The document provides a comprehensive overview of Reliance Fresh, a subsidiary of RIL, detailing its company profile, product assortment, pricing strategies, and factors attracting customers. It includes findings from a category analysis of health drinks, highlighting the sales performance of brands like Horlicks and Boost, as well as insights on customer satisfaction. Recommendations suggest enhancing promotions for underperforming products and improving brand loyalty while addressing customer dissatisfaction.

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2. Contents
Company profile
4 Ps
Assortment of products
Category Analysis- Health
drinks
 What attracts customers to
Reliance Fresh?
Findings and Insights
Conclusion and recommendations
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3. Company Profile
Name: Reliance Fresh. ( A subsidiary of
RIL)
Industry: Organized Retail.
 Type : Super Market.
Founded: 30th October, 2006.
Head quarters: Mumbai, India.
CEO: Mr. Mukesh Ambani.
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4. Product
Vegetables and Fruits.
Food and Beverages- Premiere brands+ Private
label.
Groceries
Dairy products
Pricing
 Middle class and working class people.
 Fresh fruits and vegetables at cheap prices.
 Discounts and free offers.
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5. Promotion
Discounts on weekends.
Promotion in print media.
Reliance one- Loyalty program.
Package, carry bags.
Bill boards.
Placement
Location of the store.
Assortment and arrangement of products.
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6. Assortment of products
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7. Category Analysis
0
100
200
300
400
500
600
Bournvita Boost Horlicks Complan
500 grams
1000 grams
Graph showing sales of health drinks
over a period of 1 month
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U
N
I
T
S
Malt Products

8. 8
BEVERAGES
HEALTH DRINKS
GSK
BOOST ,
HORLICKS
SKU’s
Category
Segment
Brand
Sub Brands
SKU’s
Funnel Approach

9. Table showing sales of Boost and Horlicks
Product 500
grams
1000
grams
BOOST 270 160
HORLICKS 300 175
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10. What draws customers to Reliance
Fresh?
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20
13
20
10
Discount
ProductVariety
Brand
Free offers
Others
Pie chart showing various factors attracting customers to Reliance Fresh
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11. Graph showing satisfactory level of customers
0
2
4
6
8
10
12
Very Satisfied Quite Satisfied Quite
unsatisfied
Very
Unsatisfied
No. of customers
No. of customers
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12. Findings and Insights
Though Horlicks and Boost are from the same company
there performance in market is not the same.
 Discounts, free offers and product variety are the main
factors attracting customers to Reliance Fresh.
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13. Conclusion and recommendations
Complan and Boost have relatively less sales
compared to Bournvita and Horlicks, so they can
promote those products more inside the store.
Reliance Fresh has to concentrate on
strengthening its Brand name and brand loyalty of
its customers.
 Reliance Fresh is performing well in terms of
customer satisfaction level but it can’t be satisfied
with its current status as there are a considerable
number of people who are not satisfied with
Reliance Fresh. 13

14. Thank You
- Nagabhushan M N
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