes.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
Group project members include Adnan-Ali, Kamran-Khan, Syed-Saqlan, and Shahzad Kaleem-Yousaf. Gourmet was founded in 1987 in Lahore, Pakistan and is now the largest food retail chain in the country. It produces bakery items, sweets, beverages, and other products. The company aims to provide quality products at low prices and become the leading health and wellness brand nationally. Strategic goals include expanding to other cities, increasing market share and profits through quality and prices. Competitors include Pepsi and Coca-Cola. The target market is Punjab and positioning focuses on superior quality and taste.
Coca-Cola is the largest beverage company in the world with a market share of 49%. It has a strong brand and large market presence globally as well as in Pakistan. The document discusses Coca-Cola's history, products, market share by region, strategic planning, SWOT analysis, and competitive advantage. It notes that Coca-Cola has the strongest brand value internationally and is the dominant player in the beverage industry, but faces threats from local competitors in Pakistan and increasing health consciousness.
Frooto Presentation
Report Presentation on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
Email adress: riaz.burhan95@gmail.com
(1) PepsiCo entered the Pakistani market in 1967 and is now the sixth largest global beverage market and leader in potato chips. (2) Macroenvironmental factors like demographics, economics, technology, and sociocultural norms influence PepsiCo's strategies and sales. (3) Key factors are Pakistan's large youth population, urbanization, hot climate suiting soft drinks, and increasing incomes boosting consumption.
Marketing Strategy Bread and Beyond PakistanJunaid Ashraf
The document describes Bread & Beyond, a subsidiary of Dawn bread that introduced the first live bakery concept in Pakistan. It provides an overview of the company's history, mission, product lines, marketing strategy, and promotional plan. The marketing strategy discusses segmentation, target markets, expanding outlets, competitors, pricing threats and opportunities. The promotional plan outlines both above and below the line promotion methods using television, print media, social media, billboards, and point-of-sale materials.
The document is a report by OLIDIX CONSULTANTS analyzing the Pepsi-Cola Company's competitive position. It includes a market and industry analysis, competitive assessment of Pepsi and Coca-Cola, results of market research conducted, issues facing Pepsi, competitive strategy recommendations using Porter's models, and a proposed new product line. The report provides an overview of Pepsi's business and makes recommendations to help Pepsi differentiate itself and lower costs.
PepsiCo's sales and distribution strategies for Tropicana juice in Delhi NCR involve three key channels: modern trade, on-premise trade/institutional trade, and traditional trade. Modern trade focuses on large retailers, on-premise trade supplies hotels, restaurants, and airports, and traditional trade serves small shops. Distribution flows from PepsiCo plants to distributors to customers. Sales strategies include flexible ordering for modern trade and discounts up to 50% for modern and institutional trade. PepsiCo aims to ensure distributors earn a healthy 24% return and provides incentives to motivate them.
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
The document provides information about a proposed mango juice production company called Relax Mango Juice Industry Ltd. It outlines the company's objectives, which include producing healthy products and improving customer satisfaction. It also discusses the production process, marketing strategy, financial projections, and organizational structure. The company plans to obtain loans, purchase necessary equipment, and begin operations in late 2014 with a goal of achieving a 25% market share within 5 years.
Marketing Plan of a new product line for bangladeshHasan Sajjid
This document presents a marketing plan for Refresh Drinks BD Ltd., which manufactures fruit juices and drinks. The company aims to increase its market share, product line, and profits while better satisfying customers and creating brand awareness. Its target segments are kids, teens, youth, working people, and the travel industry. Competitors include Shezan, Nestle, RC, Pran, and AFBL. Strengths include updated technology, quality products, and reasonable prices. Weaknesses include being new to the industry and having a small distribution network. The marketing mix discusses products, competitive pricing, promotion through various media, and distribution channels.
1. A high voter turnout was observed for the Gilgit-Baltistan legislative assembly elections, though procedural irregularities and discrepancies persisted during vote counting and result consolidation which observers were mostly barred from observing.
2. While voting was largely well-managed, FAFEN recommends the release of election result forms and data as well as prompt resolution of election disputes to improve transparency.
3. The elections saw competitive campaigning among 268 candidates across parties, though the process was delayed and the legislative framework changed late without sufficient consultation.
La Institución Educativa Monteloro busca formar personas competentes, creativas y emprendedoras a través de enseñar valores como el respeto, el trabajo en equipo y la solidaridad. La escuela se enfocará en proyectos productivos que aprovechen los recursos de la región y formen a los estudiantes como emprendedores. La Institución Educativa Monteloro también busca educar de manera humanística reconociendo la naturaleza y espiritualidad de cada estudiante.
Gemma Wolffram has provided graphic design services for various clients, including flyers, business cards, and other promotional materials for businesses such as Bright Star Cleaning, The Spa and Pool Factory, and Spotted Frog Preschool. She has also designed price lists, business cards, children's books, and invitations. Her work includes logo design ideas for a bike center.
This document provides an analysis of the packaged juices market in India and a marketing strategy for a new coconut juice product. It begins by outlining the key competitors in the market led by Dabur with a 55% share and PepsiCo with 30%. It then discusses market segmentation based on geographic, demographic, psychographic, and behavioral factors. The target market is identified as all divisions, ages 10-50, males and females from middle to upper classes. Product positioning focuses on quality, reliability and reasonable price. The marketing mix discusses high quality product standards, penetration pricing, intensive distribution nationwide, and promotional strategies including advertising, sales centers, and sponsoring events. Celebrity endorsement is considered with Alia Bhatt cited for her
Malaysia Milk Sendirian Berhad was incorporated in 1969 to distribute products manufactured by Malaysia Dairy Industries Pte Ltd, and began manufacturing operations in 1977. It has since expanded its product range to include Vitagen, Marigold HL Milk, Marigold Milk, Marigold Peel Fresh Juice, Marigold Cup Yogurt, and others. The company's vision is to be a global leader in providing nature's ingredients for food and nutrition, while its mission is to enrich customers' daily experiences through the life-nourishing qualities of fruits and vegetables.
Running Head FRUITY SURPRISE1FRUITY SURPRISE4Frui.docxwlynn1
Running Head: FRUITY SURPRISE 1
FRUITY SURPRISE 4
Fruity Surprise
Strayer University
Professor: Andrea Banto
Strategic Management
Dorian D. Herring
February 11, 2019
Fruity Surprise
Target Market
Types of Consumers
Fruity Surprise is a unique enterprise which offers differentiated and customizable beverages to their consumers. The company is offering healthy smoothies which are made according to the preferences of the client making the firm stand out from other companies looking to or in the business (Nienhaus, 2016). The possibilities of flavors offered at Fruity Surprise are infinite. Apart from this, the company is dedicated to providing the smoothies in disposable cups which can be consumed on the go. The Company is located in the Bay Area specifically San Francisco which has a population of 805, 235 people according to the 2010 population census. The SanFrancisco area is part of the nine counties of Bay area (Bay Area Census, 2019). This means that many people from the metropolitan area working in the schools and industries in the region experience busy lives which can be complemented by the smoothie treat. The people from this part of the city need a smoothie or snack shop that does provide not only fast drinks but also healthy snacks considering the blue and white collar-nature of their jobs. The exact place of establishment is a central region with several recreational facilities such as the Fair Lakes, the San Francisco lions club among others. It is also endowed with universities and schools as well as offices. This means that people looking to catch a snack while on the go will be attracted to the startup. There are 780, 971 households in the region with a population density of with over 2000 people per square mile Bay Area Census, 2019). The income of the residents per annum is placed at roughly $100000 per annum for the 2010 census. The per capita income in the region is $45478. This area belongs to diverse ethnicities such as the whites at 48%, blacks at 6.1%, Asians at 33% and the other races taking up the remaining percentage Bay Area Census, 2019).
Demographics
On the basis of the demographic data provided above it is reasonable to infer that the population within the region has the ability to purchase Fruity Surprise Smoothies on a regular basis. This is based on the fact that the household income is stable and good enough to afford a cup of frozen Fruity Surprise smoothies which costs less than $3. Secondly, our products at Fruity Surprise is a drink that provides a healthy product in a frozen cup of juice. This is something that is likely to catch the people’s attention regardless of their levels of education. It is also notable that the younger population especially those in college and secondary institutions might find themselves inclined to the Fruity Surprise products. For this population the option of customizing their healthy cup of Fruity Surprise is captivating. In the same context, residents of all .
The marketing plan summarizes The Glimmerz Limited's strategy to launch a new juice product called "Refresh" in Lahore, Pakistan. It includes an executive summary of the plan, situation analysis of the market, objectives to gain market share and increase profits, and tactical programs for product, promotion, pricing and distribution. The plan involves advertising on TV, print media, billboards and distributing product samples to introduce Refresh and target various customer segments in Lahore. It establishes a budget and timeline for implementation from May to August 2010.
Jump Start Health will be a mobile health food service that provides healthy smoothies and products. It will target young, health-conscious consumers in urban areas through marketing on its website and social media. One potential foreign market is Korea due to cultural similarities. The target market is females aged 16-30 who value convenience, quality, and price. Strengths include filling a niche with few competitors, while weaknesses are longer preparation times. Opportunities are potential growth as the area develops, while threats include lack of brand recognition. The market position will focus on quality, healthy products with good customer service at reasonable prices.
Yog-Ice is introducing a new flavored yogurt product with fruit chunks. It will be offered in cups, cones, and family packs in plain, sour, and sweet varieties. Flavors will include vanilla, chocolate, strawberry, mango, and more. The product is positioned as a healthier ice cream alternative. A market analysis found potential for growth in the premium yogurt/ice cream category among kids, youth, and health-conscious consumers. Objectives are to beat competitors and improve people's quality of life with tasty, affordable, and nutritious products.
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Bolthouse Farms produces smoothies that are healthy and convenient. However, consumers are unaware of Bolthouse Smoothies in the marketplace. The campaign aims to inform consumers about Bolthouse Smoothies and their role in a healthy lifestyle. Roots Agency plans to accomplish this through an advertising plan that will reach 70% of the target market of women and men aged 25-49 at least four times over the course of a year. [END SUMMARY]
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
This marketing plan summarizes the launch of a new juice product called NatureSip by ITMAAD GROUPS in Sahiwal, Pakistan. The plan includes an introduction to the company's vision, the new product, and current market situation. A SWOT analysis is presented, identifying strengths like experienced staff and weaknesses like a small distribution network. Competitors like Shezan and Nestle are reviewed. The marketing strategy will target kids, youth, and older customers through geographic and demographic segmentation. NatureSip will be promoted and distributed to schools, colleges and neighborhoods across Sahiwal.
PURITY is launching a new coconut water product in the urban market. Coconut water meets consumers' demands for natural, additive-free beverages. PURITY's target markets are health conscious individuals (32%), sick people (43%), tourists (3%), and the general public (22%). Marketing will emphasize the product's quality, price, and taste. The objectives are to increase market share and sales while achieving profitability within 15 months. The marketing mix includes competitive pricing, nationwide distribution, television and print advertising, and good customer service. Research shows the product has potential for success due to its innovation and ability to meet consumer needs.
The document is a presentation by Team Myopia about establishing a pure fruit juice company in Bangladesh. In 3 sentences:
The presentation introduces Team Myopia and their plan to start a company that produces 100% natural fruit juices and smoothies from the abundant local fruits in Bangladesh, with an initial focus on litchi juice. It discusses the market opportunity in Bangladesh's growing processed fruit industry, and lays out their business strategy, product details, pricing, distribution, marketing and segmentation plans to launch their litchi juice product line. The team believes their high quality natural juices can capture market share and help make Bangladesh a healthier country.
The document provides information about Nestle, including its history, operations in Pakistan, use of the BCG growth share matrix to analyze its product portfolio, segmentation of the market, and marketing mix strategies. Specifically, it discusses:
1) Nestle was founded in Switzerland in 1905 and operates widely around the world, including in Pakistan since 1979.
2) It uses the BCG matrix to categorize products based on market share and growth, identifying stars, cash cows, question marks and dogs.
3) Nestle segments the market based on geographic, demographic, psychographic and behavioral factors to target specific groups.
4) Its marketing mix involves developing high quality products, having competitive prices, wide distribution
The document is a marketing plan for launching a new energy juice product called IZZE ENERGY JUICE. It includes an executive summary that outlines the product objective of providing energy and refreshment. It also describes target markets of students, employees, and laborers. The plan then analyzes the current juice market, identifying competitors like Nestle and Shezan. It establishes objectives to gain market share and increase profits. A marketing strategy is proposed that focuses on quality and wide distribution to target various age groups. The strategy includes advertising through electronic media and promotions. A budget is also included to support the marketing and launch of the new IZZE ENERGY JUICE product.
This document outlines a charity drive organized by a group of 4 students to raise funds for Children's Wish Society of Malaysia. The group sold fresh fruits, fruit juices, doughnuts, and other snacks over a week on their university campus. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were competitively priced and they promoted through social media, posters, and face-to-face conversations to explain the charity initiative. Two group members also sponsored products to help increase profits for the charity.
The group held a charity drive to raise funds for Children's Wish Society of Malaysia by selling fresh fruits, fruit juices, doughnuts, and other snacks over the course of a week. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were distributed to their booth on campus through daily trips to markets and stores. Profits from food and drink sales as well as sponsorships were donated entirely to the charity. An evaluation found that fresh fruits provided the highest profits and the group learned they could have sold more by starting earlier in the day.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
FreshZone is a proposed retail store that sells fruits and vegetables in Bangladesh. The report discusses branding FreshZone by outlining the brand elements including the name "FreshZone", logo featuring a turtle, tagline "100% Fruits and Vegetables, 0% anything else", slogan "Because we don't sell disease", and environmentally friendly packaging. It also examines the CBBE model and how integrated marketing communications can help build awareness for the new brand through advertising, sales promotions, publicity, and other tools. The challenges of the current produce market in Bangladesh are highlighted as an opportunity for FreshZone to provide customers with fresh, authentic products free of chemicals like formalin.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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3. INTRODUCTION
We work in Kazi Farm Group.
Kazi Farms Limited was established in 1996 as a hatchery for imported eggs; the
following year it started its own parent farms. In 2004 production started in our grand-
parent (GP) farms. Which was responsible for Bangladesh's first exports of hatching eggs
and day-old chicks in 2004. In that year, our Managing Director, Kazi Zahedul Hasan,
was named Businessperson of the Year by the Daily Star/DHL Business Awards.
We are launching Packed Fresh Juice such as- Mango, Lemon, Orange, Pineapple,
Watermelon, Grape, Apple, Blackberry, Strawberry and Mixed juice. Our product name
is Fruit Fiesta.
The purpose of this report is, we are launching a fresh fruit juice company named Fruit
Fiesta. In this report we are discuss how we are branding, marketing our product through
STP. We are analyzing the market through some questionnaire to the consumers. If we
are success in this marketing steps we can launching this product.
4. SEGMENTATION
Market segmentation is a marketing strategy which involves dividing a broad target
market into subsets of consumers, businesses, or countries who have, or are perceived to
have, common needs, interests, and priorities, and then designing and implementing
strategies to target them.
Possible segments of fruit juice ‘Fruit Fiesta’
The preparatory point for discussing market segmentation is mass-marketing.
The market for any product is normally made up of several segments. A ‘market’ after all is the
aggregate of consumers of a given product. And, consumer (the end user), who makes a market,
are of varying characteristics and buying behaviour. There are different factors contributing for
varying mind set of consumers. It is thus natural that many differing segments occur within a
market.
Attributes of effective market segmentation:
Now we will describe Fruit Fiesta juice market segmentation under the umbrella of age, gender,
occupation, social class, income, location, lifestyle, personality, and behavioural variables:
Age
Fruit Fiesta’s primary target was only the young generation where the age may vary from 16-27.
But it is not limited within this age. It has also spread out among the children noticeably as well
as the people above 27 years.
Gender
Both young boys and girls are the target market for the Fruit Fiesta juice. It is not specially made
for any particular gender.
Occupation
Occupation is not clearly defined for the target market of Fruit Fiesta juice; however where the
age varies within the young generation as well as children so it can easily be understood that
most of them will be whether student or doing any job or business.
5. SocialClass
Fruit Fiesta is targeted for the upper part of the lower class, middle class, upper, middle class,
and lower part of the upper class of the society.
Income
Fruit Fiesta juice preserve 500ml, and 900 ml Orange, Mango, Cocktail Special juices which will
be totally sugar free but sweet. They keep their price relatively low than other soft drinks and
fruit juice. The whole production process is in strict conformity with international standards, and
constant research and development all products. Fruit Fiesta Juice provided superior
value to their customer who they promised throwing advertising.
Location
Almost all the places of urban and rural area are under the PRAN’s distribution. Especially in
each and every part of the Dhaka and Chittagong city Fruit Fiesta is available. We first target the
mass market of capital Dhaka.
Lifestyle
The targeted market of Fruit Fiesta is basically young generation who like gossiping, chatting,
hanging with friends, making fun, watching movies listening music etc. Fruit Fiesta has also
focused on their customers lifestyle in product advertising and packaging.
Personality
The customers of the Fruit Fiesta are mostly action oriented people which include especially the
experiences. It also focuses the personality of the status oriented people including achievers
and strivers.
Family Size
The packaging size of Fruit Fiesta vary from family size segment. For a single person there is a
small bottle, for 2-3 person there is a medium size of pack, there is a mini tetra pack for children
and there is also a family size pack of juice for a family or many people.
6. Figure 1: Age measurement
Above the customers 50% are children, 30% are youngers and rest of the customers are older.
We are targeting children’s and younger’s most.
Figure 2: Price Measurement
The pie chart shows that 24% respondent strongly agrees with the price and some 14% agree
with the price against reasonability but almost 11% disagree with that price level.
Children
50%Younger's
30%
Older
20%
Age
Strongly Agree
24%
Agree
44%
Neutral
14%
Disagree
11%
Strongly
Disagree
7%
Price
7. Figure 3: Flavor Measurement
In this Column we see the different flavors variation of juice.
Figure 4: Location Measurement
In this pie chart we see that most people agreed to segmented in urban areas some are
rural’s and some are support both.
Figure 5: Packaging
0%
5%
10%
15%
20%
25%
Flavors
Flavors
Urban
60%
Rural
15%
Both
25%
Location
0%
10%
20%
30%
40%
50%
Plastic Pack Glass bottle Tetra Pack
Packaging
Packaging
8. Figure 6: Selling Object
In our survey we see that most people prefer Select target in selling object.
Figure 7: Family Size
Most of the consumers prefer packaging depend on family size.
Select Target
70%
Select
consumers
20%
distribution
10%
Selling Object
Family Size
Yes
No
9. TARGET MARKETING
TargetMarketing:
Target marketing is the most current method of marketing to consumers based on research into
their interests, hobbies, and needs, and it didn’t spring from nothing. Before we got here,
advertisers and marketers were using cohort marketing, and before that they were using
generational marketing. Target marketing is essentially a refinement of these ideas.
Geographic Segmentation:
Location:
According our survey we see that our geographic segment go under mostly in Urban areas. 60%
people are agree to supply in urban areas, 15% in rural areas, and 25% are agree in both areas. So
we strongly segment in urban areas.
Demographic segmentation:
Fruit Fiesta has drinks that targets different age groups, ethnic groups, sexes, lifestyles, etc.
Examples:
Age
Age is the major determinants in targeting the consumers. Fruit Fiesta reflects the
Bangladeshi culture and it represents youth. From our survey, we have found that Fruit
Fiesta is most preferred in the age group children’s (50% of 100). Moreover, the least
Fruit Fiesta preference comes from two age groups: 15-25 years and 25-45 years, about
30% and 20%. There is a list of our age target-
Kids (Fond of fruit juice)
Teens (More experimental)
Youth (Experimental and more buying power)
Working people
Elders
Occupation & Income
Consumers’ purchasing pattern, lifestyle and status largely depend on their occupation
and average monthly income of the family. The social class of the target respondents was
determined by their income or taking from family. Fruit Fiesta is a low involvement
product and it is good enough to consume by upper and middle class. From the survey
respondents, students are the most who purchase Fruit Fiesta and their income level is
10. less than 5000 taka. Business people, private service personnel and other earning people
consume less amount of Fruit Fiesta although their income is comparatively high than the
students.
Different Segmentation:
1. Single Segment Concentration: There are multiple products in multiple markets.
Single segment concentration means company is selling one product in one market.
2. Selective Specialization: A firm selects a number of segments, each objectively
attractive and appropriate. There may be little or no synergy among the segments, but
each promises to be a money maker. This multi-segment strategy has the advantage of
diversifying the firm’s risk.
3. Product Specialization: A firm makes a certain product that it sells to several different
market segments. An example would be a microscope manufacturer who sells to
university, government and commercial Laboratories. The firm makes different
microscopes for the different customer groups and builds a strong reputation in the
specific product area.
4. Market Specialization: A firm concentrates on serving many needs of particular
group. For example, a company markets an assortment of scientific instrument to the
academic institution including universities.
5. Full market Coverage: One of the market targeting Strategies in which a company
attempts to serve all customer groups with all product they might need.
From the above discussion I would like to select product specialization segment for my
product “Fruit Fiesta” because we think and believe it is hygienic product in current juice
market and the taste of fruit juice is mainly like as fresh fruit juice and also will be very
much refreshing and provide a great support to sick and health conscious people.
11. POSITIONING
Positioning the product in targetaudience:
Consumers typically choose products and services that give them the greatest value. In that sense
Fruit Fiesta has decided to use more or less positioning strategy. It will introduce better quality
products at comparatively lower price for a given level of performance. Kazi claims that it’s
juice provide the best tent and low price for the target audiences. It likes to position as a testy and
super saver for all customers.
Brand image & Strap-Line:
We will give a higher priority in our brand image. We believe that if we achieve our
consumer’s satisfaction that will be our success. If we win our consumer’s trust it will be
our achievement. So we are very concern about our brand image and we will try to never
let our customer down. We try to give our through our taste, quality, packaging and
everything a customer need.
Our strap-line is “Another name of fruit”. We choose this strap-line because we are
very careful about our taste and quality. We try to give our customers the real taste of
fruit.
Benefits of the product:
The delicious, natural and sweet taste fruit juice is derived from the local orchid during the
harvest to ensure the freshness and quality of the juice. It gives natural pulp squeezing fresh
fruits, vitamins, minerals and other ingredients make the juice refreshing, natural and notorious.
The juice is made from pure fruits which are import from different places. This juice is good for
health and this is totally chemical free.
12. Unique from other competitors:
To satisfy the needs of our premium customer we maintain the high quality. Hence our
product is Fruit juice so we are looking to provide the best quality juices than the other
competitors. We will take some measures, like-
1. Products are being produced with the help of the superior quality high-tech
machineries.
2. We import the best quality fruits from different places of the country.
3. To maintain the quality and the standard of our product, juices are being tested in our
own laboratory.
4. Juices are produced health wise and totally untouched.
5. The juices are free from any chemical particles.
6. The juices are pure and exclusively good for health.
7. The juices are marketed with high quality food grade package.
13. Implementation
Product Features ofFruit Fiesta:
Our exotic flavors of All Natural 100% Pure Fruit Juice are filled with the wholesome
goodness of vitamins and minerals found in fresh fruit.
Containing no added sugars or preservatives, our nutritious and great tasting flavor range
will nourish your body and delight your taste buds.
The Fruit Fiesta juice range features a wide range of exotic, 100% pure fruit juice blends.
All our juices are rich in vitamin C and contain no added sugar or preservatives. Fruit
Fiesta fruit juice provides the very best in natural goodness that Mother Nature has to
offer, which is why we’re renowned all over the world for our uncompromising quality.
Product Features
All Natural 100% pure fruit juice
No added sugar
No preservatives
No artificial colors
Great tasting
Gluten free
Rich in Vitamin C
Flash pasteurized to guarantee quality
Kosher for Passover all year round
Great option to get a recommended serving of fruit
Price of Fruit Fiesta:
The price will be tk. 15-50 for our juice.
As a new comer our pricing strategy is to introduce our products in the market at
lower prices so as to create huge demand in the market and then compete with
other competitors. The price of Fruit Fiesta will verify from the family size of
juice pack. There are different types of pack that vary from family size. These
different types of pack have different price, but the price stay between 15-50 tk.
The minimum price of our juice is 15 tk. Which is small size and maximum price
is 50 tk. which is big size. Between 15-50 tk. there are more sizes of juice which
price is different from each other.
14. Distribution Strategy:
Fruit Fiesta sells its product to bottling and tetra packing operations, distributors,
fountain wholesalers and some fountain retailers. These than distributes them to all
retail outlets, corner stores, department stores and restaurants.
We are distribute our product in two ways:-
Direct selling: In direct selling we supply our product in shops by our
company’s transportation. In this type of selling our profit margin going high.
Indirect selling: We are distributing our product to wholesalers and retailers
through agents. So we can cover all over of area. Wholesalers and retailers
assure to deliver juice to general consumers.
Thus we can site different point of sales where Fruit Fiesta is generally available
throughout the Kazi Farm Group:
Wholesalers/ distributors
Retail/Corner stores/ Supermarkets/ Groceries
Restaurants/ Cafes
Automated Teller Machine
Promotion:
Whether we want to promote a product or service, advertising is essential in
today’s competitive marketplace. When it comes to the types of advertisements
that a company can utilize, the possibilities are endless. However, when creating
an advertising plan and strategy, it is necessary to identify and examine the
specific clientele we are targeting. Recognizing our target market it will help us
to choose the most beneficial type of advertisement for our specific product.
We use billboard, social media, TV advertisement, campaigning to promote our juice. We will
try our best to attract our customers through our promotion.
16. REFERENCE
Coca-cola Web site (2012). Careers. Available in: http://thecoca-colacompany.com
[consulted in: 01/03/2012]
EENI International Business Web site (2012). Case Study. Available in:
http://en.reingex.com [consulted in: 01/03/2012]
Finance Maps of world Web site (2012). Articles. Available in:
http://finance.mapsofworld.com [consulted in: 01/03/2012]
Malhotra K. Naresh, Marketing Research, 4th Ed. Pearson Education; India.
2004.
Secondary Data: Sirius MKT & Social Research Ltd., Market data1
Prospectus of ACME company
17. APPENDIX
Name:........................................................ Age:.......... Sex:............. Occupation:.....................
1. Which type of flavor do you prefer most?
a. Orange; b. Mango; c. Pineapple; d. Watermelon; e. Grape; f. Apple; g. Strawberry
h. Lemon; i. Mixed fruit.
2. Do you think 15-50 tk is affordable for all?
a. Strongly agree; b. Agree; c. Neutral; c. Disagree; d. Strongly disagree
3. Do you think that all ages of people should like the juice?
a. Yes; b. No
4. Do you think that the juice should be provide various shape of pack depend on family
size?
a. Yes; b. No
5. What type of people buy the juice most?
a. Children; b. Younger’s; c. Aged; d. All types
6. What can be the target place for the distribution of the juice?
a. Urban area’s; b. Rural area’s; c. Both
7. What should be the selling object for the juice?
a. Select target; b. Select consumers; c. distribution
8. Did the packaging of the juice effect on the customers?
a. Yes; b. No
9. What types of threats do the juice face?
a. Packaging; b. flavor; c. price; f. Quality; e. all above
10. If there any need for middleman for distribute the juice to consumers?
a. Yes; b. No
11. What can be the strength for the juice?
a. Quality; b. Taste; c. Distribution: d. Quality & Taste; e. Advertisement
12. What types of advertise can be preferable for the juice?
a. Billboard; b. Internet; c. TV ad; d. Website; e. Campaign
13. What type of packaging do you prefer most?
a. Tetra pack; b. Glass bottle; c. Plastic bottle; d. All above