The group held a charity drive to raise funds for Children's Wish Society of Malaysia by selling fresh fruits, fruit juices, doughnuts, and other snacks over the course of a week. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were distributed to their booth on campus through daily trips to markets and stores. Profits from food and drink sales as well as sponsorships were donated entirely to the charity. An evaluation found that fresh fruits provided the highest profits and the group learned they could have sold more by starting earlier in the day.

1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural Build Environments (FNBE)
INTRODUCTION TO BUSINESS [BUS30104]
LECTURER:
CHANG JAY HO
ASSIGNMENT:
Charity Drive Report
GROUP MEMBERS:
NAMES ROLES
SITI NUR FATAHIAH
0320595
- Project manager
- Public relations
- Advertising executive
- Saleswoman
ALIA NISA RAFLLY
0320774
- Accountant
- Treasurer
- Social media manager
- Saleswoman
HAZEL CRISOSTOMO
0320152
- Assistant accountant
- Marketing executive
- Saleswoman
LIM WEI HENG
0320148
- Sales executive
- Salesman

2. TABLE OF CONTENTS
TITTLE PAGE NO
EXECUTIVE SUMMARY 1
OBJECTIVE 2
TARGET MARKET 3
COMPETITION ANALYSIS 4-5
PRODUCT AND PACKAGING 6
PRICING 7
PROMOTION 8-10
SPONSOR 11
DISTRIBUTION 12-13
GREEN MEASURES 14
HUMAN RECOURCE PLANNING 15
EVELUATION OF RESULTS 16-17
APPENDIX 18-19

3. EXECUTIVE SUMMARY
In a group of for members, student who is taking Introduction to Business module were
required to hold a charity event for the final project. The main purpose of this project is
to raise funds for a charity organization.
This final project has open an opportunity for us to run a small business and gain new
experience of running a business for a week.
After various group meeting and consultation with Mr. Joe, our team decided to sell
fresh fruits and doughnuts. We decided to sell these because most of the students in
Taylor’s University would buy cut fruits and fruit juice as there are a fruit juice stall on
campus and it will always have customers. Based on our research, we found out that
mostly everyone likes fruits and fruits juice and we found out that Big Apple Doughnuts
were difficult to get around our campus that is why we decided to also sell doughnuts.
100% of our net profit were donated to a charity organization called “Children’s Wish
Society of Malaysia”. This organization helps granting wishes of children with life
threatening condition.
In a period of a week, our group had set up a booth in front of Student Life Centre in
Taylor’s University Lakeside Campus to sell our food and beverages.
A total amount of RM3070 was raised by our group for CWS.
OBJECTIVES

4. GRANT A WISH
Raise a minimum of RM 2500 and donate it to Grant a Wish
Selling minimum of 3-dozen donut and 3-dozen order of fresh fruit juice and cut fresh
fruits to achieve the target amount of RM 500 per day
Creating awareness of the public to stay fit and healthy by eating fresh fruits and juice.
Our team chose to support GRANT A WISH and donate the profit to them to grant the
wishes of children with life treating medical conditions to enrich the human experience
with love, hope, strength, and joy
Video Link: https://youtu.be/XAlS2ClkF2E
TARGET MARKET

5. 1. UNIVERSITY STUDENTS
Our main target market are university students as the charity drive is held in
Taylor’s University itself. They have been the main source of our charity income.
After we did our research, most of the students loves to buy fresh cut fruits and
fruit juice. Some of them were happy to see that we were selling doughnuts since
there is no Big Apple Doughnut near our campus. Despite the fact that most of
them does not generate their own income, they still have enough money to be
spent on buying our products.
2. FRIENDS AND RELATIVES
We have also targeted our friends and family, convincing them to help our
charity. These people would support our charity because we know them
personally.
COMPETITION ANALYSIS

6. Our competitors are the others groups in our class that were doing charity sales at the
same period of time (8-12 Jun 2015). The competitors were:
1. Vivian Group
This group was selling food and beverage, their booth was located on the opposite left of
our booth and was nearest booth to the Student Life Centre and administration office.
Advantages:
Their strategic location near the Student Life Centre and administration office allows
them to approach potential customers first. Their group would be able to have more
contact with the customer to persuade them and they tend to buy their products or at
least gt some donations. They also do sell cheap oranges juice which also effect our
business as we also sell fruits juice.
Weaknesses:
They donot have a variety of juices and products to be sold. As we have even more
variety of fruits juice and smoothie and they are even freshly made compare to their
orange juice.
As both our booth sell the same beverages, we decided to sell more variety of fruit juices
and even start tosell smoothie to attract more customers. And our booth were more

7. proactive in the strategy of attracting customers as we were located at the end near the
stairs and was the nearest to Lecture Theatres.
2. Caleb Group
This Group poses as a much stronger competitors and tread to our business toward our
team due to the fact that both of us were selling certain similar products (Cut fruits).
Their group also sold cut fruits. The fact that they were also sold fruits didn’t stop us
from proceeding with our fruits business.
Advantages:
People usually would buy fruits which were already ready and could be eaten on the spot
and they were willing to pay at a certain amount for it. As their booth were located in
front of the Student Life Centre. People either pass by to attend class in the morning or
pass by toward the commercial block for food. So there’s a high possibility they would
buy their fruits as they sold them in a much cheaper price compare to ours
Weaknesses:
They don’t have much variety of fruits compare to ours as we put them in cup with 3 to 4
types of fruits in it. And we also sell them in a larger portion compare to their group on a
relevant price which make our product easier to sell compare to their group.
And our location is also closer to the stair case and the nearer to the Lecture Theatre so
we are the first to contact with the customers to persuade compare to their booth which
is located in the middle.
And we also have our own freezer tokeep our fruits fresh and cold throughout the whole
day which make customer more attracted to buy our fruits cup compare to their product.
PRODUCTS AND PACKAGING

8. PRODUCTS
We were selling food and beverages for our charity drive. We sold various flavor of
doughnuts, fresh fruits, fruit juice, oreo pop and milkshakes.
PACKAGING
Video link: https://www.youtube.com/watch?v=XAlS2ClkF2E
PRICING

9. ITEM COST PRICE SELLING PRICE
MILKSHAKE RM6.20 x 50
= RM 310
RM10 per cup
RM10 x 50
= RM 500
DOUGHNUTS RM2.70 x 36
= RM 100
RM5 per doughtnut
RM5 x 36
= RM 180
FRUITS
(cut fruits, fruit juice,
fruits) RM441
RM5 per fruit cup
RM6 per fruit juice
RM8 per mix fruit juice
RM1 per fuit
OREO POP Sponsored
25 pops
RM2 pr pop
MARSHMALLOW POP Sponsored
15 pops
RM1 per pop
We have set the price to a resonable selling price so that it would not be too expensive
that people wont buy but also not too low that we would not make enough profit.
We have set the prices ranging from RM1-RM10 the highest. Customers would buy from
us because our price is much cheaper compared to other shops located in Taylor’s
University.
If we had any difficulties on selling our foods and beverages, we would lower the price to
that customer would buy it and even have a promotion like “buy 1 free 1”. If we were
selling faster then expected, we would just continues as usual and the price will not be
affected.
PROMOTION

10. 1. Social Network
Our Facebook page was created to show all the design student that were going to sell
donut and fresh fruits before the charity drive. Customer can make request for any
flavour of donut and they can even suggest for the mix fresh fruit juice. Post were done
on Instagram and Twitter to increase publicity.
We have also created an Instagram account because Instagram is one of the mostly used
application and almost everyone have an account and open it every day. Our customers
would see our post and know what we were selling and know that it is for charity.

11. 2. Poster
An A3 and A4 Poster was design using
Adobe Photoshop and printed. This allow
passer-buyer to have quick glance of
what we’re selling and the purpose of our
event. An additional poster with the
words “Donate to Grant a Wish “This
message attracted many people to
approach us especially those people who
have a big heart of helping charity.

12. 3. Face-to-Face Conversation
This was the effective way of promotion. It is applied when we approach potential
customers to explain further about our donut and fresh juice the reason why we are
selling slightly higher price than the normal price of Big Apple donut. Face-to-Face
Conversation works best when people sitting down they are not in a rush or just taking
break approaching to buy our product, this allow us to explain briefly our product
usually people will buy.
Video Link : https://youtu.be/XAlS2ClkF2E
SPONSOR

13. Two of our group members had given some sponsor in the form of product. Firstly, our
leader Siti Nur Fatahiah and her family had sponsored a total of 50 cups of milkshakes.
Second is our accountant, Alia Nisa had sponsored a total amount of 25 oreo pops and
15 marshmallow pops.
DISTRIBUTION

14. Tomake the fruits cup, we have to buy all the fruits at the nearest market around
Sunway area. As the fruits sell in the market is cheaper and fresher compare to the fruits
stall in the shopping mall. Our fruits cup were prepare first thing in the morning and
were cut into small pieces and were insert in the cup to make it convenience for the
buyers and also to keep them fresh as fruits easily get and need to be preserve carefully
to keep its’ freshness.
As for our big apple donuts, the first thing in the morning, we have to get our way to the
TescoBig Apple branches to get the freshly made donuts. And these variety of donuts
were placed in individually packaging to make it easier for the buyers during the charity
drive event.

15. And for the fruits juice and smoothie, we have to clean all the fruits and bring the fruits
and the juicer machine to the booth. As we made the beverage on the spot for the
customers as people like their drink to be freshly made and hygienic. We do sell this
beverage with different variety of fruits and vegetable toattract more people during the
charity drive day.
Besides that, we also do sell other product like Oreo pop and milkshake to increase our
profit income. As the Oreopop were made earlier before the business hours and for the
variety of milkshakes, we have to get it from the shop first thing in the morning before
we sold them.
Furthermore, we also do distribute our beverage around the campus to increase our sale
and also to achieve our target profit.

16. GREEN MEASURES
Our chosen products were not overall environmental friendly, as they were packaged
in plastic containers. Majority of the products were packaged individually, such as the
doughnuts and milkshakes. However, the containers were recyclable and reusable, thus
reducing any hazardous effects. Recycle bins were found nearby our booth, which
helped promote recycling after the customers consume our products. The containers
were also of decent quality, thus making it reusable for the customers. Any extra
packaging, such as plastic bags, were given upon request to reduce the usage of plastic.
Furthermore, our fruits as a whole were not needed for any packaging. Electricity usage
were needed, however, as we used it for a freezer (to keep the milkshakes and fruits
fresh) and a fruit juicer (for fruit juicing purposes). Fruit wastes, such as the orange and
banana peels, were thrown away separately tobe decomposed. Water were also used to
wash the fruits and juicing utensils. As paper were used to help promote our fundraiser
booth, they were also recycled after usage. Additionally, carbon footprints were reduced
by carpooling during the distribution stage.

17. HUMAN RECOURCE PLANNING
TEAM MEMBER JOB ROLES
Siti Md-Ezamudin - Project manager
- Public relations
- Advertising executive
- Saleswoman
Alia Nisa Raflly - Accountant
- Treasurer
- Social media manager
- Saleswoman
Hazel Crisostomo - Assistant accountant
- Marketing executive
- Saleswoman
Wade Lim Wei Heng - Sales executive
- Salesman
Due to each of everyone’s job roles and responsibility, we were able to cooperate
effectively as a team. Though each person has specific roles, we still helped each other in
different areas when help was needed.
ORGANIZATIONAL CHART
PROJECTLEADER
SITI MD-EZAMUDIN
MARKETING EXECUTIVE
HAZEL CRISOSTOMO
SALES EXECUTIVE
WADELIMWEI HENG
ACCOUNTANT
ALIA NISA RAFLLY

18. EVALUATION OF RESULT
In this charity drive, we have raised a total of RM3070 for the Children’s Wish
Society of Malaysia and have successfully exceeded our target of RM2500 net
profit.
We had a good financial record throughout the whole charity drive. Thus, there were no
issues on financial terms. The choice of selling fresh fruits is smart, more than half our
profit we make for each cup and juice. Many customer like to mix and order fresh fruit
juice as they experience variety of taste. As our sales were good, income is good but we
don’t have much time to sell as we only manage to sell for 4-days.
However there still place for improvement. Firstly we learn that we should start early
selling our product, we also found out student also like to order smoothly and variety of
mix fresh fruit juice we should add few more fruits and focus more of selling fruits as we
make more profit of selling fruits.
As a conclusion, our team learn a lot of selling and dealing with the customer and do
some marketing strategic to earn more profit, we also successful hit our target from our
profit and donation with the designated amount of time.
35%
15%
50%
Pie Chart
SALES
SPONSORSHIP
DONATION

19. PROFIT AND LOSS REPORT
Statement of Income for Team Grant A wish For Business Charity
Drive 2015
Revenue
Sales $1,841
Less: Cost of GoodsSold $631
Gross Profit $1,210
Add: Other Revenues $2,425
Adjusted GrossProfit $3,635
Less: Operating Expenses
Typhoid Shot $248
Transportation $105
Packaging $91
Utilities $11
FruitsFirst Day $110
TotalOperating Expenses $565
Net Profit $3,070

20. REFLECTION VIDEO
SITI - https://www.dropbox.com/sc/2dkwxmuz9e9htpt/AABPcgr77cpZZtn7-
nXg4V2Va?oref=e&n=351993818
ALIA – https://www.youtube.com/watch?v=3EBzC52tsH0
HAZEL – https://www.youtube.com/watch?v=z9pA5x2r784
WADE - https://youtu.be/wXPHtK2r5fA

21. APPENDIX
Photos

22. RECEIPTS
We have hand in all the receipts to Mr. Joe on Monday, 22nd of June.