The document provides information about a proposed mango juice production company called Relax Mango Juice Industry Ltd. It outlines the company's objectives, which include producing healthy products and improving customer satisfaction. It also discusses the production process, marketing strategy, financial projections, and organizational structure. The company plans to obtain loans, purchase necessary equipment, and begin operations in late 2014 with a goal of achieving a 25% market share within 5 years.

1. Welcome to
our
presentation

3. NAME OF THE PROJECT
Relax mango juice industry ltd.
Factory:
Opposite side of Patiya Salt Industrial Area, Chittagong,
Bangladesh.
Head office:
Agrabad, Chittagong.
E-mail: Relax_Baj@yahoo.com
Website: www.Relaxjuice.biz
PROBABLE STARTING & ENDING DATE:
1st December, 2014 to 10th June, 2015

4. EXECUTIVE SUMMARY
This report is the prepared for partial fulfilment of the COURSE project management. We
have selected a product which is produce from mango and the name is “Relax”. We have
selected this product due to available of raw materials and for customer choice. 20% of our
country is regular drink mango juice 70% sometimes and 10% don’t drink. Our target is
achieving 25% market share within 5 years.
We prepare this assignment, which is given by our honourable course teacher Mr. Atikur
Rahman Sir and found some related information with that. All of these things are collected
from internet, personal interview. We also try to find possibility of that product.

5. Objective of the study
 To produce healthy product.
 Improving the customer satisfaction through good quality of products.
 Turn in profits from the first of operations.
 The creation of unique, innovative and healthy products.
 Become as the best juice company in the Bangladesh.

6.  Vision:
Established an health benefit juice industry renowned
globally for the quality comfortable cost.
 Mission:
The Relax mango juice Industry purposes is to
establish a profitable and well-managed company
while at the same time creating an atmosphere health
effective for the people.

7. FROM
PARTNERS:
Budget
TK. 6 CRORE
FROM
AB BANK SME LOAN:
TK. 5 CRORE

8. MODE OF ACTIVITIES:
FIRSTLY TAKE ALL PERMISSION FROM:
-MINISTRY OF ENVIRONMENT.
-MINISTRY OF COMMERCE.
-LGED (LOCAL GOVT.
ENGINEERING & DEVELOPMENT:
-INVESTMENT CORPORATION OF
BANGLADESH.

9.  All permission takes in 15 day.
 Industry will register by the Government within the 2 month.
 At that time we will test soil by engineer to develop our all building within 10
days.
 After that we will build our Go-down, ETP, Production, and Gate checking
building within 3 month & also build the administration building within 5 month.
 Contact with Machinery & Electronic Company after 3 month starting the
work. Purchasing all necessary machine & electronic equipment’s within one
month.
 Also contact with MACRON Group for setup fire system within our project
time.
 Contact with ARMOUR TECHNOLOGIES LTD for develop our industry
software, setup monitoring camera in whole industry, setup internet
connection & PBX or Intercom communication system in administration
building within the project period.
 All machine, equipment set in the industry within 15 days.
 After that test the power plant, for generating necessary electricity for the
industry.
 After setting all machines all Engineer & Technician check the machine,
power plant, ETP plant 5th June to 7th June, 2014.

10. Irin julaka

12. SWOT ANALYSIS

13. Market opportunities
The project is design for Bangladesh market only. The Bangladesh is considered a very
complicated market and high quality standards are definite requisites for that market alone.
The competitions in the Bangladesh about this product are very high because this types of
product is available on the market. That means customer like this product. But most of the
product is not pure and healthy. We saw so many times in newspapers and E-media. So we
think if we produce this product purely, we can achieve at least 5% market share within two
years in operations. And our goal is to achieve 25% share. We want to take challenge. We
find that demand for mango juice is increasing day by day. Pran Bangladesh daily 75000
cases producing mango juice which was around 50000 cases in 2011. This means rising
mango juice preferences in our country.

14. Testing
Survey for mango juice:
1. Consumer purchasing attitudes towards mango juice
1. Sometimes 2. Regular 3. No.
No 10%
Regular 20%
Sometimes 70%
This chart showing that the age group between 18-25 regularly purchase which is 70%. We can see
that to purchase mango juice is positive among young generations. And age group between 26 -30 is
to purchase mango juice 20% which they paid sometime buy to drink. And 10% is negative attitudes.

15.  Saifuddin Ahmed

16. OUR PRODUCT:
RELAX MANGO JUICE
Relax

17.  juice processing plant:
Machine:
The technology required for the canning unit are
washer, fruit crusher, pulper, pasteurizer, packing
machine, boiler, generator, laboratory equipment
and other accessories etc.

18. Physical plan:
 3000 square ft, industry area in patia.

19.  The ingredients of mango juice are
mangoes, sugar, pectin, potassium meta bisulphite
and flavouring agents. The material is then sent to
coarse pulper and then to fine pulper. The pulp is
pasteurized and filled into tins or glass containers,
which are subjected to exhausting, vacuuming,
retorting and cooling.

20.  Production process:
The technology for the manufacture of various
canned and bottled fruits and vegetable products is
well established. The harvested mangoes are put in
ripening chambers or sheds and are periodically
checked for further processing. The mangoes are
selected, graded, washed and cleaned. The pre-treatment
process consists of peeling, deseeding,
trimming, sizing and blanching.

22.  Nishat yesmin sonia

23. NUTRITION FACT:
Calories 56 (calories
from fat 0)
Sodium 12mg
(0.5%)
Total Fat 0 g Potassium 0 mg
Saturated 0 g Total Carbs 14 g
Polyunsaturated 0 g Dietary Fiber 1 g(2%)
Monounsaturated 0 g Sugars 13 g
Trans 0 g Protein 0 g
Cholesterol 0 mg carbohydrate 14mg
(5%)
Vitamin A 2% Calcium 0%
Vitamin C 40% Iron 0%

24. RELAX JUICE (GOOD FOR HEALTH)
 Vitamin C
Consuming enough vitamin C can help you prevent colds
and flu. Vitamin C encourages your white blood cells to
work more efficiently at destroying germs and bacteria. An
8-ounce serving of mango juice contains two-thirds of your
daily recommended vitamin C requirement.
 Beta-Carotene
A serving of mango juice supplies one-quarter of the daily
recommended beta-carotene intake. The deep orange
colour of mangos supplies beta-carotene. Our body uses
beta-carotene to make vitamin A, which keeps Our eyes
healthy. Vitamin A and beta-carotene also work in
conjunction to promote good skin and skeletal health.

25.  Potassium
Mango juice contains potassium, a mineral that helps your
heart, nerves and muscles function properly. Potassium
also regulates blood pressure and the balance of fluids in
your body. One cup of mango fruit supplies about 325
milligrams of potassium. A serving of mango juice, without
added water or sugar, contains about 300 milligrams of
potassium.
 Iron
Mangos supply a notable amount of iron. Iron produces
healthy red blood cells to transport oxygen throughout
your body. Adding mangos to your diet can increase your
intake of the essential nutrient, if you suffer from an iron
deficiency. An 8-ounce glass of mango juice supplies
about two present of your daily iron needs.

26. PRICING STRATEGY:
WE SET OUR PRICE KEEP IN MIND THE COMPETITOR’S PRICE.
Product
name
cost of
raw
materials
Production
cost
Marketing
cost
profit Price
per
unit
Retailers
selling
price
Mango
juice(250 ml)
7 2 1.5 2.50 13 18
Mango
juice(500ml)
14 3.50 1.50 3 22 25
Mango
juice(1000ml)
25 6.75 3.25 5.00 40 45

27.  Kuhinoor Akther

28. DISTRIBUTION:

29. PROMOTION:
1) BILLBOARD
2) TELEVISION ADVERTISING.
3) FM RADIO.
4) NEWSPAPER

30. ESTIMATED MARKET DEMAND
5%
10%
15%
20%
25%
2016 2017 2018 2019 2020

31. RECRUITMENT PROCESS:

32. RECRUITMENT PROCESS:
 Internet source
 Advertising
 External source.
 Recommendation of present employee.
Recruitment is the process of identifying that the organisation
needs to employ someone up to the point at which application
forms for the post have arrived at the organisation. It is crucial to
organisational performance. Recruitment is a critical activity, not
just for the HR team but also for line managers who are
increasingly involved in the selection process. All those involved
in recruitment activities should be aware of relevant legislation.
Recruitment is almost central to any management process and
failure in recruitment can create difficulties for any company
including an adverse effect on its profitability and inappropriate
levels of staffing or skills. So are very conscious about
recruitment. Our aim is to recruit best staff for better service.

33.  Joyosree ghose

34.  Key to success factors:
 Employee training to ensure the best juice
preparations techniques.
 Marketing strategies aimed to build a solid base of
loyal customer.
 Customer satisfaction with high quality juice and
services.
 Management treats every employee equally.
 The creation of a unique, innovative, upscale
atmosphere that will differentiate.

35. WE PARTNERS AND OUR DEPARTMENT:
Saifuddin
Ahmed
Irin julaka
Joyosree Ghose
Nishat yesmin
Sonia
Kuhinoor Akther

36. DEPARTMENT:

37. organizational philosophy:
 Responsibility and mutual respect
among shareholder.
 A very strong organizational culture.
 We believe at team work.

38. INCOME STATEMENT
Net sales: 1, 80, 00000
Operations expenses
Purchases 75 00 000 Advertising 20 00 000
Freight 2 00 000 maintenance 20 000
Salaries and wages 10 90 000
Building rent 12 60 000
Repairs 7 15 000
Depreciation 1, 10 000
Depreciation (machinery and equipment) 1,20 000
Office expenses 45,000
Miscellaneous 80,000
Telephone 120 000
Utilities 98000
Marketing van 170000
Packaging cost 80 000
Total= 5’663’000
Net income: 46 37 000

39. RELAX MANGU JUICE INDUSTRY LTD. BLANCE SHEET
liabilities taka Assets taka
Current liabilities:
Accounts payable
Supplier
Tax payable
Note payable
Accrued payable
Long term liabilities:
Bank loan
Reserve fund
Owners equity:
Mir md. Belal 1,35,00,000
Saifuddin Ahmed 85,00,000
Irin julaka 1,00,00,000
Nishat yesmin Sonia
90,00,000
Joyasree Ghosh 1,30,000,00
Kuhinoor Akther
1,40,00,000
Total owners equity:
Total liability
3,80,000.00
7,05,400.00
1,05,940.00
8,35,000.00
3,73,000.00
4,50,00,000.00
10,85,000.00
6,80,00,000.00
11,64,84,340.00
Current assets:
Cash
Inventories
Bank
Account receivables
Prepaid expense
Marketable securities
Total current assets:
Fixed assets:
Land and building
Machinery and equipment
Freezer
Furniture and fixture
Computer
Cover van
Staff vehicles
Total Assets
3,80,00,000.00
16,04,500.00
60,53,000.00
10,00,850.00
75,00,000.00
72,00,000.00
2,71,58,350.00
3,30,25,990.00
4,50, 00,000.00
22,26,500.00
20,54,000.00
20,00,000.00
25,09,750.00
25,09,750.00
11,64,84,340.00

40. Our future plan:
 We have a plan when our business is well
established we will introduce different flavour juice
like orange, carrot, pineapple juice.

41. Thank you