The document presents a comprehensive overview of PepsiCo, detailing its mission, vision, historical timeline, and key product offerings such as Aquafina and Lay's. It outlines the company's marketing strategies, including global advertisements and social media marketing, and highlights the significance of gift packs during festive seasons in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats related to PepsiCo's market positioning.

1. PepsiCo (Brand Name)
(Brand Logo)
"Live for Now"
(Brand Slogan)
Group Assignment
Prepared By:
1. Aniket Mitra
2. Indrayan Pathak
3. Jay Chakraborty
4. Tunir Talapatra
5. Rakhi Prasad
6. Shabnam Perween
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2. Index :-
1. Mission & Visions
2. History
3. Products Details
4. Marketing Strategies
5. Gift pack in festive season
6. Importance of Gift Pack in India
7. SOWT Analysis
8. Conclusion's
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3. Our Mission
“Our mission is to be the world's premier consumer products company focused
on convenient foods and beverages. We seek to produce financial rewards to
investors as we provide opportunities for growth and enrichment to our
employees, our business partners and the communities in which we operate. And
in everything we do, we strive for honesty, fairness and integrity.’
Our Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in
which we operate – environment, social, economic – creating a better tomorrow
than today."
“Our vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society, and a commitment to
build shareholder value by making PepsiCo a truly sustainable company.”
Mission & Vission
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4. 1898
1906
1950
1973
1998
2003
Today
History:
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5. Products Details
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6. Aquafina
Aquafina® bottled water goes through a
state-of-the-art purification process so that
you get the refreshment your body craves in
its purest form.
Cheetos
CHEETOS® Snacks are the playfully
mischievous cheesy crunch that add a
little lighten-up moment to any day.
Proof positive, you simply can’t eat a
Cheetos Snack without smiling. The
CHEETOS® brand strives to provide
consumers with fun times every step
of the way.
Lay's
Wherever smiles happen and happiness is
celebrated, you’ll find LAY'S® potato chips.
From backyard BBQs and
birthday parties to 4th of July picnics,
LAY'S® chips are there to share the
moment. It’s no wonder these
deliciously fresh-tasting and perfectly
crispy potato chips have been America’s..
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7. Lipton
Made with natural ingredients, new 100%
Natural Lipton Iced Tea unlocks the natural
goodness of tea, blending it with delicious
flavors to hydrate and refresh you.
Pepsi
Pepsi - the bold, refreshing, robust cola.
Tropicana
Tropicana, the strongest name in juices,
extends the PepsiCo portfolio of brands with
plenty of nutritious, high-quality flavors.
Tropicana Products, Inc. is the leading
producer and marketer of branded fruit
juices. Its products are marketed in the U.S.
under a variety of brand names, including...
Mountain Dew
Mountain Dew exhilarates and
quenches with its one of a kind great
taste.
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8. PepsiCo Mega-Brands
PepsiCo, Inc. has 18 mega-brands that generate $1 billion or more each in annual
retail sales (estimated worldwide retail sales in billions).
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9. Global Marketing & Advertisements
 The company's global marketing and ad expenses shot up 11% in the first quarter,
compared with the first quarter of 2012.
 Over the course of a century Pepsi has grown to be an amazing brand both in
advertisement and style campaigns, providing top notch strategy plans to kicked
out other competitors, which not only includes Billboards, Banners & stickers on
Busses & trucks, but also with world class Celebrities !
 PepsiCo looks for properties that take a vested interest in a partnership’s success by
keeping the company up to speed on new marketing initiatives and other programs
where there may be a brand fit.
Marketing Strategies
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10. Marketing Strategies
Global Marketing & Advertisements
 PepsiCo also activates league and team deals with localized in-store promotions.
 Social media marketing is becoming increasingly dependent on user-generated
content, meaning reviews, comment, or any other input from customers.
 The multi-brand strategy supports the organic role that PepsiCo brands play in the
sports experience whether on the field of play or the fan experience.
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11. Marketing Strategies
Global Marketing & Advertisements
 Online Advertisements is a huge “GO” for marketing, & PepsiCo is one of them.
 Collect & Win competitions, In this type of events customers’ needs to collect
enough points to get the listed gifts. Points can be of any type from Cap of an empty
bottle to a empty wrapper of a Lays Chips. This attract customers a lot to buy their
product in order to collect the points
“We want to reach more consumers in more places at more times than
anyone else,”
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12. The PepsiCo challenge (to archrival Coca-Cola) never loses its fizz for the
world's #2 carbonated soft drink maker. Pepsi products are available in 200-
plus countries; the US generates 50% of sales. The company operates its
own bottling plants and distribution facilities.
-The Coca-Cola Company
-Mondelez International, Inc. Company
-Dr Pepper Snapple Group, Inc.
Company
PepsiCo
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13. Gift Pack
Gift pack is a kind of wrapper which is used to pack impulse food like
chocolates, juice, potatoes chips which are enjoying substantial gains in
season of Gift. In the same context, the sale of gift pack like chocolate,
salty snacks and juices has doubted during the festive season t pack is a
kind of wrapper which is used to pack impulse food like chocolates, juice,
potatoes chips which are enjoying substantial gains in season of Gift. In
the same context, the sale of gift pack like chocolate, salty snacks and
juices has doubted during the festive season, which pack is a kind of
wrapper which is used to pack impulse food like chocolates, juice,
potatoes chips which are enjoying substantial gains in season of Gift
which are enjoying substantial gains in season of Gift which has doubted
during the festive season.
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14. 14

15. IMPORTANCE OF GIFT PACK
 Gift pack estimated a business of $ 30 billion
 Revolutionised the promotional advertisement
 The opportunities in the market has grown
subsequently
 India has rapidly become a growing market for gift
packs
 The gift packs market is projected to rise up as $125
billion in the next 3 years & $ 400 billion by FY 2020
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16. SWOT Analysis
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17. 1. Extensive distribution channel:
3. Proactive and progressive
2. Successful marketing and
advertising campaigns.
Strengths :-
Weaknesses :-
1. Low pricing.
2. Weak brand awareness.
3. Too low net profit margin.
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18. Opportunities :-
1. Savory snacks consumption growth.
2. Bottled water consumption
growth.
3. Increasing demand for healthy food
and beverages.
Threats :-
1. Changes in consumer tastes.
2. Water scarcity.
3. Decreasing gross profit margin.
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19. PepsiCo’s Values
We are committed to delivering
sustained growth through empowered
people, acting responsibly and building
trust.
Thanks you
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