Fast Moving Consumer Goods (FMCG) are non-durable goods that are sold quickly and at low costs such as food items, beverages, and personal hygiene products. FMCGs are characterized by high volume sales, low profit margins per unit, and rapid replenishment. Major FMCG companies include Hindustan Unilever, ITC, and Nestle which have significant market shares in India. Nestle is a Swiss company with popular brands like Maggi, Nescafe, KitKat, and Nestea that are frequently purchased by consumers.
Entering a New Market - Example PowerPoint presentationAaron Fisher
This is a mock presentation based on the theory that P&G wanted to enter a new market with one of their existing product lines. The new market is Canada and the product line is Luvs diapers.
Social Media in the Confectionery IndustryPete Healy
How the confectionery industry can use social media marketing for profitable growth. Presented at the 65th annual PMCA Production Conference in Lancaster, PA, April 2011, and published in the June 2011 issue of The Manufacturing Confectioner magazine.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
One of the top toothpaste brands in Bangladesh, Close Up initially made its mark by uniquely focusing on freshness instead of germ protection like others in the market. In this presentation, we examine Close Up's brand positioning and elements and see how the consumer perceives the brand in relation with its competitors.
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA pptPratik Thakkar
The ppt gives details info about BCG Matrix as well as Product Life Cycle.
The ppt project is on study of Automobile industry, done during my MBA (M.U).
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
Entering a New Market - Example PowerPoint presentationAaron Fisher
This is a mock presentation based on the theory that P&G wanted to enter a new market with one of their existing product lines. The new market is Canada and the product line is Luvs diapers.
Social Media in the Confectionery IndustryPete Healy
How the confectionery industry can use social media marketing for profitable growth. Presented at the 65th annual PMCA Production Conference in Lancaster, PA, April 2011, and published in the June 2011 issue of The Manufacturing Confectioner magazine.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
One of the top toothpaste brands in Bangladesh, Close Up initially made its mark by uniquely focusing on freshness instead of germ protection like others in the market. In this presentation, we examine Close Up's brand positioning and elements and see how the consumer perceives the brand in relation with its competitors.
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA pptPratik Thakkar
The ppt gives details info about BCG Matrix as well as Product Life Cycle.
The ppt project is on study of Automobile industry, done during my MBA (M.U).
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
As part of our Global Strategic Management (GSM) module, we were required to read through a Royco case study analyse the issues that the company was facing and perform our own analysis on the company and the industry.
From this analysis we were required to come up with recommendations to help Royco grow their business and resolve problems within the company
13th Jeddah Marketing Club (Introduction to FMCG) by Dr. Tarek SolimanMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
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Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
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■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
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■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
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*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...beulahfernandes8
Role in Financial System
NBFCs are critical in bridging the financial inclusion gap.
They provide specialized financial services that cater to segments often neglected by traditional banks.
Economic Impact
NBFCs contribute significantly to India's GDP.
They support sectors like micro, small, and medium enterprises (MSMEs), housing finance, and personal loans.
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
how to sell pi coins in all Africa Countries.DOT TECH
Yes. You can sell your pi network for other cryptocurrencies like Bitcoin, usdt , Ethereum and other currencies And this is done easily with the help from a pi merchant.
What is a pi merchant ?
Since pi is not launched yet in any exchange. The only way you can sell right now is through merchants.
A verified Pi merchant is someone who buys pi network coins from miners and resell them to investors looking forward to hold massive quantities of pi coins before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
Yes of course, you can easily start mining pi network coin today and sell to legit pi vendors in the United States.
Here the telegram contact of my personal vendor.
@Pi_vendor_247
#pi network #pi coins #legit #passive income
#US
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
3. Fast Moving Consumer Goods (FMCG) – or Consumer
Packaged Goods (CPG) – are products that are
• sold quickly and
• at relatively low cost.
Examples include non-durable goods such as soft
drinks, toiletries, and grocery items. Though the
absolute profit made on FMCG products is relatively
small, they generally sell in large quantities, so the
cumulative profit on such products can be substantial.
Hence the profit in FMCG goods always translates to
the number of good sold .ITC Limited, Procter &
Gamble and Unilever are the three biggest consumer
goods company that operate across the globe.
The term FMCGs refers to those retail goods that
are generally replaced or fully used up over a short
period of days, weeks, or months, and within one year.
This is either because of the high consumer demand or
because they tend to deteriorate rapidly.
4. CHARACTERISTICS OF FMCG FROM CONSUMER’S
VIEW POINT
Frequent purchase
Low involvement (little or no effort to choose the
item – products with strong brand loyalty are
exceptions to this rule)
Low price
7. • Cumulative Profits
• For a retailer's bottom line, the key benefit of
CPGs/FMCGs is the cumulative profit they provide.
CPGs/FMCGs have low profit margins, which means that
a small percentage of each each unit sale represents
profit. However, CPGs/FMCGs also sell in very high
quantities. This means that those small profits add up and
can form a significant portion of a retailer's total profits for
a fiscal period. This profit serve any number of financial
purposes in the business.
• Cross Merchandising Opportunities
• Retailers thrive when customers buy multiple items on
each visit. CPGs/FMCGs provide opportunities for cross
merchandising, which occurs when a business places two
products from different categories close to one another in
a strategic arrangement. For example, an electronics
retailer may sell remote controls that have high profit
margins but don't fall into the CPG/FMCG category. A
shelf of batteries (which are CPGs/FMCGs) next to those
remotes provides a chance to boost sales and earn profit
on two items when customers choose to buy the batteries
8. • Brand Appeal
• When a retailer offers CPGs/FMCGs, it can rely on the
brand appeal that they generate to drive sales. Most
CPGs/FMCGs come from brands that advertise heavily.
This means that when customers see CPGs/FMCGs on
store shelves they have pre-existing emotional
relationships with those brands, which may not be true of
the other items that the retailer sells. Seeing recognizable
brands may build trust between the customer and retailer
or lead to an additional purchase based on brand
awareness, with no special effort from the retailer.
• Diversification
• Selling CPGs/FMCGs spreads a retailer's revenue sources
over a broader spectrum of goods. The profits can help
offset slow sales for other products during seasonal dips in
demand or periods of reduced consumer confidence. In
the category of CPGs/FMCGs, retailers can choose from
among an almost unlimited range of product types
including pharmaceuticals, food items, beverages,
household products and disposable items. The range is so
broad that some retailers, such as grocery stores and
convenience markets, stay in business selling them
exclusively.
10. Basically there are only three disadvantages of the fmcg
:
• Since these goods are cheap in nature that is they
have a low price , they are not capable of provididng
immediate profit result . To obtain results a long period
of time is required and the profits are cumulative in
nature
• A lot of money is spent on advertizing and making the
brand name popular in order to avail huge profits . This
increase the cost price considerably .
• It is not possible to store these goods for future supply
because these are homogenous good and are a part
of the perfect competition market . Thus it is not
possible to hoard these goods in expectation of higher
profits in future becauese both the sellers and buyers
are generally the price takers.
11. MARKET SHARE OF MAJOR
PLAYERSCompany Hindustan
Unilever
ltd.
Indian
Tobacco
company
Nestle Britania Dabur others
Market
Share
36.4 % 30 % 8.2 % 6 % 4.3 % 15.1 %
HUL ltd .
ITC
Nestle
Britania
Dabur
Others
13. INTRODUCTION
Nestlé’s products include baby food, bottled
water, breakfast cereals, coffee and tea,
confectionery, dairy products, ice cream, frozen
food, pet foods, and snacks. Twenty-nine of
Nestlé’s brands have annual sales of over CHF1
billion (about US$1.1 billion),[7] including Nespresso,
Nescafé, Kit Kat, Smarties, Nesquik, Stuffer’s, Vittel,
and Maggi. Nestlé has 447 factories, operates in
194 countries, and employs around 339,000
people.[1] It is one of the main shareholders of
L’Oreal, the world’s largest cosmetics company.[8]
14. HISTORY
Our history begins
back in 1866,
when the first
European
condensed milk
factory was
opened in Cham,
Switzerland, by the
Anglo-Swiss
Condensed Milk
Company
17. GROWTH INCOME
• NESTLE markets hundreds of brands in approximately 200
countries and territories around the world . The customers
have spent an estimated of 107 billion US $ on the
products of the same .
• NESTLE has megabrands that generate $ 1 billion or more
each year in annual retail sales. It’s economic reach is
deep and sustainable .
18. NESTLE AS AN FMCG
PRODUCT
from consumer’s view point :
– it is frequently purchased
– Consumer has low involvement in its purchase (little or
no effort to choose the item – products with strong
brand loyalty are exceptions to this rule)
– Low price
19. FACTORS THAT DETERMINE
IT’S DEMAND ARE:
• Brand name : nestle is a very popular brand name and
trusted among most of the people. This influences its demand
on a huge scale.
• Quality product : nestle is a product of standard quality
having registered itself with the indian health standards and
thus is trusted by all .
• Taste and preferences : the taste and preferences of a
consumer affects the demand of a product hugely . Since
the nestle products come in a huge variety of flavors it covers
the demand of a huge percentage of the population
20. • Chocapic-nestle cereals just like kellogs
• Magic masala/or maggi
• nescafe
• nestea
• Panna{water}
21. • Price : nestle has a nominal price and thus is
affordable by a huge range of people . It also follows
the law of demand because of which it’s demand is
more since it’s price is less.
• Population : nestle is a form of swiss tasty products
which is consumed by the people of all ages , be it
senior citizens or students.
• Government policy : there are no government
restrictions imposed on nestle as such because of
which it can produce in order to meet the demands.
22. • Advertisements : of all the factors mentioned
advertisements are the most important determinant.