Retail Mix: Big Bazaar Vs Total Hypermarket
•
4 likes•2,687 views
The document discusses strategies for retail mix including an overview of Pantaloon Retail and Jubliant Group retailers, their target segments, store details, merchandise assortment, pricing approaches, communication mix of promotions, store design considerations, and focus on customer service. Key elements covered are location selection, variety of products traded catering to mass customers, planograms for merchandise display, pricing objectives, external and internal promotions, exterior and interior store presentations, and proactive and reactive service recovery.
Report
Share
Report
Share
Recommended
Big bazaar
Big Bazaar is a chain of hypermarkets owned by Future Group founded in 2001 with 214 stores across India. The document discusses two Big Bazaar store locations in Shipra Mall and Aditya Mall, and analyzes their primary, secondary, and tertiary trade zones. It also outlines Big Bazaar's target markets and marketing strategies such as weekly discounts and exchange offers. The store layout is designed to be convenient for customers. Signage, pricing, promotions, planograms, space utilization, and fixtures are all discussed. In conclusion, Big Bazaar aims to provide a holistic shopping experience. Recommendations include product demonstrations, adjusting staffing levels, and managing crowds during busy periods.
Big bazaar: SCM
Big Bazaar is a leading Indian retail chain operated by Future Group. It operates over 100 hypermarkets across India targeting upper middle class and higher income customers. Big Bazaar aims to provide everything to every Indian consumer in the most profitable way. Its strengths include everyday low pricing and good infrastructure. However, it faces threats from new domestic and foreign entrants in the industry as well as the large unorganized retail market in India. Its marketing strategy focuses on value pricing and heavy promotions and advertisements. People are considered its biggest asset with over 10,000 well-trained employees. Future challenges include a potential slowdown in consumer spending and high operating costs.
Big Bazaar
The retail industry is highly fragmented and dependent on macroeconomic factors. Asia Pacific dominates the industry, representing 35% of the global market. Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores founded in 2001. It operates over 250 stores across India and is one of the largest hypermarket chains. Big Bazaar faces competition from other Indian retailers like Reliance Retail and D-Mart as well as potential entry by global players like Walmart.
Wal Mart and BIG BAZAAR : A comparitive analysis
This presentation is a business strategy comparison and critical analysis of Wal Mart and Big Bazaar . poters five force analysis and SWOT analysis has been done. Also different formats of retail have been discussed.
the presentation draws heavily from " It happened in India " and " Made In America " .
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
This is a Project work done with the research o the Loyalty programs in Big Bazaar at the time of 2015 during Marketing internship at Jamshedpur store. It covers most of the information about the response of customer towards the loyalty programs through the pie charts and subjective matter according to the Market situation at that time.
Company Profile - Big Bazaar
Big Bazaar is a hypermarket retail chain founded in India in 2001. It is owned by Pantaloon Retail and has over 100 stores across India. Big Bazaar provides a large variety of products at discounted prices under one roof, targeting middle and upper middle class customers. It offers goods like clothing, food, electronics, and household items. Big Bazaar aims to be a one stop shopping destination modeled after Indian markets but with a modern retail format.
Big Bazaar- SWOT,Marketing strategies
Big Bazaar is the largest hypermarket chain in India, operating 184 stores across 90 cities since launching in 2001, offering products across various categories including food, fashion, home solutions, and electronics. As part of the Future Group, Big Bazaar aims to attract customers through various promotional campaigns and store formats while managing inventory across departments and ensuring adequate facilities and customer service.
HyperCITY internship Project June 2015
This internship report summarizes market research conducted for HyperCity's fashion category. Surveys found that customers prefer casual and formal wear. It was suggested to introduce more women's formal wear brands and expand the range of men's formal options. Comparisons showed HyperCity provided better quality and prices than competitors but had less variety. The report also included a merchandise development plan for accessories, finding issues like poor quality, limited fixtures, and lack of branding. It provided suggestions to improve the displays, introduce private labels, and expand the price ranges for jewelry and handbags.
Recommended
Big bazaar
Big Bazaar is a chain of hypermarkets owned by Future Group founded in 2001 with 214 stores across India. The document discusses two Big Bazaar store locations in Shipra Mall and Aditya Mall, and analyzes their primary, secondary, and tertiary trade zones. It also outlines Big Bazaar's target markets and marketing strategies such as weekly discounts and exchange offers. The store layout is designed to be convenient for customers. Signage, pricing, promotions, planograms, space utilization, and fixtures are all discussed. In conclusion, Big Bazaar aims to provide a holistic shopping experience. Recommendations include product demonstrations, adjusting staffing levels, and managing crowds during busy periods.
Big bazaar: SCM
Big Bazaar is a leading Indian retail chain operated by Future Group. It operates over 100 hypermarkets across India targeting upper middle class and higher income customers. Big Bazaar aims to provide everything to every Indian consumer in the most profitable way. Its strengths include everyday low pricing and good infrastructure. However, it faces threats from new domestic and foreign entrants in the industry as well as the large unorganized retail market in India. Its marketing strategy focuses on value pricing and heavy promotions and advertisements. People are considered its biggest asset with over 10,000 well-trained employees. Future challenges include a potential slowdown in consumer spending and high operating costs.
Big Bazaar
The retail industry is highly fragmented and dependent on macroeconomic factors. Asia Pacific dominates the industry, representing 35% of the global market. Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores founded in 2001. It operates over 250 stores across India and is one of the largest hypermarket chains. Big Bazaar faces competition from other Indian retailers like Reliance Retail and D-Mart as well as potential entry by global players like Walmart.
Wal Mart and BIG BAZAAR : A comparitive analysis
This presentation is a business strategy comparison and critical analysis of Wal Mart and Big Bazaar . poters five force analysis and SWOT analysis has been done. Also different formats of retail have been discussed.
the presentation draws heavily from " It happened in India " and " Made In America " .
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
This is a Project work done with the research o the Loyalty programs in Big Bazaar at the time of 2015 during Marketing internship at Jamshedpur store. It covers most of the information about the response of customer towards the loyalty programs through the pie charts and subjective matter according to the Market situation at that time.
Company Profile - Big Bazaar
Big Bazaar is a hypermarket retail chain founded in India in 2001. It is owned by Pantaloon Retail and has over 100 stores across India. Big Bazaar provides a large variety of products at discounted prices under one roof, targeting middle and upper middle class customers. It offers goods like clothing, food, electronics, and household items. Big Bazaar aims to be a one stop shopping destination modeled after Indian markets but with a modern retail format.
Big Bazaar- SWOT,Marketing strategies
Big Bazaar is the largest hypermarket chain in India, operating 184 stores across 90 cities since launching in 2001, offering products across various categories including food, fashion, home solutions, and electronics. As part of the Future Group, Big Bazaar aims to attract customers through various promotional campaigns and store formats while managing inventory across departments and ensuring adequate facilities and customer service.
HyperCITY internship Project June 2015
This internship report summarizes market research conducted for HyperCity's fashion category. Surveys found that customers prefer casual and formal wear. It was suggested to introduce more women's formal wear brands and expand the range of men's formal options. Comparisons showed HyperCity provided better quality and prices than competitors but had less variety. The report also included a merchandise development plan for accessories, finding issues like poor quality, limited fixtures, and lack of branding. It provided suggestions to improve the displays, introduce private labels, and expand the price ranges for jewelry and handbags.
Ppt on big bazar
Big Bazar is a chain of shopping malls in India with over 101 outlets owned by Future Group. It aims to attract customers through various offers while enhancing sales and increasing the average spending of existing customers. Recommendations to achieve this include focusing on e-commerce, improving customer service and loyalty programs, expanding training programs for employees, addressing long queues at billing counters, increasing product variety and brands, and improving infrastructure for distribution and home delivery. Further recommendations are to aggressively expand to tier 2 cities, offer exclusive product brands, improve store layout and customer experience, and ensure product quality and availability.
Ppt For Visit To A Mall
In this ppt we have shown that when the students are supposed to visit a mall,,, wht to do there and we have explained the topic retailing in some details.here we've visited westend mal,ludhiana...!!!!
Big bazar
Big Bazaar is a chain of hypermarkets founded in 2001 in India. It is owned by Future Group and has over 148 stores across 80 cities. Big Bazaar offers a wide range of products across various categories at discounted prices of 6-60% lower than market rates. It targets middle and upper middle class customers. The stores range from 30,000-160,000 square feet and contain departments for grocery, general merchandise, furniture and more. Big Bazaar aims to be a one-stop shop for customers' shopping needs.
Big Bazaar
Big Bazaar is a hypermarket retail chain founded in 2001 with headquarters in Mumbai. It has over 133 outlets across India and offers a wide range of products from various categories. Big Bazaar uses strategies like everyday low pricing and promotional pricing to attract customers. It is located in prominent shopping malls with good transportation access and parking facilities. The store layout, signage, and staff training are focused on providing a good shopping experience to customers.
Shoppers Stop Merchandising Assortment
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
Big bazaar retailing strategy
Big Bazaar is a large chain of hypermarkets in India owned by Future Retail that offers a wide range of products across various categories. It has over 200 stores across India and employs a strategy of providing low prices on a large selection of goods through an everyday low pricing model. Big Bazaar utilizes various promotional schemes, loyalty programs, and a supply chain management system to efficiently source and provide products to customers. While it performs well in many areas, the summary identifies opportunities for Big Bazaar to improve customer experience during busy periods, increase awareness of its loyalty programs, and better link inventory to promotional activities.
Final big bazaar ppt
The document discusses the evolution and development of retail in India from traditional markets to modern retail formats. It outlines the four phases of organised retail in India from 2000-2010, focusing on increasing space, expansion, portfolio growth, and technology/sourcing improvements. It then discusses the current economic challenges facing retail. The document also provides details on Big Bazaar's strategy, operations, and pricing approaches to attract customers and drive sales.
Big bazaar report
This document summarizes a presentation about Big Bazaar, India's largest retail sector that was started in 2001 in Kolkata. It has departments like logistics, CSD, administration, and visual merchandising. The objectives are to study Big Bazaar's daily operations, understand strategies and policies, and examine how operations influence customer satisfaction. Findings include that 48% of customers are dissatisfied with CSD services, 51% with billing, 42% of shoppers are housewives, 68% visit weekly, and 50% buy groceries. Suggestions are given to improve customer service, minimize billing problems, explain offers, and hire more employees. In conclusion, Big Bazaar is a major shopping complex but lacks some branded
Big Bazaar Retail Strategy
Big Bazaar is a hypermarket retail store located in Bharuch, Gujarat that sells a wide range of products across various categories. It provides a convenient one-stop shopping experience for customers. To gain a competitive advantage, Big Bazaar utilizes strategies such as maintaining a strategic store location in the city center, offering a large product mix at low prices, employing an attractive store design, targeting various consumer demographics, and leveraging modern technology like EPOS and SAP systems. The store works to reduce costs in order to offer competitive prices while providing customers with a good shopping experience.
Presentation of d mart
D-Mart is a retail chain located in Koparkhairane, Navi Mumbai that follows an everyday low pricing strategy. It aims to be the lowest priced retailer in its area. D-Mart offers a wide range of products across multiple floors at discounted prices compared to MRP. It uses promotions, newspaper advertisements, and in-store signage to promote offers and drive sales. However, D-Mart faces threats from larger competitors and may struggle without brand loyalty or corporate backing.
BIG BAZAAR - RETAIL ADVERTISING STRATEGY
This document provides an overview of Big Bazaar's retail advertising strategies in India. It discusses that Big Bazaar is India's largest hypermarket chain, targeting the price conscious middle and lower middle classes. The advertising strategy focuses on price/value with the tagline "Isse Sasta Aur Kahin Nahin" and promotes regular sales and offers. Advertising occurs primarily through television, print media, and social media and leverages brand ambassadors like M.S. Dhoni. Recommendations include improving product visibility, adding online retail and home delivery, providing off-peak offers, and expanding to tier 2 cities.
Big Bazaar
Kishore Biyani is an Indian businessman and the founder and CEO of Future Group, one of India's largest retail and shopping conglomerates. Biyani founded Future Group in 1987 and has since expanded it to include various retail formats like Big Bazaar, Food Bazaar, and Brand Factory. Future Group now operates over 17 million square feet of retail space in 90 cities across India. Biyani pioneered modern retail in India by introducing international concepts like hypermarkets and supermarkets. Under his leadership, Future Group has grown to become one of the largest retailers in India, employing over 35,000 people.
Shoppers stop
Shoppers Stop is a chain of 81 retail stores in India founded in 1991 that sells international and domestic brands across various categories like apparel, accessories, cosmetics and home goods. It has a vision to be a global retailer in India and maintain the number one position for department stores. Some of its accomplishments include being awarded "Hall of Fame" and "Emerging Market Retailer of the Year." It aims to reposition itself and introduce more international brands while expanding to tier 2 and 3 cities through partnerships and focusing on digital channels.
Project on Big bazaar
Big Bazaar is a retail chain owned by Pantaloon Retail (India) Ltd. that aims to provide the lowest prices to India's middle class consumers. It operates over 150 stores across India. Big Bazaar differentiates itself through its large store sizes, wide selection of products across categories, and competitive pricing through bulk sourcing and cost efficiencies. It uses various promotional strategies like weekly discounts and loyalty programs to drive footfall. While organized retail provides an opportunity for growth, Big Bazaar faces threats from unorganized retail and potential increased competition from other domestic and global retailers entering the Indian market.
PROJECT ON BIG BAZAAR
This document provides an overview of Big Bazaar, India's largest hypermarket chain owned by Future Group. It discusses Big Bazaar's history since its launch in 2001, expansion across India, product categories offered, and key milestones over the years such as partnerships, new store openings, and awards received. The document also includes a SWOT analysis section that evaluates the strengths, weaknesses, opportunities and threats for Big Bazaar.
Consumer behaviour towads Big Bazaar
This document is a project report submitted by a student named S Athaullah for their MBA program. It discusses their summer internship project conducted at Future Group's Big Bazaar retail store. The report includes chapters on the retail industry analysis, company analysis of Big Bazaar, discussion of the training received, and analysis of the research conducted during the internship. A survey was administered to understand customer behavior and perceptions of Big Bazaar. The findings provide insights into factors influencing customer decisions and their satisfaction levels with various aspects of shopping at Big Bazaar.
Retail project report
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
A study on Consumer Buying Behavior at Big Bazaar
This document summarizes a project report on consumer buying behavior for men's shirts at Big Bazaar in Burdwan, India. The report includes a description of the research methodology used, which was a survey of 100 customers at the Big Bazaar store. Key findings from data analysis include that most customers are middle-income males aged 15-35 who prefer the Knighthood brand of shirts priced between Rs. 301-500. Most customers buy shirts without a specific occasion in mind and are satisfied with their shopping experience and product offerings at Big Bazaar. Suggestions for improving customer attraction include expanding branded shirt options and improving parking availability.
Marchindising mix and store environment at bigbazar
The document discusses store environment and merchandising mix in retail stores. It focuses on how these factors influence customer satisfaction levels. Specifically, it examines the store environment and merchandising mix at Big Bazaar stores in India. The objectives are to determine customer satisfaction with the store environment and merchandising mix, analyze how these factors influence satisfaction levels, identify which product sections have effective merchandising, and determine how to improve the store environment. The research methodology involves surveys of Big Bazaar customers to collect primary data on perceptions of the store.
project report on topic comparative analysis of Big Bazaar and Vishal mega mart
This document provides an overview of the retail industry in India. It begins with an executive summary that outlines key facts about the size and growth of the Indian retail industry. It then covers topics such as the meaning of retail, industry structure, profiles of major Indian retailers like Vishal Retail Ltd, objectives of the study, research methodology, and conclusions. The document aims to analyze the Indian retail scenario, consumer trends, and identify retail models that could work in India. It examines both global and Indian retail trends to understand characteristics and drivers of change in the Indian retail industry.
Retailing of Big bazaar
The document provides an overview of Food Bazaar, a retail chain owned by Future Group in India. It discusses Food Bazaar's business model, target customers, supply chain management, and financial performance. Food Bazaar focuses on grocery items, operates on a low-cost model, and has expanded to over 133 stores across India. It aims to provide customers with a wide range of products at affordable prices.
Retail visit report of big bazaar
Big Bazaar is a chain of hypermarkets in India owned by Pantaloon Retail India Ltd. The document analyzes an individual Big Bazaar store located in Kalyan, Mumbai. It provides an introduction to Big Bazaar and discusses the socio-economic importance of the store in Kalyan. It identifies Big Bazaar as a hypermarket and outlines the various product categories available.
More Related Content
What's hot
Ppt on big bazar
Big Bazar is a chain of shopping malls in India with over 101 outlets owned by Future Group. It aims to attract customers through various offers while enhancing sales and increasing the average spending of existing customers. Recommendations to achieve this include focusing on e-commerce, improving customer service and loyalty programs, expanding training programs for employees, addressing long queues at billing counters, increasing product variety and brands, and improving infrastructure for distribution and home delivery. Further recommendations are to aggressively expand to tier 2 cities, offer exclusive product brands, improve store layout and customer experience, and ensure product quality and availability.
Ppt For Visit To A Mall
In this ppt we have shown that when the students are supposed to visit a mall,,, wht to do there and we have explained the topic retailing in some details.here we've visited westend mal,ludhiana...!!!!
Big bazar
Big Bazaar is a chain of hypermarkets founded in 2001 in India. It is owned by Future Group and has over 148 stores across 80 cities. Big Bazaar offers a wide range of products across various categories at discounted prices of 6-60% lower than market rates. It targets middle and upper middle class customers. The stores range from 30,000-160,000 square feet and contain departments for grocery, general merchandise, furniture and more. Big Bazaar aims to be a one-stop shop for customers' shopping needs.
Big Bazaar
Big Bazaar is a hypermarket retail chain founded in 2001 with headquarters in Mumbai. It has over 133 outlets across India and offers a wide range of products from various categories. Big Bazaar uses strategies like everyday low pricing and promotional pricing to attract customers. It is located in prominent shopping malls with good transportation access and parking facilities. The store layout, signage, and staff training are focused on providing a good shopping experience to customers.
Shoppers Stop Merchandising Assortment
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
Big bazaar retailing strategy
Big Bazaar is a large chain of hypermarkets in India owned by Future Retail that offers a wide range of products across various categories. It has over 200 stores across India and employs a strategy of providing low prices on a large selection of goods through an everyday low pricing model. Big Bazaar utilizes various promotional schemes, loyalty programs, and a supply chain management system to efficiently source and provide products to customers. While it performs well in many areas, the summary identifies opportunities for Big Bazaar to improve customer experience during busy periods, increase awareness of its loyalty programs, and better link inventory to promotional activities.
Final big bazaar ppt
The document discusses the evolution and development of retail in India from traditional markets to modern retail formats. It outlines the four phases of organised retail in India from 2000-2010, focusing on increasing space, expansion, portfolio growth, and technology/sourcing improvements. It then discusses the current economic challenges facing retail. The document also provides details on Big Bazaar's strategy, operations, and pricing approaches to attract customers and drive sales.
Big bazaar report
This document summarizes a presentation about Big Bazaar, India's largest retail sector that was started in 2001 in Kolkata. It has departments like logistics, CSD, administration, and visual merchandising. The objectives are to study Big Bazaar's daily operations, understand strategies and policies, and examine how operations influence customer satisfaction. Findings include that 48% of customers are dissatisfied with CSD services, 51% with billing, 42% of shoppers are housewives, 68% visit weekly, and 50% buy groceries. Suggestions are given to improve customer service, minimize billing problems, explain offers, and hire more employees. In conclusion, Big Bazaar is a major shopping complex but lacks some branded
Big Bazaar Retail Strategy
Big Bazaar is a hypermarket retail store located in Bharuch, Gujarat that sells a wide range of products across various categories. It provides a convenient one-stop shopping experience for customers. To gain a competitive advantage, Big Bazaar utilizes strategies such as maintaining a strategic store location in the city center, offering a large product mix at low prices, employing an attractive store design, targeting various consumer demographics, and leveraging modern technology like EPOS and SAP systems. The store works to reduce costs in order to offer competitive prices while providing customers with a good shopping experience.
Presentation of d mart
D-Mart is a retail chain located in Koparkhairane, Navi Mumbai that follows an everyday low pricing strategy. It aims to be the lowest priced retailer in its area. D-Mart offers a wide range of products across multiple floors at discounted prices compared to MRP. It uses promotions, newspaper advertisements, and in-store signage to promote offers and drive sales. However, D-Mart faces threats from larger competitors and may struggle without brand loyalty or corporate backing.
BIG BAZAAR - RETAIL ADVERTISING STRATEGY
This document provides an overview of Big Bazaar's retail advertising strategies in India. It discusses that Big Bazaar is India's largest hypermarket chain, targeting the price conscious middle and lower middle classes. The advertising strategy focuses on price/value with the tagline "Isse Sasta Aur Kahin Nahin" and promotes regular sales and offers. Advertising occurs primarily through television, print media, and social media and leverages brand ambassadors like M.S. Dhoni. Recommendations include improving product visibility, adding online retail and home delivery, providing off-peak offers, and expanding to tier 2 cities.
Big Bazaar
Kishore Biyani is an Indian businessman and the founder and CEO of Future Group, one of India's largest retail and shopping conglomerates. Biyani founded Future Group in 1987 and has since expanded it to include various retail formats like Big Bazaar, Food Bazaar, and Brand Factory. Future Group now operates over 17 million square feet of retail space in 90 cities across India. Biyani pioneered modern retail in India by introducing international concepts like hypermarkets and supermarkets. Under his leadership, Future Group has grown to become one of the largest retailers in India, employing over 35,000 people.
Shoppers stop
Shoppers Stop is a chain of 81 retail stores in India founded in 1991 that sells international and domestic brands across various categories like apparel, accessories, cosmetics and home goods. It has a vision to be a global retailer in India and maintain the number one position for department stores. Some of its accomplishments include being awarded "Hall of Fame" and "Emerging Market Retailer of the Year." It aims to reposition itself and introduce more international brands while expanding to tier 2 and 3 cities through partnerships and focusing on digital channels.
Project on Big bazaar
Big Bazaar is a retail chain owned by Pantaloon Retail (India) Ltd. that aims to provide the lowest prices to India's middle class consumers. It operates over 150 stores across India. Big Bazaar differentiates itself through its large store sizes, wide selection of products across categories, and competitive pricing through bulk sourcing and cost efficiencies. It uses various promotional strategies like weekly discounts and loyalty programs to drive footfall. While organized retail provides an opportunity for growth, Big Bazaar faces threats from unorganized retail and potential increased competition from other domestic and global retailers entering the Indian market.
PROJECT ON BIG BAZAAR
This document provides an overview of Big Bazaar, India's largest hypermarket chain owned by Future Group. It discusses Big Bazaar's history since its launch in 2001, expansion across India, product categories offered, and key milestones over the years such as partnerships, new store openings, and awards received. The document also includes a SWOT analysis section that evaluates the strengths, weaknesses, opportunities and threats for Big Bazaar.
Consumer behaviour towads Big Bazaar
This document is a project report submitted by a student named S Athaullah for their MBA program. It discusses their summer internship project conducted at Future Group's Big Bazaar retail store. The report includes chapters on the retail industry analysis, company analysis of Big Bazaar, discussion of the training received, and analysis of the research conducted during the internship. A survey was administered to understand customer behavior and perceptions of Big Bazaar. The findings provide insights into factors influencing customer decisions and their satisfaction levels with various aspects of shopping at Big Bazaar.
Retail project report
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
A study on Consumer Buying Behavior at Big Bazaar
This document summarizes a project report on consumer buying behavior for men's shirts at Big Bazaar in Burdwan, India. The report includes a description of the research methodology used, which was a survey of 100 customers at the Big Bazaar store. Key findings from data analysis include that most customers are middle-income males aged 15-35 who prefer the Knighthood brand of shirts priced between Rs. 301-500. Most customers buy shirts without a specific occasion in mind and are satisfied with their shopping experience and product offerings at Big Bazaar. Suggestions for improving customer attraction include expanding branded shirt options and improving parking availability.
Marchindising mix and store environment at bigbazar
The document discusses store environment and merchandising mix in retail stores. It focuses on how these factors influence customer satisfaction levels. Specifically, it examines the store environment and merchandising mix at Big Bazaar stores in India. The objectives are to determine customer satisfaction with the store environment and merchandising mix, analyze how these factors influence satisfaction levels, identify which product sections have effective merchandising, and determine how to improve the store environment. The research methodology involves surveys of Big Bazaar customers to collect primary data on perceptions of the store.
project report on topic comparative analysis of Big Bazaar and Vishal mega mart
This document provides an overview of the retail industry in India. It begins with an executive summary that outlines key facts about the size and growth of the Indian retail industry. It then covers topics such as the meaning of retail, industry structure, profiles of major Indian retailers like Vishal Retail Ltd, objectives of the study, research methodology, and conclusions. The document aims to analyze the Indian retail scenario, consumer trends, and identify retail models that could work in India. It examines both global and Indian retail trends to understand characteristics and drivers of change in the Indian retail industry.
What's hot (20)
Marchindising mix and store environment at bigbazar
Marchindising mix and store environment at bigbazar
project report on topic comparative analysis of Big Bazaar and Vishal mega mart
project report on topic comparative analysis of Big Bazaar and Vishal mega mart
Viewers also liked
Retailing of Big bazaar
The document provides an overview of Food Bazaar, a retail chain owned by Future Group in India. It discusses Food Bazaar's business model, target customers, supply chain management, and financial performance. Food Bazaar focuses on grocery items, operates on a low-cost model, and has expanded to over 133 stores across India. It aims to provide customers with a wide range of products at affordable prices.
Retail visit report of big bazaar
Big Bazaar is a chain of hypermarkets in India owned by Pantaloon Retail India Ltd. The document analyzes an individual Big Bazaar store located in Kalyan, Mumbai. It provides an introduction to Big Bazaar and discusses the socio-economic importance of the store in Kalyan. It identifies Big Bazaar as a hypermarket and outlines the various product categories available.
Big Baazar Retail Marketing
This document provides an overview of Big Bazaar, a chain of shopping malls in India owned by Future Group. It discusses Big Bazaar's history, operations, and growth over time. Key points include that there are now 148 Big Bazaar stores across 80 cities in India, with store sizes ranging from 30,000-160,000 square feet. The stores offer over 200,000 products across various categories like fashion, food, electronics, and furniture. Big Bazaar aims to be affordable and accessible to all customer segments in India through its value-focused retail approach.
Reliance Fresh vs more Final
Reliance Fresh and more. are two Indian retail chains that employ similar retail mix strategies. Both focus on convenient store locations and place importance on private label products, promotions, and personnel. Reliance Fresh stores are smaller convenience stores while more. has both neighborhood supermarkets and larger hypermarket stores. The document discusses the retail mix elements and strategies used by each chain, such as pricing, promotions, product assortments, store presentations, and personnel approaches.
A projects report on effectiveness of retailing mix in big bazaar
This document is a project report on the effectiveness of the retailing mix at Big Bazaar, an Indian hypermarket chain owned by Pantaloon Retail. It provides background on Pantaloon Retail and Future Group, the parent companies of Big Bazaar. It then discusses Big Bazaar's products, departments, management style, strategy, and competitors. The report aims to analyze and evaluate Big Bazaar's retailing mix and provide recommendations for improvement.
Big Bazaar and Aditya Birla Retail More: A Comparative Study
This document compares and contrasts the retail chains Big Bazaar and Aditya Birla Retail More in India. Both chains target middle-income customers but have different positioning and strategies. Big Bazaar has over 290 stores nationwide and focuses on low prices, while More has around 500 smaller stores and emphasizes value and convenience. Their store formats, pricing approaches, branding activities and loyalty programs show similarities and differences. The conclusion evaluates their strengths and weaknesses, finding Big Bazaar has a stronger loyalty program while More could improve advertising and staff training. Recommendations include focusing on quality for Big Bazaar and promoting private labels for More.
Retail marketing mix and planning
The key aspects of retail marketing are satisfying customer needs and wants. Retailers must consider customer needs in their decisions and develop merchandise that meets specific customer needs. The essence of retail marketing is a customer-centric philosophy that places customers at the core of all retail activities.
Brainstorming definition phases launch new product development 2 powerpoint p...
The document outlines the stages of a new product development style which includes brainstorming, definition, construction, market launch, sales & support, and sustaining the product phases. Ideas are conceived and iteratively developed into a product which is then launched, sold, and supported in the market.
New product development market testing development design 4 powerpoint ppt s...
The document presents a flowchart depicting the stages of new product development from idea generation through commercialization. The process begins with idea generation, followed by screening and evaluation of ideas. Next is business analysis, then product development, market testing, and ultimately commercialization of the successful product.
Innovation decision making new product development npd new product developmen...
The document outlines the stages of new product development including discovery, exploration, scoping, building the business case, development, testing and validation, launch, and post-launch review. The process takes 14-20 months to complete and involves 3 month periods for discovery and exploration, 3-6 month periods for scoping and building the business case, 3+ months for development, and testing/validation leading up to launch.
case study of Big bazaar or future group
Case study of HRD of Big bazaar or future group. useful for management students as well as students of engineering.
Romanian Retail 2.0
This is an opening keynote Alain Thys gave at the Bucharest Retail Innovation Forum on May 29, 2008. It covers the future evolutions in Romanian retail development and the market opportunities that still exist for local retailers and brands.
Retail Mix - Candylicious
Retail strategy mix of candylicious - describing location, display and shop spacing, customer service, etc
Retail Marketing Management - Marketing Mix
1. The marketing mix consists of the 4 P's - product, price, place, and promotion. It represents the set of controllable tactical marketing tools that a firm uses to produce the desired response in target markets.
2. For retail marketing, the product is the total offer including merchandise, store layout and services. Price is what the customer pays for the benefits. Place refers to distribution channels and inventory management. Promotion communicates the retail offer through various means.
3. Creating the right retail atmosphere through store layout, lighting, music and other sensory elements can influence customer emotions and behavior in the store. Elements like product quality, brand, and customer service also contribute to the total retail product.
Big bazaar (Beginning and its way to success)
Big Bazaar is a retail chain founded in India in 2001. It is owned by Future Group and has over 200 stores across India. Big Bazaar offers products across various categories at discounted prices. It has over 36,000 employees and annual revenue of over $1.7 billion. The founder, Kishore Biyani, aimed to provide affordable goods to Indian customers. Big Bazaar has expanded its product offerings and launched various promotional campaigns over the years to become one of the largest retail chains in India.
Retail formats and retail mix
Retail Formats - Hyper market, departmental store and super store
HYPERCITY SHOPPERS STOP RELAINCE FRESH
48512623 food-bazaar-and-reliance-fresh
This document compares and contrasts the retail strategies of Food Bazaar and Reliance Fresh in India. Food Bazaar has 173 stores in 73 cities and 65 rural areas, positioned as a bazaar with quality products at affordable prices. Reliance Fresh has 453 stores in 45 cities, positioned as a friendly neighborhood store for fresh food. A questionnaire found that more customers recalled Reliance Fresh by name due to its neighborhood locations, though Food Bazaar was seen as providing better product offerings and services. In terms of promotions, Food Bazaar relies more on above-the-line advertising while Reliance Fresh focuses on membership discounts.
4 P's followed at Big Bazaar
Big Bazaar is a large Indian retail chain launched in 2001 that targets middle and upper middle class customers. It operates over 250 stores across India focused in tier 1 and 2 cities. Big Bazaar aims to provide value to customers through a wide selection of products at low prices using various pricing strategies like promotional pricing, psychological discounting, and bundled deals. It is part of the Future Group and owns other retail brands.
Retail store layout
The document discusses store layout and space management. It describes different circulation patterns for store layouts including free flow, grid, race track, herringbone, and spine forms. It also discusses parameters for evaluating space performance such as sales per square foot and margins. Space audits are recommended to analyze non-traded space, hot and cold spots, and efficiency of selling versus non-selling space. The goal is to optimize trading space to achieve maximum sales while ensuring customer convenience.
Retail marketing mix 3P's
This document discusses Prestige's retail marketing mix as a kitchen solutions provider. It covers the 7Ps of marketing - product, price, place, promotion, people, process, and physical environment. For each P, specifics are provided about Prestige's approach, such as offering various kitchen appliances and accessories, competitive pricing and payment options, an omnichannel approach to distribution, and emphasis on customer service and experience across all touchpoints. The goal is to provide a total kitchen solution and meet evolving consumer needs through innovation and strategic partnerships.
Viewers also liked (20)
A projects report on effectiveness of retailing mix in big bazaar
A projects report on effectiveness of retailing mix in big bazaar
Big Bazaar and Aditya Birla Retail More: A Comparative Study
Big Bazaar and Aditya Birla Retail More: A Comparative Study
Brainstorming definition phases launch new product development 2 powerpoint p...
Brainstorming definition phases launch new product development 2 powerpoint p...
New product development market testing development design 4 powerpoint ppt s...
New product development market testing development design 4 powerpoint ppt s...
Innovation decision making new product development npd new product developmen...
Innovation decision making new product development npd new product developmen...
Similar to Retail Mix: Big Bazaar Vs Total Hypermarket
Market plan
This document provides an overview of a group presentation on marketing plans. It discusses key marketing concepts like the marketing mix, 4Ps and 4Cs, target marketing, market segmentation, and marketing strategies. It then gives definitions and examples for each concept. The document outlines developing a marketing plan for a new Columbia Sportswear product - expanding into the snowboard and equipment industry. It analyzes the industry, identifies Columbia's strengths and weaknesses, and provides recommendations around market segmentation, goals, product details, and ensuring product performance.
Integrated marketing & marketing communicatio
This document discusses integrated marketing communication and promotion. It defines integrated marketing communication as integrating all methods of brand promotion to promote a product or service among target customers. The communication mix includes advertising, personal selling, sales promotion, public relations, events, publicity and direct marketing. Factors that influence the communication mix include the product type, use, complexity, purchase frequency, funds available, market type and size, competition level, and promotional objectives. The document also discusses advertising, sales promotion and evaluating effectiveness.
Marketing plan
This document outlines a marketing plan, including defining key terms like markets, marketing, and marketing plans. It discusses the purpose and characteristics of an effective marketing plan. The plan then describes various marketing strategies to consider, such as analyzing the size and nature of the market, conducting research, understanding competitors, developing advertising approaches, setting pricing, and determining the optimal marketing mix.
Mordern marketing concept
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
Promotion ans Pricing
This document outlines key concepts related to promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix, and objectives of promotion. It describes different types of advertising, sales promotion, personal selling, and public relations. It also outlines pushing and pulling promotional strategies and different types of pricing strategies, including how firms set prices and consumer perceptions of price.
Chapter 1
This document provides an overview of key marketing concepts, including the 4 P's of marketing (product, price, place, and promotion), different marketing philosophies (production, product, selling, societal, and marketing concepts), and the importance of planning and using information in marketing. It discusses understanding customer needs, competitors, coordinating business functions, and using capabilities to drive performance. The marketing mix and concepts are explained as frameworks for guiding business activities and decisions.
Marketing mix
Class lecture on Marketing Mix, Product Mix, Distribution Channel, Market Research, Consumer Protection
The Marketing Mix :7 P's of marketing
The document discusses the marketing mix, also known as the 7Ps of marketing. It explains that the marketing mix combines the original 4Ps of product, place, price, and promotion with the additional 3Ps of people, packaging, and process. For each P, it provides a definition and discusses key considerations. For example, it defines product as anything created to meet consumer needs, and explains the three-level concept of products. It also outlines important questions for entrepreneurs to consider for each P, such as determining the appropriate location, price, effective advertisements, hiring criteria, optimal packaging, and business processes.
9. marketing
marketing - series of health economics and entrepreneurship for pharmacy students part 9 Pharm Paul Malaba
GEC - TEM Lec 4.pptx
The document discusses marketing mix, which refers to the combination of marketing tools used by a company to satisfy customers and achieve goals. It describes the four Ps of marketing mix - product, price, place, and promotion. Product refers to the goods and services offered. Price is the amount charged. Place involves distribution channels that make the product available to customers. Promotion includes advertising, personal selling, and sales promotion to raise customer awareness. The marketing mix is an important part of developing an effective marketing strategy.
Developing of New product and Marketing product -Flying pods
A assignment for conceptualising new product to pricing, finding target markets,developing cost sheet, launching in market .
Interactive Mmt
The document discusses the basics of marketing. It defines marketing as the act of buying and selling in a market, involving the transfer of goods from producer to consumer. The marketing mix, which includes the product, price, place, promotion, and people is the basic framework for marketing. Marketing is important for today's economy as it allows businesses to gain an edge over competition and expand their customer base. The marketing mix elements and a product's lifecycle from introduction to growth, maturity, and decline are also overviewed.
CH 01 Development and role of selling.pptx
The document discusses various marketing concepts related to selling and the sales process. It begins by defining break-even analysis and providing an example calculation. It then defines business-to-business and business-to-consumer relationships. The remainder of the document covers additional key concepts in marketing and sales including the communications mix, distribution strategies, market penetration, market segmentation, the product life cycle, sales management, types of selling, target accounts, targeting, characteristics of modern selling, selling as a career, and the relationship between sales and marketing.
Rahul s vemula
The document discusses key concepts in marketing. It defines marketing as the process of planning and executing ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The 4Ps of marketing are Product, Price, Promotion, and Place. Customers are anyone looking to satisfy a want or need. A marketing plan guides marketing activities and includes elements like objectives, situation analysis, target markets, and marketing strategy. The marketing process involves defining objectives and strategies based on an analysis of the internal and external environments. Products can be consumer products, industrial products, or services.
Marketing Int 2
This document provides an overview of key marketing concepts including defining marketing, the marketing mix (4Ps), market segmentation, product life cycle, and methods of conducting market research. Marketing is defined as identifying, anticipating, and satisfying customer needs profitably. The role of marketing is to identify customer needs and provide desired goods/services to generate profits. The marketing mix consists of product, price, place, and promotion. Market segmentation involves dividing the market into distinct groups based on factors like demographics. Products go through different stages in their life cycle from development to decline. Market research can be primary research collecting new data or secondary research using existing data sources.
Core Concepts of Marketing.pptx
This document discusses the core concepts of marketing including the 4Ps (Product, Price, Place, Promotion). It defines needs, wants and demands and explains concepts like market segmentation, targeting, positioning, and branding. It then covers each of the 4Ps in detail - defining products and product life cycles, different pricing approaches and factors to consider, distribution channels, and various promotional techniques. The goal is to explain these fundamental marketing concepts and frameworks to help learners understand how to develop an effective marketing strategy.
Marketing Management
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Similar to Retail Mix: Big Bazaar Vs Total Hypermarket (20)
MARKETING MIX (4P's Of Marketing) Demo Presentation
MARKETING MIX (4P's Of Marketing) Demo Presentation
Developing of New product and Marketing product -Flying pods
Developing of New product and Marketing product -Flying pods
Recently uploaded
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Innovative Uses of Revit in Urban Planning and Design
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarThe latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Negotiation & Presentation Skills regarding steps in business communication, ...
Business Communication & presentation Skills, Negotiation Skills
Recently uploaded (20)
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
Retail Mix: Big Bazaar Vs Total Hypermarket
- 1. Retail Mix Presented By: AshishDhote, Bhola Prasad, Deepesh K. Dubey, Parag Sharma, RahulPatira, ShyamalimaBaruah
- 2. Agenda
- 3. Pantaloon Retail Pvt. Ltd. 1st store – In 2001 No. of stores – 149 Revenue – Rs. 4000 Cr. Jubliant Group 1st store – In 2006 No. of stores - 4
- 4. Location
- 6. Vision: making consumption affordable for all customer segments. Variety of goods to be traded – products that touch everyday life of consumers. Target Segment: Masses Competition Store area
- 8. Location Span of managerial control: Focusing 4 geographic areas Variety of goods to be traded – wide variety of products Target Segment: Customers that look for convenience and value. Competition Store area
- 10. Planogram Review Range Planning Space Planning Price Points
- 11. Planogram Review Range Planning Space Planning Price Points
- 12. Pricing
- 13. Price Vs Value Flexibility Pricing Objective Competition Customers expectation & Partners co-operation
- 15. Promotions External Promotion: Internal or In-store Promotion
- 16. External Promotions Static Billboards & Hoardings Movable Billboards & Hoardings Advertisement in Newspaper Advertisement in Magazines Radio and Television
- 18. Internal Promotions The most common In-Store Promos are as follows; Season Launch (Apparel) New Product Launch Mid-Season Offers Price-Offs and Discounts BOGOF Bouquet Offers and Bundling Cross Promotions with External Brands/Service Providers End of Season
- 19. Store Design
- 21. Store Layout
- 23. Interior Display
- 25. Store Layout
- 27. Interior Display
- 28. Customer Service
- 29. Listen, Understand & Take action Shiny Idea Customer Service Service Recovery-Moribund Shiny Ideas Customer Service Service Recovery-Reactive