The document discusses strategies for retail mix including an overview of Pantaloon Retail and Jubliant Group retailers, their target segments, store details, merchandise assortment, pricing approaches, communication mix of promotions, store design considerations, and focus on customer service. Key elements covered are location selection, variety of products traded catering to mass customers, planograms for merchandise display, pricing objectives, external and internal promotions, exterior and interior store presentations, and proactive and reactive service recovery.

1. Retail MixPresented By:AshishDhote, Bhola Prasad,Deepesh K. Dubey, Parag Sharma,RahulPatira, ShyamalimaBaruah

2. Agenda

3. Pantaloon Retail Pvt. Ltd.1st store – In 2001No. of stores – 149Revenue – Rs. 4000 Cr.Jubliant Group1st store – In 2006No. of stores - 4

4. Location

6. Vision: making consumption affordable for all customer segments.Variety of goods to be traded – products that touch everyday life of consumers.Target Segment: MassesCompetitionStore area

8. LocationSpan of managerial control: Focusing 4 geographic areasVariety of goods to be traded – wide variety of productsTarget Segment: Customers that look for convenience and value.CompetitionStore area

9. Merchandise Assortment

10. PlanogramReviewRange PlanningSpace PlanningPrice Points

11. PlanogramReviewRange PlanningSpace PlanningPrice Points

12. Pricing

13. Price Vs ValueFlexibilityPricing ObjectiveCompetitionCustomers expectation & Partners co-operation

14. Communication Mix

15. PromotionsExternal Promotion:Internal or In-store Promotion

16. External PromotionsStatic Billboards & HoardingsMovable Billboards & HoardingsAdvertisement in NewspaperAdvertisement in MagazinesRadio and Television

17. Internal Promotions

18. Internal PromotionsThe most common In-Store Promos are as follows;Season Launch (Apparel)New Product LaunchMid-Season OffersPrice-Offs and DiscountsBOGOFBouquet Offers and BundlingCross Promotions with External Brands/Service ProvidersEnd of Season

19. Store Design

20. Exterior Presentation

21. Store Layout

22. Store Interior Presentation

23. Interior Display

24. Exterior Presentation

25. Store Layout

26. Store Interior Presentation

27. Interior Display

28. Customer Service

29. Listen, Understand & Take actionShiny IdeaCustomer ServiceService Recovery-MoribundShiny IdeasCustomer Service Service Recovery-Reactive