Jump Start Health will be a mobile health food service that provides healthy smoothies and products. It will target young, health-conscious consumers in urban areas through marketing on its website and social media. One potential foreign market is Korea due to cultural similarities. The target market is females aged 16-30 who value convenience, quality, and price. Strengths include filling a niche with few competitors, while weaknesses are longer preparation times. Opportunities are potential growth as the area develops, while threats include lack of brand recognition. The market position will focus on quality, healthy products with good customer service at reasonable prices.
The Pastel color series presented by Vir LaminateVir Laminate
With our innovative bent in all aspects of our business, Vir Laminate offers a new series of pastel colors in the laminates industry. The collection includes the prevailing trends in contemporary designs of the highest quality. Make an environment of inventive nuances out of a landscape of elegant hues.
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The Pastel color series presented by Vir LaminateVir Laminate
With our innovative bent in all aspects of our business, Vir Laminate offers a new series of pastel colors in the laminates industry. The collection includes the prevailing trends in contemporary designs of the highest quality. Make an environment of inventive nuances out of a landscape of elegant hues.
To know more, visit here: https://virlaminate.com/
In Bear and Breakfast, the player takes control of Hank, a bear who inherits a run-down bed and breakfast that he must repair and operate in order to serve human customers. The game's goal is to maximize guest satisfaction by constructing and decorating various rooms and facilities.
Bear and Breakfast is the debut game of Bucharest-based studio Gummy Cat. The game was released on 28 July 2022 for PC while the Switch version was released on 15 September 2022. The game was praised for its art style, music, humor and cozy atmosphere, but also received criticism aimed at some of its gameplay mechanics.
Take a look at the pitch deck that helped Gummy Cat land a publishing deal with Armor Games.
Beacon Pines, a new game title from independent publisher Fellow Traveller and developer Hiding Spot Games, was launched on Xbox One, Xbox Game Pass, and PC in September 2022. The 'cute and creepy' game plays as a third-person adventure, set within a storybook.
This deck does not include the roadmap and budget slides, which would normally be placed in between Marketing Stats and Additional Publishing Support.
Read more at bestpitchdeck.com/beacon-pines
Li Jin - Creator Economy Course - Workshop 5 - The Investor PerspectiveLi Jin
To build an attractive business that scales, founders need to understand how investors think and evaluate business opportunities. In this workshop, you'll learn how investors focused on creators think about the future of work. What leading indicators do they look for at early-stage? What metrics do they care about?
Li Jin - Creator Economy Course - Workshop 1 - Overview of Creator EconomyLi Jin
An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.
In reaction to an increasingly unpredictable everyday, a need for intensity and value reveals a palette of emotions that transcends Beauty and augments its holistic scope.
Manual Instruction for LEPIN 05004 Poe’s X-Wing Fighter – Compatible with LEG...Wiki Brick
Manual Instruction for LEPIN 05004 Poe’s X-Wing Fighter – Compatible with LEGO 75102 | LEPIN Star Wars
-------------
Manual Instruction for LEPIN 05004 Poe’s X-Wing Fighter – Compatible with LEGO 75102 of the same name. The set consists of 736 pieces and is designed for 8-14 years old.
✅ SET DETAILS
• 736 pieces
• Ages 8+
•Mini figures include complete crew of Resistance X-Wing Fighter, a pilot, a ground staff and Poe Dameron with extra BB8 Astromech Droid.
•Ground ladder and weapon loader included.
•The starfighter is equipped with 2 spring-loaded missiles on each side with movable wings, open up hatch to sit pilot and retractable landing gear.
•Perfect universal set to match up with any other StarWar sets to re-built different scenes.
✅ DISCLAIMER: Bricks You May Want does not condone buying clone brands or copying original products in any way or form.
------------------
✅ SUBSCRIBE & Follow us for more!
• Website: http://Wiki-brick.com
• Twitter: https://twitter.com/wikibrick
• Tumblr: https://www.tumblr.com/blog/wikibrick
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بحث يناقش القراصنة أو الهاكرز من حيث التعريف والتاريخ والنشأة والأقسام . ثم يعرض ابرز المخترقين الأفراد على مر التاريخ وأبرز الهاكرز المجموعات أيضاً . عرض بوربوينت عن الهكر والإختراق ونشأته
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
IHP 510 Module Two Short Paper Guidelines and Rubric Align.docxsheronlewthwaite
IHP 510 Module Two Short Paper Guidelines and Rubric
Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts
Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you
will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do
with your organization in the final project.
Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module
resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:
University hospital
Hospital/healthcare system
Not-for-profit community hospital
Ambulatory surgery center
Skilled nursing facility
In a 1- to 2-page paper, address the following critical elements:
Challenges: Discuss any challenges you encountered finding these organizations' mission/vision/values statements. Further, discuss any surprising or
unexpected things you found.
Commonality: What do the organization's’ statements have in common? How do they differ?
Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as
you prepare for Final Project Milestone One.
Rubric
Guidelines for Submission: The short paper should follow these formatting guidelines: 1 to 2 pages in length, double spaced, 12-point Times New Roman font,
one-inch margins, and citations in APA style.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Challenges Meets “Proficient” criteria and
demonstrates sophisticated
understanding of a healthcare
organization’s mission, vision,
and values
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, including any
surprising or unexpected
findings
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, but does not
sufficiently discuss any
surprising or unexpected
findings, or response has gaps
in detail
Does not discuss challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations
30
Commonality
Meets “Proficient” criteria and
demonstrates keen insight into
the comparison of
mission/vision/value
statements
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common
and how they differ
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common ...
In Bear and Breakfast, the player takes control of Hank, a bear who inherits a run-down bed and breakfast that he must repair and operate in order to serve human customers. The game's goal is to maximize guest satisfaction by constructing and decorating various rooms and facilities.
Bear and Breakfast is the debut game of Bucharest-based studio Gummy Cat. The game was released on 28 July 2022 for PC while the Switch version was released on 15 September 2022. The game was praised for its art style, music, humor and cozy atmosphere, but also received criticism aimed at some of its gameplay mechanics.
Take a look at the pitch deck that helped Gummy Cat land a publishing deal with Armor Games.
Beacon Pines, a new game title from independent publisher Fellow Traveller and developer Hiding Spot Games, was launched on Xbox One, Xbox Game Pass, and PC in September 2022. The 'cute and creepy' game plays as a third-person adventure, set within a storybook.
This deck does not include the roadmap and budget slides, which would normally be placed in between Marketing Stats and Additional Publishing Support.
Read more at bestpitchdeck.com/beacon-pines
Li Jin - Creator Economy Course - Workshop 5 - The Investor PerspectiveLi Jin
To build an attractive business that scales, founders need to understand how investors think and evaluate business opportunities. In this workshop, you'll learn how investors focused on creators think about the future of work. What leading indicators do they look for at early-stage? What metrics do they care about?
Li Jin - Creator Economy Course - Workshop 1 - Overview of Creator EconomyLi Jin
An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.
In reaction to an increasingly unpredictable everyday, a need for intensity and value reveals a palette of emotions that transcends Beauty and augments its holistic scope.
Manual Instruction for LEPIN 05004 Poe’s X-Wing Fighter – Compatible with LEG...Wiki Brick
Manual Instruction for LEPIN 05004 Poe’s X-Wing Fighter – Compatible with LEGO 75102 | LEPIN Star Wars
-------------
Manual Instruction for LEPIN 05004 Poe’s X-Wing Fighter – Compatible with LEGO 75102 of the same name. The set consists of 736 pieces and is designed for 8-14 years old.
✅ SET DETAILS
• 736 pieces
• Ages 8+
•Mini figures include complete crew of Resistance X-Wing Fighter, a pilot, a ground staff and Poe Dameron with extra BB8 Astromech Droid.
•Ground ladder and weapon loader included.
•The starfighter is equipped with 2 spring-loaded missiles on each side with movable wings, open up hatch to sit pilot and retractable landing gear.
•Perfect universal set to match up with any other StarWar sets to re-built different scenes.
✅ DISCLAIMER: Bricks You May Want does not condone buying clone brands or copying original products in any way or form.
------------------
✅ SUBSCRIBE & Follow us for more!
• Website: http://Wiki-brick.com
• Twitter: https://twitter.com/wikibrick
• Tumblr: https://www.tumblr.com/blog/wikibrick
• Pinterest: https://www.pinterest.com/wikibrick/
بحث يناقش القراصنة أو الهاكرز من حيث التعريف والتاريخ والنشأة والأقسام . ثم يعرض ابرز المخترقين الأفراد على مر التاريخ وأبرز الهاكرز المجموعات أيضاً . عرض بوربوينت عن الهكر والإختراق ونشأته
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
IHP 510 Module Two Short Paper Guidelines and Rubric Align.docxsheronlewthwaite
IHP 510 Module Two Short Paper Guidelines and Rubric
Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts
Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you
will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do
with your organization in the final project.
Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module
resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:
University hospital
Hospital/healthcare system
Not-for-profit community hospital
Ambulatory surgery center
Skilled nursing facility
In a 1- to 2-page paper, address the following critical elements:
Challenges: Discuss any challenges you encountered finding these organizations' mission/vision/values statements. Further, discuss any surprising or
unexpected things you found.
Commonality: What do the organization's’ statements have in common? How do they differ?
Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as
you prepare for Final Project Milestone One.
Rubric
Guidelines for Submission: The short paper should follow these formatting guidelines: 1 to 2 pages in length, double spaced, 12-point Times New Roman font,
one-inch margins, and citations in APA style.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Challenges Meets “Proficient” criteria and
demonstrates sophisticated
understanding of a healthcare
organization’s mission, vision,
and values
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, including any
surprising or unexpected
findings
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, but does not
sufficiently discuss any
surprising or unexpected
findings, or response has gaps
in detail
Does not discuss challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations
30
Commonality
Meets “Proficient” criteria and
demonstrates keen insight into
the comparison of
mission/vision/value
statements
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common
and how they differ
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common ...
0
Congestive Heart Failure
Rogert Castro
South University Online
Evidence Table Worksheet
I. PICOT Question:
Does an effective discharge plan (I) compared to routine care (C) influence Readmission rates (O) in patients, 65 years and older, who have been discharged after hospitalization with Congestive heart failure (P) over 30 days after discharge (T)?
Plus
1. Will you have a comparison group, or will subjects be their own controls? Yes, there will be a comparison group. The study population will have personalized post-discharge outpatient follow-up appointments, while the control group will not have the usual care.
2. Is a ‘time’ appropriate with your question—why or why not?
The allocated time is suitable for the study and will provide more time to follow up for patients after discharge.
0
II. Evidence Synthesis
Database: PubMed
(Parrinello et al., 2011)
(Ryan et al., 2013)
(Shao et al., 2013)
(Lee et al., 2016)
(Sharma et al., 2010)
Synthesis
(p) Population
Comprised of 22 discharged CHF patients
398 patients from heart failure discharge
The intervention group had 47 heart failure patients actively attending cardiac clinics.
11,985 eligible adults hospitalized for HF
62 746 COPD patients years old.
All the studies comprised of a study population that was either hospitalized for HF or heart related conditions such as COPD.
(i) Intervention
Early and personalized congestion guided ambulatory program.
7-day follow-up visits.
Self-management initiatives centered on the self-efficacy construct, in elderly patients with heart failure.
The timing and type of post-discharge follow-up
An early follow-up visit with the patient’s pulmonologist or primary care physician.
From the studies, there are several intervention methods and approaches that have been studied by scientists capable of decreasing readmissions
(c) Comparison
(c) Comparison 21 subjects for the control group
No control group
The Control group had 46 patients that received the usual care
7,935 eligible controls.
Usual care and no follow-up
These are primary studies, and it is proper for them to have controls as part of the research design to lower the effects of variables.
(o) Outcome.
Improved clinical compensation, enhanced quality of life, and a decrease in readmissions
A reduction in 30- day readmission rate.
Significantly improved confidence for salt and fluid control, self-management behavior, and reduction in heart failure-related symptoms.
Risks of readmission within 30 days after discharge.
A reduction in readmissions and emergency department visits.
Majority of the intervention measures taken significantly reduce readmission cases and risks for readmission.
(t) time
Six months of follow up visits.
30 days follow up visits.
12 weeks follow up visits.
30 days
30 days
Each study had a proper time frame that allowed the studies to be completed and answer the clinical question
III. Evaluation Table
Citation
Design
Sample ...
Students Name:
Lecturers Name:
Unit Title:
Submission Date:
1. What challenges do graying populations create for companies?
Since there are more people retiring, there will be fewer working people in the labor market. Companies will find it hard to source for workers in a labor market that comprises of the elderly. (David E. 2011).
Since elderly people are regarded as less productive, the quality of the work force will be reduced. Companies that hire a graying population will have its production output slowed down by this demography thus making the company less competitive. (David E. 2011).
Pension companies will be burdened while trying to pay for pension funds for this huge demography. (David E. 2011).
Since there will be a change in taste and preference, spending habits as well as lifestyle, spending on some products will decrease as more people enter this age bracket (David E. 2011). For example;
· A change in taste and preference in the case whereby the aging want to eat much healthier foods will have an effect on the food industry.
· A change in lifestyle will have some products such as sugary and high fat foods reduced thus affecting the companies which produce them.
· A change in spending habits will see the demand for some products abandoned since individuals in this demography will want to save more because they will be no longer working.
2. What opportunities do graying populations create for firms?
There will be a demand for Private Nursing homes and hospitals. (Liping Hou 2011).
There will be demand for Cancer treating drugs as well as life prolonging drugs for Pharmaceutical companies. (Cassindy 2011).
There will be a higher demand for products such as healthier foods as well as high demand for products offered by recreational facilities. (Liping Hou 2011).
3. How will demographic changes affect the competitiveness of countries in the international marketplace?
Since elderly people are regarded as less productive, the quality of the Chinese work force will be reduced. Since the economy will have more aging people, the country’s output as well as competitiveness will be reduced as compared to economies with a much younger population. (David E. 2011).
The increasing aging population might cause investment capital to flow from a country whose population in comparatively older to the one whose population is comparatively younger and consequently whose rewarding rate of the capital will be high. (Liping Hou 2011).
4. What has been the impact of the one-child policy on China’s economic fortunes?
Positive impacts
The individual savings rate has increased since the one-child policy was introduced which gives many Chinese more money with which they can save as well as invest. (Marcus Roberts 2011).
Since the saving rate has increased, money can be spent on other necessities for the family which spurs economic growth. (Marcus Roberts 2011).
Poverty rates have reduced due to increased saving and investment rates. (Marcus Roberts 2.
Running head ASSIGNMENT 21ASSIGNMENT 22.docxhealdkathaleen
Running head: ASSIGNMENT 2 1
ASSIGNMENT 2 2
Assignment 2
Part B: Marketing Plan
Daniel Hernandez
MKT 500 Marketing Management
Strayer University
Dr. Alex Onukwugha
November 12, 2019
This paper will cover Part 2 of the marketing plan for Heartland Comfort Care (HCC). An explanation on the professor’s feedback, the strategic branding methods for marketing, and an analysis of the primary and secondary target markets will be covered. The paper will also explain the position statement, give a perceptual map and an explanation of consumer’s behavior for the desired target market. The company’s mission statement will be the impelling force that drives the market plan. “To deliver the best care every day for every patient with the commitment of compassionate, holistic healing from healthcare professionals that are dedicated to providing high-quality, affordable healthcare. To deliver patient-centered services that give hope to all patients and the understanding that wellness is healing”.
The introduction of the company’s and the mission statement were suitable as well as the direction where the company will be heading in the future. The description of the services were also adequate but I need to provide a more thorough approach on how I intend to implement them relative to marketing. Some of the focus areas that I received guidance to make changes on are, the rationale for some of the choices and a more thorough explanation of the competition and my plans to stay ahead and be profitable. Another recommendation was to perfect the SWOT analysis with realistic rationales to each of the elements along with a sound foundation (Keller, Dekimpe, & Geyskens, 2016). The suggested feedback is presented in the body of the paper to improve the marketing plan for HCC.
Branding
HCC strategic branding plan will include the health and recuperation or improvement to prior health states of our clients. The mission statement focuses on health and functionality improvement in getting the client to a better state of health before the insult. With our dedicated team our clients’ benefits from advanced research and implementation of new modalities that are proven to work supported by evidence based practice. Branding strategies is the plan of action utilized by companies to set them apart from the competition. It is a long-term design that companies use in order for clients to recognize their product with the anticipation of the services and the products that they offer (Hussain, 2019). For instance, companies such as Chick Fill A, Coca Cola, Popeye’s have brands and logo that consumers can expect the same products all the time, from the staff uniform, customer service, menu, and taste of products. This fulfils the three components of branding emotional effect, consistency, and purpose (Business Insider, 2018). HCC is providing a pathway for clients to have the ability to function after health setbacks. The care team at HCC is confident in thei ...
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...Eric Brody
This semi-annual report highlights ten consumer trends which we believe will have a lasting impact on how consumers will be interacting with brands. While all brand marketers will benefit from this report, it has a particular slant towards healthcare marketers and health and wellness marketers.
Content tips for health and wellness brandsEmily Hubbell
The health and wellness industry is booming—and so is content marketing. Discover the latest developments in the health and wellness industry, key content challenges for health and wellness brands, and quick steps for mapping your customer's journey. Created by Em Writes, a content agency specializing in custom content and strategy for health, wellness and tech trailblazers. Learn more at em-writes.com.
2 015
A N N U A L
R E P O R T
This year at Johnson & Johnson, we are proud
to celebrate 130 years of helping people
everywhere live longer, healthier and happier
lives. As I reflect on our heritage and consider
our future, I am optimistic and confident in the
long-term potential for our business.
We manage our business using a strategic
framework that begins with Our Credo. Written
over 70 years ago, it unites and inspires the
employees of Johnson & Johnson. It reminds
us that our first responsibility is to the patients,
customers and health care professionals who
use our products, and it compels us to deliver
on our responsibilities to our employees,
communities and shareholders.
Our strategic framework positions us well
to continue our leadership in the markets in
which we compete through a set of strategic
principles: we are broadly based in human
health care, our focus is on managing for the
long term, we operate under a decentralized
management approach, and we do all
this aligned with our values. Our Board of
Directors engages in a formal review of
our strategic plans, and provides regular
guidance to ensure our strategy will continue
creating better outcomes for the patients
and customers we serve, while also creating
long-term value for our shareholders.
OUR STRATEGIES ARE BASED ON
OUR BROAD AND DEEP KNOWLEDGE
OF THE HEALTH CARE LANDSCAPE
IN WHICH WE OPERATE.
For 130 years, our company has been
driving breakthrough innovation in health
care – from revolutionizing wound care in
the 1880s to developing cures, vaccines
and treatments for some of today’s most
pressing diseases in the world. We are acutely
aware of the need to evaluate our business
against the changing health care environment
and to challenge ourselves based on the
results we deliver. Consider some of the
changes we are facing in the future global
health care market:
WRITTEN OVER
70 YEARS AGO,
OUR CREDO
UNITES &
INSPIRES THE
EMPLOYEES
OF JOHNSON
& JOHNSON.
MARCH 2016
TO OUR
SHAREHOLDERS
ALEX GORSKY
Chairman, Board of Directors
and Chief Executive Officer
aging rapidly – and we know the elderly
consume about seven times the health
care resources as younger people.
developing nations – and we know that
those developing economies cannot grow
fast enough to meet the demand of nearly
two billion people who want and deserve
greater access to quality health care.
involved in their own health care decisions
– and we know we must deliver a holistic
approach to meet their needs and
expectations; integrating wellness solutions,
innovative new medicines and advanced
technologies.
At Johnson & Johnson, we believe the
most important contribution we can make
to the dynamic challenges we are facing is
innovation – innovation in products, services,
solutions and in everything we do. As I think
back on how far we’ve come, the ...
If you want to start this year, but it is uncertain what kind of business will start, then there are some ideas in the new financial and credit survey guidelines - ensuring that you are not alone. According to US Small Business status until 2018, the main reason people start their own business.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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1. Assignment 1: Company Introduction,
Market Segmentation, and Product
Positioning
10/26/2012
William Creamer
Mario Shannon
MKT500
2. A. Write about your company.
Write a detailed company background. Address the following items at a minimum for full credit:
Create a strategic mission statement.
Jump Start Health will be a mobile service unit and will not have a one central location.
Upon request or approval, Jump Start Health will serve as a vendor to such places as businesses,
church events, food drives, campus approved events, etc. Customers can find or follow us on our
commercial website: www.Jumpstarthealth.com or on Twitter and Facebook. Jump Start Health
is here to identify and develop useful products and/or services that are capable of providing for
consumer needs, sustaining economic stability, and consistently maintaining value in excess of
opportunity costs. Jump Start Health will meet the highest standards of excellence with superb
service and product offerings in a friendly, sparkling, and soothing atmosphere. The mission
statement centers us and serves as an ever-present reminder for all of us on why our institution
exists. This statement represents our interwoven tripartite mission of excellence in patient care,
research and education. Our mission is fundamental to our overall plan because it serves as the
guide post by which strategic decisions will be made. (Iacobucci, D. (2012).
Our vision sets a target for our organization and represents our 5 year long-term goal. The five-
year strategies contained in our strategic plan begin to address the gaps between where we are
today and what we aspire to become. The strategies will move us closer to achieving our vision
and are attached to metrics that we will review regularly to ensure that we are on course.
Determine and decide upon at least one (1) foreign market for the product and
service. Provide your rationale for this market.
3. One foreign market is Korea that we can venture to we respect the cultural distinctions and
national interests of all countries in which we are trying to operate. We strive to achieve positive
recognition for our company within the community. Merck attaches particular importance to
its responsibility for safety. We have an obligation to respect the environment.
B. Write about your marketing plan.
Discuss the potential audiences for a marketing plan and the needs of those potential
audiences.
We, the management and employees, are striving for entrepreneurial success we know it
starts with people. Our goal is to operate a worldwide business that produces meaningful
benefits for consumers, our market partners and our community. Through efficient research and
development, production and marketing of health food industry, we want to extend opportunities
to our customers. To achieve this, we focus our endeavors on business areas where we can
achieve a competitive advantage through the excellent quality of our products, systems and
services. Our objective is to establish permanent business relationships and not merely short term
success. On the basis of these principles, we operate as an independent and profit oriented
enterprise. We expect a high level of performance from each other, and reward this accordingly.
We wish to secure an acceptable return on capital for our investors. We will deal honestly and
constructively with one another. We regard open communication, both internal and external, as a
fundamental prerequisite for reaching an understanding of our common goals and for giving
meaning to what we do. We shall not be constrained by borders between business areas or
countries. All employees, male or female, have equal opportunities to develop their careers.
All of us make a personal contribution to the company‘s entrepreneurial success through our
mutual initiative, creativity and sense of responsibility. (Iacobucci, D. (2012).
4. Identify the marketing segment for the product and provide a rationale for this segment.
In order to correctly identify where Jump Start Health will be most successful in the New
Hidden Valley, an analysis of its target market must be conducted. The demographic profile of
potential consumers as well as the psychographic trends and behavioral characteristics have been
delved into so that the type of consumer can be better identified. There are some basic factors
that must be understood for the target audience. These include the ability for the consumer to
have easy access to the product, the ability of the product to be distinguished because consumers
are not inundated with similar products, and the willingness of the consumer to pay the price for
the product to create a reasonable profit margin for Jump Start Health. These factors are among
the many that will distinguish Jump Start Health market from other companies as well as
determining where the site should be located and who marketing efforts should be aimed. The
psychographic trends help to understand the consumers better and to find out their attitudes,
beliefs and emotions towards Jump Start Health. Target consumers are health- conscious. They
are concerned with the condition of their bodies, through exercising regularly, eating right, and
advancing their knowledge by furthering their education. They are young, intelligent, single and
trendy. They live fast lives and rely on Health food restaurants to provide meals on the go, but
refuse to sacrifice their health for the convenience. They share common interests in music,
outdoor activities, exercises such as Pilates and yoga, and the current fashion trends. The
behavioral characteristics help me identify the factors that target consumers value the most.
Some factors that are viewed as important include the price, quality, and convenience in the
location. These are important because the consumer is looking for quality food with health
benefits, but is at the same time still concerned with location and price. Consumers will make
purchase decisions based on convenience but will want to make sure the food that they are
getting on the go is not going to slow them down later. Purchases will most likely become habits
5. that are grown from their routine, and will be made anywhere from two to three times a week.
(Iacobucci, D. (2012).
Discuss the target market and provide a rationale for this target market.
The demographic profile of Jump Start Health will help to determine characteristics of
who its potential consumers are. The consumers of Jump Start Health are predominantly female.
The age is ranged from 16 to 30. The ethnicity is mostly White/ Caucasian. The income level
ranges from middle class to upper class. The geographic location is in urban areas. The marital
status is mostly single. The education level ranges from high school degree to Bachelor’s degree.
After doing research for the target area it was found that the total population of the NHV, mainly
the Hintonburg, Timburg, and Bradford area, is around 72,806. Of the population around 34,873
are females which is 48% of the population, 63,167 are White/Caucasian which is 87% of the
population, and 42,220 are between the ages of 15-34 which is 58% of the population. These
statistics show that Jump Start Health has a large enough target market to be successful in this
target area if Jump Start Health is able to draw enough of a percentage of this market as its
customer base. There is high growth potential of the target market because the image of Jump
Start Health and the products they offer are popular within a younger demographic because it is
new and trendy. Once the edge lightens and the products become more main-stream, the market
will widen and will grow to include more consumers. The current target market is narrow and
focused on a certain segment of the population, but will later grow to include people with
different demographics, as well as those with different psychographic attitudes, beliefs and
emotions and varied behavioral characteristics. The objectives for this business plan are specific
goals which are achievable by Jump Startin the first three years of operation. Achieve more than
6. $288,000 in sales during the first three year of operations. Provide an alternative health choice
product to consumers at a 60% lower cost than competitors. Iacobucci, D. (2012).
Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the
company.
Jump Start Health strength’s is that in the New Hidden Valley there are not many other
companies that offer the similar products and specialize in health smoothies. This fact sets this
apart from other businesses in the area. Jump Start Health has a reputation for offering healthy
food, which is very different in compared to some of its competitors in the casual restaurant
segment. This franchise has also won awards based on its performance as a food truck retailer.
One of the weaknesses are that it takes more time to prepare and deliver food than traditional
food truck retailers and some people are not willing to take the time to buy the food if they have
to wait. Convenience is very important to customers and if they have to get out of their vehicle
and go inside to order and pick up food, this may deter their decision to pick Jump Start Health
over competitors. Another weakness is that its price is a bit more expensive than its competitors
in the fast food business. Opportunities of Jump Start Health are that it has the potential to grab
a huge market because of the fact that it is so unique and really there is nothing like it in the New
Hidden Valley. This opens up an opportunity for them to draw customers from a larger
demographic area. The fact that Jump Start Health strives to provide healthy sandwiches and
smoothies with the highest quality gives the franchise a great opportunity to capture the health
conscious consumers before another competitor can come in. The New Hidden Valley is still a
developing area but as it grows so does our potential to increase our customer base and bring in
more business. Every company must look at the external factors involved that may hinder the
further prosperity of their company. Some possible obstacles that Jump Start Health may
7. encounter would be the competition already in place that the consumers are used to. Another
major threat is that there is no brand name recognition of this business by consumers in the New
Hidden Valley. This is a serious problem because if consumers are not aware of the reputation
and do not recognize the franchise name then they may not feel comfortable trying something
new. It is obvious that Jump Start Health menu does not just cover the basic smoothie’s that are
healthy no added preservative but also offers many different delicious items that you can eat.
Create the market position for your product and service. Explain your rationale.
One main way that Jump Start Health hopes to attract customers is to use the advantage
of being a free standing building with visibility from the road. The team also looked at putting an
ad out in the Hintonburg News-Messenger which has a circulation of 4,273 and will cost Jump
Start Health $500 for 23 newsletters. Jump Start Health will send out these newsletters three
weeks prior to the grand opening. After the company has allowed its target market to
acknowledge the franchise, Jump Start Health will then have a newsletter placed three times
throughout the month, attached with coupons and specials during that time frame. Being close to
a mall, managers can send an employee around to pass out flyers there at a wage of $7.00 an
hour and $199 for 5,000 color flyers from Hyde-Flyers Inc. Through this the franchise will
further its advertising within the mall area for those possibly From out of town or not familiar
with the site location. Another strategy is to have a frequent customer card where you can earn
free smoothies and sandwiches after purchasing a certain amount. The total cost for these
customer cards is based upon the price of the card and is pending on how many customers sign
up and use their frequent customer cards. Jump Start Health will also offer a daily smoothie
special, in which they will take half off that particular smoothie that is designated to that
particular day. With these promotions Jump Start Health will attempt to sway customers to the
8. location through either frequent visits or specific days in which they can enjoy their discounted
smoothies. To ensure that the customers are happy the company will have comment cards out as
well as a phone number on the receipt that they can call if they are not 100% satisfied. I want my
customers to come back, therefore if there are specific changes that have been noticed through
the customers, it needs to know about them and at best change them to the best of the company’s
ability. As part of the marketing strategy it will make sure to advertise that it is a healthy, good,
high quality alternative to fast food and will strive to make every customer feel like they are its
most valuable customer, as opposed to the competition which primarily provides unhealthy food
with little customer service. Jump Start Health largely promotes a variety of healthy products for
the customers to select from. Along with health being a factor in the company’s presentation the
product will be presented in a quick and prestigious fashion. The company will propose tests for
its employees to produce a well established product at the fastest time. This will help with the
promptness of the product as well as the quality. This test will be held every three months in
order to maintain the efficiency of the employees. Iacobucci, D. (2012).