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TEAM GLARE
COMPARITIVE STUDY BETWEEN
AUCHAN & EASY DAY

BASED PURELY ON PERSONAL JUDGMENT
• Max

2
3
About AUCHAN (In India)
• Max Hypermarket India Pvt Ltd is controlled Landmark
Group, a Dubai-based conglomerate that also owns hotels
and restaurants in the Middle East and India. Max had a
franchise agreement with the Dutch Group – SPAR since
2007, but that deal expired this year.
• Subsequently, France's Auchan entered into a franchising
deal with Max Hypermarket India Pvt Ltd to enter the
super-size retail market segment in India.

• The 13 existing Max Hypermarket stores will be
rebranded under Auchan's colours this year and will
operate under the franchise agreement.
4
About Easy Day
Bharti Retail is a wholly owned subsidiary of Bharti
Enterprises. The Company operates easyday
neighborhood stores and compact hypermarket
stores called “easyday” Market.
• BhartiWalmart is a B2B joint venture between
Bharti Enterprises and Walmart for wholesale cash
& carry and back-end supply chain management
operations
in
India
to
serve
small
retailers, manufacturers, institutions and farmers.
The Company operates Cash & Carry stores under
the Best Price Modern
5
COMPARITIVE STUDY OF MARKETING
STRATEGIES

COMPARITIVE
STUDY
POINTS OF
PARITY

PARITY OF
DIFFERENCE
6
POINTS OF PARITY
• PRIORITY  GROCERY & FOOD ITEMS

EATERIES

IN HOUSE BRANDS OR
WHITE
LABEL
PRODUCTS

7
POINTS OF PARITY…..2
BILLING METHOD

SHELFING/DISPLAY
8
POINTS OF PARITY…..3
VISUAL
MERCHANDISING

9
POINTS OF PARITY…..3
SALES BOYS & GIRLS

10
POINTS OF DIFFERENCE –

USP

LOWEST PRICES

QUALITY & CUSTOMER
SERVICE

11
USP

POINTS OF DIFFERENCE POSITIONS AS A
WHOLESOME
FAMILY STORE FOR
ALL PURPOSES

PROJECTS AS A PLACE
MAJORLY FOR GROCERY
& F&B (ref pictures) 

12
POINTS OF DIFFERENCE….2
VALUE ADDS (ADD ONS)

CO-BRANDED CREDIT CARDS

MONEY GRAM TIE-UP

13
POINTS OF DIFFERENCE….3
SOURCING
 EASYDAY – LOW PRICES BY ACQUIRING ENTIRE PLANT CAPACITY THUS
CREATING MORE WHITE LABELS
 Auchan – LOW PRICES BY BARGAINING AND BUYING CHEAPER

INVENTORY MANAGEMENT (From discussion
with supervisors at stores)
 EASYDAY– HIGHLY REACTIVE AND SOPHISTICATED INVENTORY
MANAGEMENT
(I.E WHAT SELLS MORE IS ORDERED MORE AND
REPLENISHED FASTER)
 Auchan- NOT SO SOPHISTICATED
14
POINTS OF DIFFERENCE….4
BUILDING LOYALTY
 EASYDAY – BUILDING LOYALTY ONLY THROUGH LOWER PRICES

 Auchan – BUILDING LOYALTY BY LOYALTY PROGRAMS (INNER CIRCLE)

CSR & COMMUNITY ACTIVITIES
 EASYDAY – HIGHLY ACTIVE BOTH WITH CUSTOMERS AND SUPPLIERS
 Auchan – NO SUCH INSTANCES HIGHLIGHTED

15
POINTS OF DIFFERENCE…5

AUCHAN – TALKS ABOUT SAVINGS

EASY DAY – ALWAYS COMPARING PRICES

16
POINTS OF DIFFERENCE…6
AUCHAN
–
SINGLE
BILLING
LOCATION but Easyday has dual
billing location

EASY DAY – LAYOUT & PLACMENT IS BETTER AND
PLACEMENT
17
THANK YOU

18

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RETAIL INDUSTRY COMPARISON BETWEEN AUCHAN & EASYDAY

  • 1. TEAM GLARE COMPARITIVE STUDY BETWEEN AUCHAN & EASY DAY BASED PURELY ON PERSONAL JUDGMENT
  • 3. 3
  • 4. About AUCHAN (In India) • Max Hypermarket India Pvt Ltd is controlled Landmark Group, a Dubai-based conglomerate that also owns hotels and restaurants in the Middle East and India. Max had a franchise agreement with the Dutch Group – SPAR since 2007, but that deal expired this year. • Subsequently, France's Auchan entered into a franchising deal with Max Hypermarket India Pvt Ltd to enter the super-size retail market segment in India. • The 13 existing Max Hypermarket stores will be rebranded under Auchan's colours this year and will operate under the franchise agreement. 4
  • 5. About Easy Day Bharti Retail is a wholly owned subsidiary of Bharti Enterprises. The Company operates easyday neighborhood stores and compact hypermarket stores called “easyday” Market. • BhartiWalmart is a B2B joint venture between Bharti Enterprises and Walmart for wholesale cash & carry and back-end supply chain management operations in India to serve small retailers, manufacturers, institutions and farmers. The Company operates Cash & Carry stores under the Best Price Modern 5
  • 6. COMPARITIVE STUDY OF MARKETING STRATEGIES COMPARITIVE STUDY POINTS OF PARITY PARITY OF DIFFERENCE 6
  • 7. POINTS OF PARITY • PRIORITY  GROCERY & FOOD ITEMS EATERIES IN HOUSE BRANDS OR WHITE LABEL PRODUCTS 7
  • 8. POINTS OF PARITY…..2 BILLING METHOD SHELFING/DISPLAY 8
  • 10. POINTS OF PARITY…..3 SALES BOYS & GIRLS 10
  • 11. POINTS OF DIFFERENCE – USP LOWEST PRICES QUALITY & CUSTOMER SERVICE 11
  • 12. USP POINTS OF DIFFERENCE POSITIONS AS A WHOLESOME FAMILY STORE FOR ALL PURPOSES PROJECTS AS A PLACE MAJORLY FOR GROCERY & F&B (ref pictures)  12
  • 13. POINTS OF DIFFERENCE….2 VALUE ADDS (ADD ONS) CO-BRANDED CREDIT CARDS MONEY GRAM TIE-UP 13
  • 14. POINTS OF DIFFERENCE….3 SOURCING  EASYDAY – LOW PRICES BY ACQUIRING ENTIRE PLANT CAPACITY THUS CREATING MORE WHITE LABELS  Auchan – LOW PRICES BY BARGAINING AND BUYING CHEAPER INVENTORY MANAGEMENT (From discussion with supervisors at stores)  EASYDAY– HIGHLY REACTIVE AND SOPHISTICATED INVENTORY MANAGEMENT (I.E WHAT SELLS MORE IS ORDERED MORE AND REPLENISHED FASTER)  Auchan- NOT SO SOPHISTICATED 14
  • 15. POINTS OF DIFFERENCE….4 BUILDING LOYALTY  EASYDAY – BUILDING LOYALTY ONLY THROUGH LOWER PRICES  Auchan – BUILDING LOYALTY BY LOYALTY PROGRAMS (INNER CIRCLE) CSR & COMMUNITY ACTIVITIES  EASYDAY – HIGHLY ACTIVE BOTH WITH CUSTOMERS AND SUPPLIERS  Auchan – NO SUCH INSTANCES HIGHLIGHTED 15
  • 16. POINTS OF DIFFERENCE…5 AUCHAN – TALKS ABOUT SAVINGS EASY DAY – ALWAYS COMPARING PRICES 16
  • 17. POINTS OF DIFFERENCE…6 AUCHAN – SINGLE BILLING LOCATION but Easyday has dual billing location EASY DAY – LAYOUT & PLACMENT IS BETTER AND PLACEMENT 17