This document outlines the agenda for a presentation on Reliance Fresh, including the company profile, target customers, store ambience, product categories, store design and layout, distribution model, store locations, promotional activities, pricing strategy, strengths, consumer insights, competitors, plans for the future, areas for improvement, and conclusions.

2. Agenda
 Company profile
 Target customers
 Ambience
 Product
 Design
 Distribution model
 Place
 Promotion
 Price
 Strength
 Consumer insights
 Competitors
 Future
 Improvements
 Conclusions

3. Reliance Fresh – Company Profile

4. Reliance Fresh :
 Industry: Retail
 Type: Supermarket
 Chairman & Managing
Director: Mukesh Ambani
 First Outlet: Hyderabad(
Banjara Hills)
 Founded: 30th October
2006
 Headquarter: Mumbai

5. Target customers
 Both high & low profile customers
 working women

6. Ambience

7. Products

10.  Dairy products

11.  Grocery

15.  Food items and beverages

20.  House hold items

22.  Beauty and cosmetics

25. Design
Staff area and stocking area Personal care
Vegetables & fruits
sections
Chocolate
Pulses
Dairy products Detergents and
toiletries
Cash counter
Beverages and
Beauty products
house hold stuff
Entry Exit

26.  Farm To Fork Model

27. Place
 Easily accessible
 Near railway stations
 Near cross roads
 Near residential area

28. Promotion
 Pamphlets
 News paper advertisement
 Discount scheme days – Saturday and Sunday

35. Pricing

39. Strength
 Own products
 Market penetration
 Offers and discounts
 Customer footfalls

40. Consumer insights
 Better in terms of price
 Suits for daily needs shopping
 Location preferential
 Wide product range
 Fresh quality products
 Majority of customers is female.
 Majority of customers are young. (Age 25-35)
 Majority customers like to purchase all goods from Reliance fresh.
 Customers like one stops shopping.

41. Continued…
 Local market till today is the first choice of customer.
 Advertisement is the biggest way to attracting the customer.
 Most of customers are satisfied with store.
 TV is the best way for attracting the customer.
 Shortages of skilled workers.

42. Competitors
 Fair price
 Local vendors

43. Future
 Scope of expansion
 Customer friendly store

44. Improvements
 Own website to for shopping
 Employee approaches
 The labels can be in “Hindi” or local language

45. Conclusion
 At this point reliance fresh is doing fairly good
but if recommendations are added to it ,it
would be more effective.