This document outlines a charity drive organized by a group of 4 students to raise funds for Children's Wish Society of Malaysia. The group sold fresh fruits, fruit juices, doughnuts, and other snacks over a week on their university campus. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were competitively priced and they promoted through social media, posters, and face-to-face conversations to explain the charity initiative. Two group members also sponsored products to help increase profits for the charity.
The document is a report on a charity drive event organized by a group of students to raise funds for the SPCA Selangor animal welfare organization. The group sold fruit products like salads, juices and fresh fruits and managed to earn a total net profit of RM1674, including around RM650 in donations. They faced challenges with limited customers due to semester breaks but overcame this by promoting their products outside campus. The group evaluated their performance and results at the end of the event.
The group's final project for their Introduction to Business course was a charity drive event to raise funds for PAWS Animal Welfare Society. They sold homemade fruit jellies and juices. To prepare, the group collected RM1,350 in sponsorships. During the event, they sold products and promoted their cause on social media and posters. Through their efforts, they gained experience running a business and raised awareness for their charity.
This document summarizes a group project run by 5 students to raise funds for a local charity through a fruit stall on campus. It discusses the objectives, products sold, pricing, competition, strategies, and sponsors. The group's stall sold fresh fruits, grapes with toppings, and drinks. Pricing aimed to earn a 200-400% profit margin. Their main competitors sold ice cream and pasta. Strategies included promoting products outside the stall and targeting different customer groups. Sponsors provided cash donations which the group exchanged for fruit products to compensate for their support. The group met their objective of raising over $2500 for the Ebenezer Home charity.
The document describes a student project to run a mock business venture selling breads and Polaroid photos to raise funds for the Breast Cancer Welfare Association. It discusses objectives to donate all profits to BCWA to support women with breast cancer. Products, pricing, distribution, job roles and green measures are outlined. Promotional strategies included slogans and a mobile store. Competition and target markets of local university students are analyzed. The project provided practical business experience for the students.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was mostly successful, we could have done better with some adjustments like lowering the donut prices after realizing they were too expensive for some customers. Overall, the charity drive was a positive experience that helped raise funds for animal welfare.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.
PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.Mimansha Bahadur
The document provides information on Paper Boat drinks, an Indian beverage brand. It discusses the brand's product strategy, differentiation, mix, map, packaging, pricing, distribution channels, and promotional activities. Some key points include:
- Paper Boat targets urban Indian customers aged above 20 with nostalgia-focused drinks in 9 flavors.
- It differentiates with natural ingredients and unique flavors not found in competitors' products.
- Promotional activities include advertising, digital marketing, sponsorships, and initial sales through airlines and hotels.
- Recommendations include expanding availability, introducing winter drinks, and gift packs containing multiple flavors.
This document provides details about a group project to run a charity drive event selling food and beverages. The group comprised of 8 members who chose to support Rumah KIDS, a nonprofit home for orphans. They sold items like ice cream puffs, popsicles, ice cream, and corn to raise funds. Competition included other student groups selling foods like sausages, waffles, and fruits. The group's products were packaged attractively and sold at an affordable price point to students to maximize sales and donations for their charity.
The document is a report on a charity drive event organized by a group of students to raise funds for the SPCA Selangor animal welfare organization. The group sold fruit products like salads, juices and fresh fruits and managed to earn a total net profit of RM1674, including around RM650 in donations. They faced challenges with limited customers due to semester breaks but overcame this by promoting their products outside campus. The group evaluated their performance and results at the end of the event.
The group's final project for their Introduction to Business course was a charity drive event to raise funds for PAWS Animal Welfare Society. They sold homemade fruit jellies and juices. To prepare, the group collected RM1,350 in sponsorships. During the event, they sold products and promoted their cause on social media and posters. Through their efforts, they gained experience running a business and raised awareness for their charity.
This document summarizes a group project run by 5 students to raise funds for a local charity through a fruit stall on campus. It discusses the objectives, products sold, pricing, competition, strategies, and sponsors. The group's stall sold fresh fruits, grapes with toppings, and drinks. Pricing aimed to earn a 200-400% profit margin. Their main competitors sold ice cream and pasta. Strategies included promoting products outside the stall and targeting different customer groups. Sponsors provided cash donations which the group exchanged for fruit products to compensate for their support. The group met their objective of raising over $2500 for the Ebenezer Home charity.
The document describes a student project to run a mock business venture selling breads and Polaroid photos to raise funds for the Breast Cancer Welfare Association. It discusses objectives to donate all profits to BCWA to support women with breast cancer. Products, pricing, distribution, job roles and green measures are outlined. Promotional strategies included slogans and a mobile store. Competition and target markets of local university students are analyzed. The project provided practical business experience for the students.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was mostly successful, we could have done better with some adjustments like lowering the donut prices after realizing they were too expensive for some customers. Overall, the charity drive was a positive experience that helped raise funds for animal welfare.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.
PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.Mimansha Bahadur
The document provides information on Paper Boat drinks, an Indian beverage brand. It discusses the brand's product strategy, differentiation, mix, map, packaging, pricing, distribution channels, and promotional activities. Some key points include:
- Paper Boat targets urban Indian customers aged above 20 with nostalgia-focused drinks in 9 flavors.
- It differentiates with natural ingredients and unique flavors not found in competitors' products.
- Promotional activities include advertising, digital marketing, sponsorships, and initial sales through airlines and hotels.
- Recommendations include expanding availability, introducing winter drinks, and gift packs containing multiple flavors.
This document provides details about a group project to run a charity drive event selling food and beverages. The group comprised of 8 members who chose to support Rumah KIDS, a nonprofit home for orphans. They sold items like ice cream puffs, popsicles, ice cream, and corn to raise funds. Competition included other student groups selling foods like sausages, waffles, and fruits. The group's products were packaged attractively and sold at an affordable price point to students to maximize sales and donations for their charity.
The group conducted a charity drive to raise RM2000 for Trinity Home for children. They sold Arizona drinks, jam tarts, and bracelets, setting prices below cost to increase sales. Promotions included blogs, flyers, and product bundles. A total of RM2010 was raised after donations and sponsorships. While promotions helped unsuccessful products, supplying excess jam tarts resulted in losses. In the future, unique products and just-in-time supply would be considered.
This document summarizes a charity drive event organized by five students to raise funds for the Kiwanis Down Syndrome Foundation in Malaysia. They sold soda drinks and clothes over five days, with a goal of raising RM2500. Various products were sold, including bottles of soda in exotic flavors. Clothes from a local brand called Rockiss were also sold. Promotional strategies included discounts and walking around campus to sell items. The group obtained sponsorships totaling RM500 and donations from family members. Revenue was collected at their stall on campus. All proceeds were donated to the charity to help support children with Down syndrome.
Paperboat Juice Hector Beverages Pvt LtdRohit Nikam
Hector Beverages established its first production plant in 2010 in Manesar to produce PaperBoat drinks. However, demand increased and the Manesar plant could not keep up. The plant also lacked facilities for coconut water and sugarcane juice. This led Hector Beverages to set up a larger second plant in Mysore in 2014 with a production capacity four times that of Manesar. Major issues arose from distributors pushing PaperBoat products more in general trade instead of modern trade, and lacking a strong presence in modern trade. Solutions included developing a strong modern trade network and reducing communication gaps about the product's positioning.
Fruit Magic Marketing Plan Presentation by Team Fruitiliciousfiecasivy
Fruit Magic develops strategies and promotions to provide opportunities for both the company and customers. They aim to maintain a good reputation by ensuring products are safe, fresh, and of high quality. Various promotions are outlined, including giving prizes or discounts for purchasing Fruit Magic products. The overall goal is to increase awareness, sales, and customer satisfaction.
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]William Do
This document proposes a strategic plan for Lipton Yellow Label tea in Vietnam. The plan aims to make hot tea more appealing to young consumers aged 25-35 by communicating the functional and emotional benefits of drinking hot tea. The key message is "Hot Là Tốt!" (Hot is Good). The digital-led campaign would include sponsored Facebook ads, YouTube video ads, a mini-website with tips and content, a social media filter, and free tea sampling in business areas on Mondays. The campaign would run from March to June 2017 with a budget of $50,000 and focus on major Vietnamese cities.
Young marketers elite 4 assignment 1.2 quang huy, lan chi, minh trang, quỳnh...Quang Huy Vo
1. The document discusses different ways for brands to connect with consumers by providing usefulness, substance, significance, and value.
2. It provides examples of how brands like Vietjet Air, Sensodyne, Knorr, and Dove deliver these through their products, promotions, and campaigns to meet consumer needs.
3. Connecting through meaning involves inspiring a sense of what consumers desire to be and creating a movement towards this shared purpose. Apple is used as an example of a brand that makes technology simple so everyone can feel smarter.
Young marketer elite season 4 - assigment 1.1 - minh hoàng - thái hoàng - b...Ha Minh Hoang
This document discusses brand promises for two brands - Revive and Hảo Hảo.
For Revive, an isotonic drink brand targeting millennials, the proposed brand promise is "Revive with isotonic ingredient help you ease thirst quenching rapidly and restore your minerals to bring your fun and excitement back to your day."
For Hảo Hảo, an instant noodle brand, the brand promise is "Chuẩn chất lượng Nhật, Thuần túy hương vị Việt đem đến cho các gia đì
Young Marketers Elite 4 - Assignment 1.1 - Lan Chi - Quynh Phuong - Ai TrangQuỳnh Phương
The document summarizes the branding strategy of Prudential Vietnam. It begins by explaining that Prudential is well-known in Vietnam with 90% brand awareness due to its long history as the pioneer and market leader in the insurance industry. The brand promise is to always listen and understand customers in order to improve their life quality. Key communication channels include TV commercials featuring touching stories and ending with the slogan "Always Listening, Always Understanding." Prudential also conducts public relations activities and social media campaigns focused on caring for loved ones. The branding is strengthened by developing diverse insurance products tailored to customer needs and maintaining awards and recognition as a trusted brand.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
The group was tasked with raising money for charity through a product sale. They chose to support Hati Orphan Care, an orphanage organization. Their goal was to earn RM2500. On the day of the charity drive, they sold herbal tea, orange juice, and herbal jelly outside the Student Life Centre on campus. They had some competitors but were able to reach their fundraising goal through product sales and a donation.
This document provides information for starting a natural and organic candy business called Yummy Nummies. It discusses the company background, potential market size, products, services, sales strategies, management structure, financial planning and sales forecast. The business will start as a partnership and transition to a corporation after 2 years. It requires $1.16 million in startup costs and forecasts sales to grow from $775,000 in year 1 to $3.4 million by year 3 as product offerings and customer base expand.
The document summarizes four concepts from social psychology - self-fulfilling prophecy, operant conditioning, observational learning, and fear-based appeals message. It provides examples from the author's personal experiences to illustrate how each concept applies in different situations, such as getting better grades from a teacher's encouragement, learning to cook from watching their mother, and being warned about the health risks of secondhand smoke.
This document provides instructions for a group project and individual assignment on examining similarities and differences between Eastern and Western civilizations through developing a play.
The group task involves selecting an event from a civilization to base a play on related to themes like sociology, engineering, or mythology. Students must research the event and perform their findings. Assessment criteria include understanding, content depth, and creativity.
The individual task involves creating a series of sketches and designing packaging to demonstrate understanding of chosen elements from the group play through a character journal. Assessment focuses on understanding, creativity in preparation and presentation, and packaging design. Deadlines are provided for screening the group play and submitting individual assignments.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
RDO Sdn Bhd is an architecture and interior design firm in Kuala Lumpur that has designed many corporate and commercial spaces. The article profiles Principal Interior Designer Ar. Chong Voon Wee, who has 25 years of experience. Two of Chong's notable projects are designing 50 branches for Alliance Bank over many years and the Austrian Embassy office in 2005. As an interior designer, Chong's roles include developing design concepts and overseeing projects. He faces challenges such as client delays but finds that maintaining open communication and professionalism are keys to success.
1. The document outlines the tasks and objectives for a group project to create 3D geometric artwork based on randomly assigned words, and an individual project to create a hanging mobile display for a Lego miniature.
2. For the group project, students will explore the assigned word, develop 2D drawings, and use materials like foam, cardboard, and wire to create 3D models representing the word.
3. For the individual project, students will apply what they learned to create an abstract hanging mobile display for their Lego miniature, presenting design proposals and references from their design process journal.
The group conducted a charity drive to raise RM2000 for Trinity Home for children. They sold Arizona drinks, jam tarts, and bracelets, setting prices below cost to increase sales. Promotions included blogs, flyers, and product bundles. A total of RM2010 was raised after donations and sponsorships. While promotions helped unsuccessful products, supplying excess jam tarts resulted in losses. In the future, unique products and just-in-time supply would be considered.
This document summarizes a charity drive event organized by five students to raise funds for the Kiwanis Down Syndrome Foundation in Malaysia. They sold soda drinks and clothes over five days, with a goal of raising RM2500. Various products were sold, including bottles of soda in exotic flavors. Clothes from a local brand called Rockiss were also sold. Promotional strategies included discounts and walking around campus to sell items. The group obtained sponsorships totaling RM500 and donations from family members. Revenue was collected at their stall on campus. All proceeds were donated to the charity to help support children with Down syndrome.
Paperboat Juice Hector Beverages Pvt LtdRohit Nikam
Hector Beverages established its first production plant in 2010 in Manesar to produce PaperBoat drinks. However, demand increased and the Manesar plant could not keep up. The plant also lacked facilities for coconut water and sugarcane juice. This led Hector Beverages to set up a larger second plant in Mysore in 2014 with a production capacity four times that of Manesar. Major issues arose from distributors pushing PaperBoat products more in general trade instead of modern trade, and lacking a strong presence in modern trade. Solutions included developing a strong modern trade network and reducing communication gaps about the product's positioning.
Fruit Magic Marketing Plan Presentation by Team Fruitiliciousfiecasivy
Fruit Magic develops strategies and promotions to provide opportunities for both the company and customers. They aim to maintain a good reputation by ensuring products are safe, fresh, and of high quality. Various promotions are outlined, including giving prizes or discounts for purchasing Fruit Magic products. The overall goal is to increase awareness, sales, and customer satisfaction.
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]William Do
This document proposes a strategic plan for Lipton Yellow Label tea in Vietnam. The plan aims to make hot tea more appealing to young consumers aged 25-35 by communicating the functional and emotional benefits of drinking hot tea. The key message is "Hot Là Tốt!" (Hot is Good). The digital-led campaign would include sponsored Facebook ads, YouTube video ads, a mini-website with tips and content, a social media filter, and free tea sampling in business areas on Mondays. The campaign would run from March to June 2017 with a budget of $50,000 and focus on major Vietnamese cities.
Young marketers elite 4 assignment 1.2 quang huy, lan chi, minh trang, quỳnh...Quang Huy Vo
1. The document discusses different ways for brands to connect with consumers by providing usefulness, substance, significance, and value.
2. It provides examples of how brands like Vietjet Air, Sensodyne, Knorr, and Dove deliver these through their products, promotions, and campaigns to meet consumer needs.
3. Connecting through meaning involves inspiring a sense of what consumers desire to be and creating a movement towards this shared purpose. Apple is used as an example of a brand that makes technology simple so everyone can feel smarter.
Young marketer elite season 4 - assigment 1.1 - minh hoàng - thái hoàng - b...Ha Minh Hoang
This document discusses brand promises for two brands - Revive and Hảo Hảo.
For Revive, an isotonic drink brand targeting millennials, the proposed brand promise is "Revive with isotonic ingredient help you ease thirst quenching rapidly and restore your minerals to bring your fun and excitement back to your day."
For Hảo Hảo, an instant noodle brand, the brand promise is "Chuẩn chất lượng Nhật, Thuần túy hương vị Việt đem đến cho các gia đì
Young Marketers Elite 4 - Assignment 1.1 - Lan Chi - Quynh Phuong - Ai TrangQuỳnh Phương
The document summarizes the branding strategy of Prudential Vietnam. It begins by explaining that Prudential is well-known in Vietnam with 90% brand awareness due to its long history as the pioneer and market leader in the insurance industry. The brand promise is to always listen and understand customers in order to improve their life quality. Key communication channels include TV commercials featuring touching stories and ending with the slogan "Always Listening, Always Understanding." Prudential also conducts public relations activities and social media campaigns focused on caring for loved ones. The branding is strengthened by developing diverse insurance products tailored to customer needs and maintaining awards and recognition as a trusted brand.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
The group was tasked with raising money for charity through a product sale. They chose to support Hati Orphan Care, an orphanage organization. Their goal was to earn RM2500. On the day of the charity drive, they sold herbal tea, orange juice, and herbal jelly outside the Student Life Centre on campus. They had some competitors but were able to reach their fundraising goal through product sales and a donation.
This document provides information for starting a natural and organic candy business called Yummy Nummies. It discusses the company background, potential market size, products, services, sales strategies, management structure, financial planning and sales forecast. The business will start as a partnership and transition to a corporation after 2 years. It requires $1.16 million in startup costs and forecasts sales to grow from $775,000 in year 1 to $3.4 million by year 3 as product offerings and customer base expand.
The document summarizes four concepts from social psychology - self-fulfilling prophecy, operant conditioning, observational learning, and fear-based appeals message. It provides examples from the author's personal experiences to illustrate how each concept applies in different situations, such as getting better grades from a teacher's encouragement, learning to cook from watching their mother, and being warned about the health risks of secondhand smoke.
This document provides instructions for a group project and individual assignment on examining similarities and differences between Eastern and Western civilizations through developing a play.
The group task involves selecting an event from a civilization to base a play on related to themes like sociology, engineering, or mythology. Students must research the event and perform their findings. Assessment criteria include understanding, content depth, and creativity.
The individual task involves creating a series of sketches and designing packaging to demonstrate understanding of chosen elements from the group play through a character journal. Assessment focuses on understanding, creativity in preparation and presentation, and packaging design. Deadlines are provided for screening the group play and submitting individual assignments.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
RDO Sdn Bhd is an architecture and interior design firm in Kuala Lumpur that has designed many corporate and commercial spaces. The article profiles Principal Interior Designer Ar. Chong Voon Wee, who has 25 years of experience. Two of Chong's notable projects are designing 50 branches for Alliance Bank over many years and the Austrian Embassy office in 2005. As an interior designer, Chong's roles include developing design concepts and overseeing projects. He faces challenges such as client delays but finds that maintaining open communication and professionalism are keys to success.
1. The document outlines the tasks and objectives for a group project to create 3D geometric artwork based on randomly assigned words, and an individual project to create a hanging mobile display for a Lego miniature.
2. For the group project, students will explore the assigned word, develop 2D drawings, and use materials like foam, cardboard, and wire to create 3D models representing the word.
3. For the individual project, students will apply what they learned to create an abstract hanging mobile display for their Lego miniature, presenting design proposals and references from their design process journal.
Urban planning involves designing cities and towns by considering land use and infrastructure. Urban planners work with local authorities to plan areas and address issues like sustainability, pollution, and zoning codes. In the pre-construction stage, planners meet with developers and authorities, research the site's economy, society and environment, survey the land, analyze the site and surroundings, assess proposals for needed changes, and present projects to officials for approval.
This document compares Hong Kong Disneyland and A Famosa theme parks. Hong Kong Disneyland opened in 2005 as Disney's fifth Magic Kingdom-style park. It cost $14.1 billion to build and has its own MTR station. A Famosa opened in 1992 in Malaysia and includes attractions like Water World and Animal World Safari. Both parks offer dining, shopping, character meet-and-greets, parades or shows, and exploring attractions both indoors and outdoors.
This video explores the impact of racism and prejudice on a friendship between an Indian boy and Chinese boy. As they start college, they are exposed to new people and social dynamics. Some students reject the Indian boy due to racial prejudices. Influenced by others' views, the Chinese boy stops associating with his longtime Indian friend, putting their friendship in jeopardy and demonstrating how racism can negatively affect relationships.
Urban planning is the process of designing and regulating the use of land in urban areas. Urban planners work with local authorities to plan new developments by conducting research, analyzing economic and environmental factors, and presenting development proposals and master plans to authorities for approval. As part of the pre-construction planning process, urban planners meet with stakeholders, study the site and surroundings, assess feasibility of projects, and identify needed changes before submitting applications to local authorities for review and approval.
This document is a business plan presentation for a proposed taxi service called RightCab Berhad. The plan outlines the business background such as the location of the headquarters in Petaling Jaya, Selangor. It analyzes the market potential and competitors. The marketing strategies proposed include fixed fares without GST, free WiFi and drinks, and an app for instant tracking and booking. The financial plan projects sales increasing from RM400k in 2015 to RM2 million in 2017 with corresponding increases in expenses and profits over the years.
This document provides prompts for students to imagine and illustrate the ideal living space for their superhero character, including unique underground, underwater, or floating hideouts. Students are asked to sketch a layout showing the different spaces in the home and how they connect, and to draw and describe their character's favorite space for hiding out and spending time, explaining what makes it unique.
The document is a report on a charity drive event organized by a group of students to raise funds for the SPCA Selangor animal welfare organization. The group sold fruit products like salads, juices and fresh fruits and earned a total net profit of RM1674, including around RM650 in donations. They faced challenges with limited customers due to semester breaks but overcame this by promoting their products outside campus. The group evaluated their performance and learned about practical business management skills through this project experience.
The group's final project for their Introduction to Business course was to run a charity drive event to raise funds for PAWS Animal Welfare Society by selling homemade fruit products. They sold fruit jellies and fresh fruit juices from December 1st-4th on campus. Their main competitors were a campus fruit juice stall and another group selling ice cream. Through promotional strategies on social media and pricing promotions on the last few days, they were able to raise over RM1,350 for the charity.
The group's final project for their Introduction to Business course was a charity drive event to raise funds for PAWS Animal Welfare Society. They sold homemade fruit jellies and juices. To prepare, the group collected RM1,350 in sponsorships. During the event, they sold products and promoted their cause on social media and posters. Through their efforts, they gained experience running a business and raised awareness for their charity.
The document summarizes a charity drive organized by students to raise funds for Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor (PPKKCKS), a home for disabled children. The group sold products like frozen yogurt, cakes, coffee, and Maggie mee across campus. They used various promotion and distribution strategies and received a sponsorship of RM2,300. A total of RM2,152 was raised for PPKKCKS through their efforts over the week-long drive.
This document outlines a group project run by five students to raise funds for Trinity Community Children's Home through a charity drive event on Taylor's University campus. They set up a temporary food and drink stall called Uncle Qayyum's, selling items like nachos, brownies, fruit tea and bottled tea.
The group analyzed the competition, developed marketing strategies including posters, menus and live music. They received RM1000 in sponsorship from their parents. Over five days, they aimed to raise a total of RM2500 through sales and donations to support the children's home. The report details their objectives, target market, products, pricing, promotion, sponsorship, and plans to evaluate the results of their fundraising efforts.
This document provides details for a charity drive event organized by students to raise funds for the Society for the Prevention of Cruelty to Animals (SPCA) Selangor. The students formed groups and planned to sell various food products such as seaweed popiah, sweet corn, bread pudding, and homemade cookies. They aimed to raise RM2500 through the sales and donations. Analysis was done on target markets and competitors. A variety of products were selected and packaging details were provided. The event was a success, raising a total of RM2504.86 which was donated to SPCA.
Our team ran a charity drive event on campus to raise funds for an animal welfare organization. We sold seaweed popiah, bread pudding, fruits, cookies, and sweet corn. To promote our event, we created an Instagram account and placed posters around campus. We received a sponsorship of RM1100 from a company and donations of RM200 from friends and family. Over the week-long event, we raised a total of RM2504.86 from sales, sponsorship and donations. We donated the entire amount to the Society for the Prevention of Cruelty to Animals.
This document provides details for a charity drive event organized by students to raise funds for the Society for the Prevention of Cruelty to Animals (SPCA) Selangor. The students formed groups and planned to sell various food products such as seaweed popiah, sweet corn, bread pudding, and homemade cookies. They aimed to raise RM2500 through the sales and donations. Analysis was done on target markets and competitors. A variety of products were selected and packaging details were provided. The event was a success, raising a total of RM2504.86 which was donated to SPCA.
The group's charity drive event aimed to raise funds for UNHCR by selling breakfast foods over 4 days. Their products included coffee, pancakes, bagels, and doughnuts. Through sponsors and a pancake sponsor, they managed their budget and costs. In total they raised RM1,100 from sponsors and sales. Their target market was students and staff at their university, and they analyzed competition. Packaging included bags and containers. Pricing started at RM2-5 but was modified to help reach daily fundraising targets of RM500. Their marketing message focused on helping refugees with profits. [END SUMMARY]
The document provides details about a charity drive event organized by 10 students called "The Breakfast Club" to raise funds for UNHCR. They sold breakfast foods like pancakes, bagels, doughnuts and coffee from a booth on campus over 4 days. Products were reasonably priced and packaging was convenient. Promotion was done on social media. They received some food and cash sponsorships totaling RM1,100 and managed customer orders and distribution efficiently. Their goal was to raise awareness for refugees and gain experience in business management while raising a minimum of RM500 per day through sales and donations.
FNBE 0315: Intro to Business - Charity Drive Week haeykceb
The group's charity drive event aimed to raise funds for UNHCR by selling breakfast foods over 4 days. Their products included coffee, pancakes, bagels, and doughnuts. Through sponsors and a pancake sponsor, they managed their budget and costs. In total they raised RM1,100 from sponsors and sales. Their target market was students and staff at their university, and they analyzed competition. Packaging included bags and containers. Pricing started at RM2-5 but was modified to help reach daily fundraising targets of RM500. Their marketing message focused on helping refugees with profits. [END SUMMARY]
This document is a report on a charity drive event organized by a group of 7 students for their Introduction to Business class. The group raised funds for Grace Community Services by selling homemade food and drinks at their booth on campus over 4 days. They sold items like waffles, herbal tea, and herbal eggs. While they did not meet their daily sales target of RM500, they managed to raise a total of RM2035.25 through sales and donations. The report includes details of their objectives, target market, competition analysis, products, pricing, promotion strategies, and evaluation of results.
Business charity drive report final versionSheng Zhe
This document is a report on a charity drive event organized by an intro to business class at Taylor's University. A group of 7 students ran a booth selling homemade food and drinks from January 26-29th to raise funds for Grace Community Services, a charity that helps the poor, homeless, disabled, orphans, and others. Products sold included herbal tea, waffles, and herbal eggs. The group analyzed competitors, packaging, pricing, and made adjustments over the 4 days. They were able to raise a total of RM2035.25 for the charity despite not meeting their daily sales targets.
This document is a report on a charity drive event organized by a group of 7 students for their Introduction to Business class. The group raised funds for Grace Community Services by selling homemade food and drinks at their booth on campus over 4 days. They sold items like waffles, herbal tea, and herbal eggs. While they did not meet their daily sales target of RM500, they managed to raise a total of RM2035.25 through sales and donations. The report includes details of their objectives, target market, competition analysis, products, pricing, promotion strategies, and evaluation of results.
This document is a report on a charity drive event organized by an intro to business class at Taylor's University. A group of 7 students ran a booth selling homemade food and drinks from January 26-29th to raise funds for Grace Community Services, a charity that helps the poor, homeless, disabled, orphans, and others. Products sold included herbal tea, waffles, and herbal eggs. The group analyzed competitors, packaging, pricing, and sales strategies. They managed to raise RM2035.25 for the charity despite not meeting their RM500 daily sales target.
This document is a report on a charity drive event organized by a group of students for their Introduction to Business class. The group raised funds for Grace Community Services, a non-profit organization helping the poor, disabled, orphans and others in need. The group sold homemade drinks and foods like herbal tea, waffles and herbal eggs from their booth on campus over 4 days. They analyzed their target market of university students and visitors, competitors, products and pricing to maximize sales. While they did not meet their daily sales goal due to low student numbers, they were able to raise a total of RM2035.25 for the charity through sales and donations.
This document is a report on a charity drive event organized by a group of students for their Introduction to Business class. The group raised funds for Grace Community Services, a non-profit organization helping the poor, disabled, orphans and others in need. The group sold homemade drinks and foods like herbal tea, waffles and herbal eggs from their booth on campus over 4 days. They analyzed their target market of university students and visitors, competitors, products and pricing to maximize sales. While they did not meet their daily sales goal due to semester break, they were still able to raise over RM2000 total for the charity through additional donations.
This document is a report on a charity drive event organized by a group of students for their Introduction to Business class. The group raised funds for Grace Community Services, a non-profit organization helping the poor, disabled, orphans and others in need. The group sold homemade drinks and foods like herbal tea, waffles and herbal eggs from their booth on campus over 4 days. They analyzed their target market of university students and visitors, competitors, products and pricing to maximize sales. While they did not meet their daily sales goal due to semester break, they were still able to raise over RM2000 total for the charity through additional donations.
Procurement, Salesman, Logistics
HARRIS
Coordinator
ONG JIE EN
Finance Leader, Salesman, Inventory Controller
CHONG HAO FOONG Marketing Leader, Salesman, Social Media
Manager
TEOH ZHE KHAI
Operations Leader, Salesman, Inventory
Controller
YEW WING KEE
Product Development Leader, Salesman,
Procurement Assistant
TEY CHENG FERN
Secretary, Salesman, Inventory Controller
LUKE @ CHUNG HOW
Salesman, Logistics Coordinator, Inventory
CYONG
Controller
The job scopes were divided based on their strengths and abilities
This document provides details about a group project to run a charity drive event selling food and beverages. The group comprised of 8 members who chose to support Rumah KIDS, a nonprofit home for orphans. They sold items like ice cream puffs, popsicles, ice cream, and corn to raise funds. Competition included other student groups selling foods like sausages, waffles, and fruits. The group's products were packaged attractively and sold at an affordable price point near the student center over 4 days to generate donations for the charity.
This document outlines the requirements and structure for a design process journal assignment worth 20% of a grade. It consists of 5 exercises: 1) Understanding a toy through exploration diagrams; 2) Transforming keywords into design elements; 3) Researching display boxes; 4) Compiling a portfolio in A4 format of the design process; and 5) Creating a magazine cover highlighting information about the toy character through hand-drawn diagrams, sketches, and annotations. The journal must be between 5-15 pages in A4 or A3 format using any paper type and template provided, showing the process of ideas, explorations, and research through visuals.
This document outlines a design project with two parts for students. Part 1 involves individually sketching design elements observed in nature and the built environment. Part 2 involves working in groups to create nine abstract artworks using daily items that demonstrate design principles. Students must submit sketches and an individual artwork, and present their group's nine artworks along with explanation boards. The project aims to help students recognize and apply design elements and principles through observation and creative works. Assessment will consider students' understanding of elements and principles, as well as the originality and quality of their submissions.
This document outlines a design project with two parts for students. Part 1 involves individually sketching design elements observed in nature and the built environment. Part 2 involves working in groups to create nine abstract artworks using daily items that demonstrate design principles. Students must submit sketches and an individual artwork for Part 1, and display their group's nine artworks along with presentation boards explaining the design principles for Part 2. The objectives are to learn design processes and components, and understand design principles, elements, and composition. Students will be assessed based on their demonstrated understanding of these concepts in their work.
This document contains Hazel Razon Crisostomo's summaries of concepts from her social psychology course, including Abraham Maslow's hierarchy of needs, self-verification theory, illusion of control, cognitive dissonance, and persuasive messages. Hazel provides personal examples for how each concept relates to her own experiences, such as overcoming financial difficulties after her father's death and pursuing his dream of overseas study. She emphasizes the importance of staying positive, dealing with life's challenges, and being an inspiration to her siblings.
This document contains Hazel Razon Crisostomo's summaries of concepts from her social psychology course, including Abraham Maslow's hierarchy of needs, self-verification theory, illusion of control, cognitive dissonance, and persuasive messages. Hazel provides personal examples for how each concept relates to her own experiences, such as overcoming financial difficulties after her father's death and pursuing his dream of overseas study.
The document is a report for a social psychology assignment consisting of 5 sections. It includes an introduction outlining the assignment requirements to produce a video and presentation applying 5 social psychology concepts. The document then describes the method used, including choosing concepts of stereotype, attitude formation, confirmation bias, social loafing, and ingratiation. It summarizes the video depicting a group project demonstrating these concepts. Finally, it discusses each concept in detail and provides a link to the video.
Jamie and Anne were forced to join Jack's group project despite Jack's sexism towards women. As sales promoters, Jamie and Anne were extrinsically motivated to sell more products to earn a high grade. Jamie struggled at first but learned promotion skills from observing other groups, demonstrating social learning. The group changed their persuasive marketing strategy with a sale to attract more buyers. After earning a B+, Jack realized through upward counterfactual thinking that working together with Jamie and Anne could have led to a higher grade.
This document summarizes 5 concepts from a group work video:
1. Stereotyping - Erica and Shze Hwa stereotyped Joel as smart based on hearsay, not experience.
2. Explicit attitudes - Erica and Shze Hwa agreed with Joel due to positive stereotypes, while Nigel disagreed due to negative attitudes.
3. Confirmation bias - Nigel sought to confirm his belief that Joel was not as good by catching Joel on his phone instead of working.
4. Social loafing - Joel felt Erica and Shze Hwa contributed less being absent than when present with the group.
5. Ingratiation - The group ingratiated the lecturer with food to
Bus30104 intro to biz assignment business plan jan 2015hazel_crisostomo
- Students will form groups of up to 4 members to develop a business plan and give a 10-minute presentation on their proposed business. They will analyze factors like the target market, marketing strategies, management structure, and 3-year financial projections.
- The project aims to help students understand different business types, and key aspects of human resources, marketing, production, and finance. Successful completion will demonstrate how internal/external factors affect operations and business goals/functions.
- Presentations will be assessed based on topics covered and each student's verbal presentation skills. Peer evaluations will also contribute to individual grades. Guidelines are provided on developing the business plan and presentation.
Business bus30104 intro to biz final project - jan 2015hazel_crisostomo
This document outlines the final project requirements for an Introduction to Business course. The project requires students to form groups of up to 4 members to run a charity drive event. Each group must decide on a product or service to sell for a week and donate all profits to a charity of their choice. Students must submit a charity drive report and supporting documents. The objectives are to give students practical business experience in areas like marketing, finance, and social responsibility. Successful completion will demonstrate understanding of business theories and ethics.
The document provides information about Project 2 on British history from the Tudor period (1485-1603). It includes:
1) An assignment brief asking students to research a timeline, adapt key elements into a story, and perform a 20-minute sketch.
2) A researched timeline on important events from the Tudor period and short biographies of the five Tudor monarchs.
3) Details on the social hierarchy during this time period, including the influential role of the church before Henry VIII made himself head of the church in England.
This document discusses several street art murals located in Penang, Malaysia and Kuala Lumpur, Malaysia. It provides background information on the artists behind two murals in Penang - "Pao Seller" and "Magic" - created by Lithuanian artist Ernest Zacharevic. It also discusses two murals in Kuala Lumpur created by Malaysian artists - "Merdekarya" and an untitled "Shadow of a Girl" mural. The document analyzes these murals through concepts related to communication, such as non-verbal communication, mass communication, and perception process. It examines the intended messages and meanings behind the murals.
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This document outlines an assignment for a course on Effective Public Communication. It provides instructions for an oral presentation where students will work in groups to analyze and present on three examples of mural paintings or steel artwork. The presentation should describe the artist's background, the artwork, and identify five communication concepts depicted. Students must submit a soft copy of their presentation materials and cover page with their names by the due date. The presentation will be assessed based on understanding the brief, content relevance, organization, use of references, and grammar. Suggested references and a cover page template are also provided.
Effective public communication updated course outlinehazel_crisostomo
This document provides information about the Effective Public Communication module offered at Taylor's University. The module is a 2-credit hour course taught over 18 weeks with the goal of developing students' interpersonal and group communication skills. Topics covered include communication concepts, perception, listening, group decision making, leadership and conflict. Students will learn to analyze interactions, handle conflicts, and respect cultural differences. The course involves weekly lectures, tutorials and self-study. Students will be assessed through participation, projects and a final exam.
Effective public communication blog-assignment 1-2Ehazel_crisostomo
This document outlines an assignment for a photo blog. Students must work in groups of four to create a blog with 25-30 photos from a location of their choice, focusing on food, culture, and architecture. Each photo requires 20-30 words of accompanying text and a caption. The blog aims to demonstrate principles of communication and analyzing interactions. It will be assessed based on understanding the brief, content and organization of ideas, use of references, and grammar. Students must submit their blog by November 3rd, following APA style for references and including a designed cover page with their names, IDs, module, and session.
This document provides instructions for a group and individual project assignment on family history and culture for a Culture and Civilization course. Students must work in groups of two to produce a timeline calendar with family tree, and an infographic board highlighting their family's culture and traditions. Individually, each student must create an A5 information graphic booklet on their family's culture. The final submission is due on March 5th, 2015 and must include the group timeline, infographic board, individual booklet, and an 8-minute video interview. Late submissions will result in point deductions.
The document summarizes information about two famous laksa shops in Malaysia: Penang Road Famous Laksa and Bangsar Lucky Garden Sarawak Laksa. It provides details about the location, operation hours, owners, and specialties of each laksa. Both laksas are similar but the Sarawak laksa is noted as having enhanced taste from the prawns. Challenges faced by Penang Laksa include being crowded with not enough seating, while recommendations are made to expand the shop and improve customer experience.
This document summarizes a report by a group of students on coffee shops. The group studied Laksa shops in Penang and Bangsar, Kuala Lumpur, interviewing Penang Road Famous Laksa and Bangsar Lucky Garden Sarawak Laksa. Both shops are very popular despite competition. The report describes the history and operations of the two laksa shops, and notes challenges they face with large customer numbers. Recommendations are made for Aunty Christina's Sarawak Laksa shop to expand its business.
The document provides a comparison of the 2014 films The Hunger Games: Mockingjay and The Maze Runner. It summarizes the main characters of each film - Thomas in The Maze Runner who is deposited in a community of boys trapped in a maze hunted by monsters, and Katniss Everdeen in The Hunger Games who volunteers for her sister in the Hunger Games fights. While The Maze Runner is set in a community trapped in a maze, The Hunger Games takes place in a post-apocalyptic North America where youths are selected to fight to the death. In conclusion, both films are effective science fiction movies that deliver predictable fighting and received positive audience feedback.
1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural Build Environments (FNBE)
INTRODUCTION TO BUSINESS [BUS30104]
LECTURER:
CHANG JAY HO
ASSIGNMENT:
Charity Drive Report
GROUP MEMBERS:
NAMES ROLES
SITI NUR FATAHIAH
0320595
- Project manager
- Public relations
- Advertising executive
- Saleswoman
ALIA NISA RAFLLY
0320774
- Accountant
- Treasurer
- Social media manager
- Saleswoman
HAZEL CRISOSTOMO
0320152
- Assistant accountant
- Marketing executive
- Saleswoman
LIM WEI HENG
0320148
- Sales executive
- Salesman
2. TABLE OF CONTENTS
TITTLE PAGE NO
EXECUTIVE SUMMARY 1
OBJECTIVE 2
TARGET MARKET 3
COMPETITION ANALYSIS 4-5
PRODUCT AND PACKAGING 6
PRICING 7
PROMOTION 8-10
SPONSOR 11
DISTRIBUTION 12-13
GREEN MEASURES 14
HUMAN RECOURCE PLANNING 15
EVELUATION OF RESULTS 16-17
APPENDIX 18-19
3. EXECUTIVE SUMMARY
In a group of for members, student who is taking Introduction to Business module were
required to hold a charity event for the final project. The main purpose of this project is
to raise funds for a charity organization.
This final project has open an opportunity for us to run a small business and gain new
experience of running a business for a week.
After various group meeting and consultation with Mr. Joe, our team decided to sell
fresh fruits and doughnuts. We decided to sell these because most of the students in
Taylor’s University would buy cut fruits and fruit juice as there are a fruit juice stall on
campus and it will always have customers. Based on our research, we found out that
mostly everyone likes fruits and fruits juice and we found out that Big Apple Doughnuts
were difficult to get around our campus that is why we decided to also sell doughnuts.
100% of our net profit were donated to a charity organization called “Children’s Wish
Society of Malaysia”. This organization helps granting wishes of children with life
threatening condition.
In a period of a week, our group had set up a booth in front of Student Life Centre in
Taylor’s University Lakeside Campus to sell our food and beverages.
A total amount of RM3070 was raised by our group for CWS.
OBJECTIVES
4. GRANT A WISH
Raise a minimum of RM 2500 and donate it to Grant a Wish
Selling minimum of 3-dozen donut and 3-dozen order of fresh fruit juice and cut fresh
fruits to achieve the target amount of RM 500 per day
Creating awareness of the public to stay fit and healthy by eating fresh fruits and juice.
Our team chose to support GRANT A WISH and donate the profit to them to grant the
wishes of children with life treating medical conditions to enrich the human experience
with love, hope, strength, and joy
Video Link: https://youtu.be/XAlS2ClkF2E
TARGET MARKET
5. 1. UNIVERSITY STUDENTS
Our main target market are university students as the charity drive is held in
Taylor’s University itself. They have been the main source of our charity income.
After we did our research, most of the students loves to buy fresh cut fruits and
fruit juice. Some of them were happy to see that we were selling doughnuts since
there is no Big Apple Doughnut near our campus. Despite the fact that most of
them does not generate their own income, they still have enough money to be
spent on buying our products.
2. FRIENDS AND RELATIVES
We have also targeted our friends and family, convincing them to help our
charity. These people would support our charity because we know them
personally.
COMPETITION ANALYSIS
6. Our competitors are the others groups in our class that were doing charity sales at the
same period of time (8-12 Jun 2015). The competitors were:
1. Vivian Group
This group was selling food and beverage, their booth was located on the opposite left of
our booth and was nearest booth to the Student Life Centre and administration office.
Advantages:
Their strategic location near the Student Life Centre and administration office allows
them to approach potential customers first. Their group would be able to have more
contact with the customer to persuade them and they tend to buy their products or at
least gt some donations. They also do sell cheap oranges juice which also effect our
business as we also sell fruits juice.
Weaknesses:
They donot have a variety of juices and products to be sold. As we have even more
variety of fruits juice and smoothie and they are even freshly made compare to their
orange juice.
As both our booth sell the same beverages, we decided to sell more variety of fruit juices
and even start tosell smoothie to attract more customers. And our booth were more
7. proactive in the strategy of attracting customers as we were located at the end near the
stairs and was the nearest to Lecture Theatres.
2. Caleb Group
This Group poses as a much stronger competitors and tread to our business toward our
team due to the fact that both of us were selling certain similar products (Cut fruits).
Their group also sold cut fruits. The fact that they were also sold fruits didn’t stop us
from proceeding with our fruits business.
Advantages:
People usually would buy fruits which were already ready and could be eaten on the spot
and they were willing to pay at a certain amount for it. As their booth were located in
front of the Student Life Centre. People either pass by to attend class in the morning or
pass by toward the commercial block for food. So there’s a high possibility they would
buy their fruits as they sold them in a much cheaper price compare to ours
Weaknesses:
They don’t have much variety of fruits compare to ours as we put them in cup with 3 to 4
types of fruits in it. And we also sell them in a larger portion compare to their group on a
relevant price which make our product easier to sell compare to their group.
And our location is also closer to the stair case and the nearer to the Lecture Theatre so
we are the first to contact with the customers to persuade compare to their booth which
is located in the middle.
And we also have our own freezer tokeep our fruits fresh and cold throughout the whole
day which make customer more attracted to buy our fruits cup compare to their product.
PRODUCTS AND PACKAGING
8. PRODUCTS
We were selling food and beverages for our charity drive. We sold various flavor of
doughnuts, fresh fruits, fruit juice, oreo pop and milkshakes.
PACKAGING
Video link: https://www.youtube.com/watch?v=XAlS2ClkF2E
PRICING
9. ITEM COST PRICE SELLING PRICE
MILKSHAKE RM6.20 x 50
= RM 310
RM10 per cup
RM10 x 50
= RM 500
DOUGHNUTS RM2.70 x 36
= RM 100
RM5 per doughtnut
RM5 x 36
= RM 180
FRUITS
(cut fruits, fruit juice,
fruits) RM441
RM5 per fruit cup
RM6 per fruit juice
RM8 per mix fruit juice
RM1 per fuit
OREO POP Sponsored
25 pops
RM2 pr pop
MARSHMALLOW POP Sponsored
15 pops
RM1 per pop
We have set the price to a resonable selling price so that it would not be too expensive
that people wont buy but also not too low that we would not make enough profit.
We have set the prices ranging from RM1-RM10 the highest. Customers would buy from
us because our price is much cheaper compared to other shops located in Taylor’s
University.
If we had any difficulties on selling our foods and beverages, we would lower the price to
that customer would buy it and even have a promotion like “buy 1 free 1”. If we were
selling faster then expected, we would just continues as usual and the price will not be
affected.
PROMOTION
10. 1. Social Network
Our Facebook page was created to show all the design student that were going to sell
donut and fresh fruits before the charity drive. Customer can make request for any
flavour of donut and they can even suggest for the mix fresh fruit juice. Post were done
on Instagram and Twitter to increase publicity.
We have also created an Instagram account because Instagram is one of the mostly used
application and almost everyone have an account and open it every day. Our customers
would see our post and know what we were selling and know that it is for charity.
11. 2. Poster
An A3 and A4 Poster was design using
Adobe Photoshop and printed. This allow
passer-buyer to have quick glance of
what we’re selling and the purpose of our
event. An additional poster with the
words “Donate to Grant a Wish “This
message attracted many people to
approach us especially those people who
have a big heart of helping charity.
12. 3. Face-to-Face Conversation
This was the effective way of promotion. It is applied when we approach potential
customers to explain further about our donut and fresh juice the reason why we are
selling slightly higher price than the normal price of Big Apple donut. Face-to-Face
Conversation works best when people sitting down they are not in a rush or just taking
break approaching to buy our product, this allow us to explain briefly our product
usually people will buy.
Video Link : https://youtu.be/XAlS2ClkF2E
SPONSOR
13. Two of our group members had given some sponsor in the form of product. Firstly, our
leader Siti Nur Fatahiah and her family had sponsored a total of 50 cups of milkshakes.
Second is our accountant, Alia Nisa had sponsored a total amount of 25 oreo pops and
15 marshmallow pops.
DISTRIBUTION
14. Tomake the fruits cup, we have to buy all the fruits at the nearest market around
Sunway area. As the fruits sell in the market is cheaper and fresher compare to the fruits
stall in the shopping mall. Our fruits cup were prepare first thing in the morning and
were cut into small pieces and were insert in the cup to make it convenience for the
buyers and also to keep them fresh as fruits easily get and need to be preserve carefully
to keep its’ freshness.
As for our big apple donuts, the first thing in the morning, we have to get our way to the
TescoBig Apple branches to get the freshly made donuts. And these variety of donuts
were placed in individually packaging to make it easier for the buyers during the charity
drive event.
15. And for the fruits juice and smoothie, we have to clean all the fruits and bring the fruits
and the juicer machine to the booth. As we made the beverage on the spot for the
customers as people like their drink to be freshly made and hygienic. We do sell this
beverage with different variety of fruits and vegetable toattract more people during the
charity drive day.
Besides that, we also do sell other product like Oreo pop and milkshake to increase our
profit income. As the Oreopop were made earlier before the business hours and for the
variety of milkshakes, we have to get it from the shop first thing in the morning before
we sold them.
Furthermore, we also do distribute our beverage around the campus to increase our sale
and also to achieve our target profit.
16. GREEN MEASURES
Our chosen products were not overall environmental friendly, as they were packaged
in plastic containers. Majority of the products were packaged individually, such as the
doughnuts and milkshakes. However, the containers were recyclable and reusable, thus
reducing any hazardous effects. Recycle bins were found nearby our booth, which
helped promote recycling after the customers consume our products. The containers
were also of decent quality, thus making it reusable for the customers. Any extra
packaging, such as plastic bags, were given upon request to reduce the usage of plastic.
Furthermore, our fruits as a whole were not needed for any packaging. Electricity usage
were needed, however, as we used it for a freezer (to keep the milkshakes and fruits
fresh) and a fruit juicer (for fruit juicing purposes). Fruit wastes, such as the orange and
banana peels, were thrown away separately tobe decomposed. Water were also used to
wash the fruits and juicing utensils. As paper were used to help promote our fundraiser
booth, they were also recycled after usage. Additionally, carbon footprints were reduced
by carpooling during the distribution stage.
17. HUMAN RECOURCE PLANNING
TEAM MEMBER JOB ROLES
Siti Md-Ezamudin - Project manager
- Public relations
- Advertising executive
- Saleswoman
Alia Nisa Raflly - Accountant
- Treasurer
- Social media manager
- Saleswoman
Hazel Crisostomo - Assistant accountant
- Marketing executive
- Saleswoman
Wade Lim Wei Heng - Sales executive
- Salesman
Due to each of everyone’s job roles and responsibility, we were able to cooperate
effectively as a team. Though each person has specific roles, we still helped each other in
different areas when help was needed.
ORGANIZATIONAL CHART
PROJECTLEADER
SITI MD-EZAMUDIN
MARKETING EXECUTIVE
HAZEL CRISOSTOMO
SALES EXECUTIVE
WADELIMWEI HENG
ACCOUNTANT
ALIA NISA RAFLLY
18. EVALUATION OF RESULT
In this charity drive, we have raised a total of RM3070 for the Children’s Wish
Society of Malaysia and have successfully exceeded our target of RM2500 net
profit.
We had a good financial record throughout the whole charity drive. Thus, there were no
issues on financial terms. The choice of selling fresh fruits is smart, more than half our
profit we make for each cup and juice. Many customer like to mix and order fresh fruit
juice as they experience variety of taste. As our sales were good, income is good but we
don’t have much time to sell as we only manage to sell for 4-days.
However there still place for improvement. Firstly we learn that we should start early
selling our product, we also found out student also like to order smoothly and variety of
mix fresh fruit juice we should add few more fruits and focus more of selling fruits as we
make more profit of selling fruits.
As a conclusion, our team learn a lot of selling and dealing with the customer and do
some marketing strategic to earn more profit, we also successful hit our target from our
profit and donation with the designated amount of time.
35%
15%
50%
Pie Chart
SALES
SPONSORSHIP
DONATION
19. PROFIT AND LOSS REPORT
Statement of Income for Team Grant A wish For Business Charity
Drive 2015
Revenue
Sales $1,841
Less: Cost of GoodsSold $631
Gross Profit $1,210
Add: Other Revenues $2,425
Adjusted GrossProfit $3,635
Less: Operating Expenses
Typhoid Shot $248
Transportation $105
Packaging $91
Utilities $11
FruitsFirst Day $110
TotalOperating Expenses $565
Net Profit $3,070
20. REFLECTION VIDEO
SITI - https://www.dropbox.com/sc/2dkwxmuz9e9htpt/AABPcgr77cpZZtn7-
nXg4V2Va?oref=e&n=351993818
ALIA – https://www.youtube.com/watch?v=3EBzC52tsH0
HAZEL – https://www.youtube.com/watch?v=z9pA5x2r784
WADE - https://youtu.be/wXPHtK2r5fA