Reliance Fresh is a supermarket chain owned by Reliance Retail. It positions itself as a neighborhood convenience store focused on fresh produce. Key aspects of its business model include private label products for higher margins, a farm-to-fork supply chain approach to ensure freshness, and a promotional strategy centered around bulk purchases, discounts on weekends, and rebates. Reliance Fresh aims to expand its store network across India while increasing sales through customer loyalty programs and engagement.