Reliance Fresh operates 920 stores across 80 cities and 14 states in India. It aims to source directly from farmers to eliminate middlemen. Some controversies include complaints about low quality products and poor treatment of farmers. Reliance Fresh engages in corporate social responsibility initiatives like recruiting from underprivileged communities and providing loans and training to farmers. It plans to invest further in retail and expand to 6000 outlets across 784 cities in the next few years.

1. Reliance Fresh
Growth through value creation
Presented By:
Kuhu Pathak

2. Contents:
1) Reliance Retail Ltd – An Overview
2) Reliance fresh – Company Profile
3) Controversies
5) Corporate Social Responsibility – Reliance Fresh
6) SWOT Analysis – Reliance Fresh
7) Retail Mix – Reliance fresh
7) Future Plans of Reliance Retail Ltd.
8) Suggestions

3. Reliance Retail Ltd – An Overview

4. Reliance Retail Ltd – Overview
 920 Stores – 80 Cities – 14 States
 Reliance fresh (Supermarket)
First Venture
 Reliance Super (Mini-Hypermarket)

5.  Reliance Mart (Hypermarket)
95000 Products
 Unique Services - Tailoring, shoe & watch repair, Laundry.
Future Plan: Saloon

6. Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine, health care and Beauty Products)

7.  Reliance footprint
 Reliance time out (Books, toys, music and gifts)

8.  Reliance digital
 Reliance istore

9.  Reliance jewels
 Reliance AutoZone (Auto accessories and services)
 Reliance Living Homeware.

10. Reliance Fresh – Company Profile

11. Reliance Fresh :
 Industry: Retail
 Type: Supermarket
 Chairman & Managing
Director: Mukesh Ambani
 First Outlet:
Hyderabad( Banjara Hills)
 Founded: 30th
October 2006
 Headquarter: Mumbai
 Area: 2000-4000 Sq. Ft.

12. Controversies

13.  Fresh
Cheap

15. Jharkhand, Uttar Pradesh,
Madhya Pradesh, Orissa,
West Bengal, Kerala.

16. Corporate social responsibility

17.  Supply chain

18.  Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and
nearby mandals in ranga reddy district.
 Recruiting People – Underprivileged Community
 Biometric Cards – Farmers – Loans upto Rs. 15000
 Training the farmer
 Information centre:
Increase productivity
Market rates of different Corps
Technical Help
Quality of seeds and fertilizers

19. SWOT Analysis

20. Strength:
 Private label sale – own products (Reliance Select)
Contract Farming
Network – 1600 channels in villages

21. Weakness:
 Poor inventory control
Staff – Lack of knowledge about products
Parking
Opportunities:
Farm to fork, No middlemen, Farmers – Customer
Hundreds of farmers – 1 million farmers – next
five years

22. Threats:
 International Retail Giants: Carrefour, Metro AG, Tesco.
Bharti – Wallmart (Farm to Fork)
Operating cost are too high

23. Retail Mix – Reliance Fresh

24. Place:
Located in small commercial complexes close to 3-4
residential areas
Observation: Close to cross roads

25. Product Range:
 Vegetables and fruits
 House hold items
 Food and beverages – All premiere
brand + Private label
 Groceries – only private label
 Dairy products
 Non veg food items
 Ready to eat items

26. Promotion:
Main idea – make bulk purchase
Discount scheme days – Saturday and Sunday
Reliance fresh membership card – Reliance One

27. Pricing:
 Low prized private labels
 Discount on bulk buying
Private Labels:
 Maximum Space: Own Products
 Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay’s Chips.
 Reasons: High Margin

28. Future Plans of Reliance Retail Ltd.

29. Future plans:
 Plans to invest Rs 25000 Crore in next 4 year in their retail division
 Train students and housewives – Customer care & Quality service –
Part time job
 Every Indian Consumer
 New format of food and café – Reliance food
 Private label sale – Kirana store
 Pharmacy retail store
 6000 outlets – 784 cities
 Launch soaps, detergents, cosmetics and non FMCG products –
Private label

30. Suggestions:

31. Suggestions:
 Expand – Service
 Give training to staff
 Improve inventory control

33. Questions ???