The document compares the marketing strategies of Auchan and Easy Day stores in India. Both focus on grocery and food items, house brands, similar billing and shelving methods. However, they differ in their positioning - Auchan positions itself as a wholesome family store while Easy Day focuses mainly on grocery. Easy Day emphasizes lower prices through private label brands and inventory management, while Auchan builds loyalty through programs. Easy Day is also more active in CSR activities. In conclusion, the document analyzes the points of parity and differences between the approaches of Auchan and Easy Day in India.

1. TEAM GLARE
COMPARITIVE STUDY BETWEEN
AUCHAN & EASY DAY
BASED PURELY ON PERSONAL JUDGMENT

2. • Max
2

3. 3

4. About AUCHAN (In India)
• Max Hypermarket India Pvt Ltd is controlled Landmark
Group, a Dubai-based conglomerate that also owns hotels
and restaurants in the Middle East and India. Max had a
franchise agreement with the Dutch Group – SPAR since
2007, but that deal expired this year.
• Subsequently, France's Auchan entered into a franchising
deal with Max Hypermarket India Pvt Ltd to enter the
super-size retail market segment in India.
• The 13 existing Max Hypermarket stores will be
rebranded under Auchan's colours this year and will
operate under the franchise agreement.
4

5. About Easy Day
Bharti Retail is a wholly owned subsidiary of Bharti
Enterprises. The Company operates easyday
neighborhood stores and compact hypermarket
stores called “easyday” Market.
• BhartiWalmart is a B2B joint venture between
Bharti Enterprises and Walmart for wholesale cash
& carry and back-end supply chain management
operations
in
India
to
serve
small
retailers, manufacturers, institutions and farmers.
The Company operates Cash & Carry stores under
the Best Price Modern
5

6. COMPARITIVE STUDY OF MARKETING
STRATEGIES
COMPARITIVE
STUDY
POINTS OF
PARITY
PARITY OF
DIFFERENCE
6

7. POINTS OF PARITY
• PRIORITY  GROCERY & FOOD ITEMS
EATERIES
IN HOUSE BRANDS OR
WHITE
LABEL
PRODUCTS
7

8. POINTS OF PARITY…..2
BILLING METHOD
SHELFING/DISPLAY
8

9. POINTS OF PARITY…..3
VISUAL
MERCHANDISING
9

10. POINTS OF PARITY…..3
SALES BOYS & GIRLS
10

11. POINTS OF DIFFERENCE –
USP
LOWEST PRICES
QUALITY & CUSTOMER
SERVICE
11

12. USP
POINTS OF DIFFERENCE POSITIONS AS A
WHOLESOME
FAMILY STORE FOR
ALL PURPOSES
PROJECTS AS A PLACE
MAJORLY FOR GROCERY
& F&B (ref pictures) 
12

13. POINTS OF DIFFERENCE….2
VALUE ADDS (ADD ONS)
CO-BRANDED CREDIT CARDS
MONEY GRAM TIE-UP
13

14. POINTS OF DIFFERENCE….3
SOURCING
 EASYDAY – LOW PRICES BY ACQUIRING ENTIRE PLANT CAPACITY THUS
CREATING MORE WHITE LABELS
 Auchan – LOW PRICES BY BARGAINING AND BUYING CHEAPER
INVENTORY MANAGEMENT (From discussion
with supervisors at stores)
 EASYDAY– HIGHLY REACTIVE AND SOPHISTICATED INVENTORY
MANAGEMENT
(I.E WHAT SELLS MORE IS ORDERED MORE AND
REPLENISHED FASTER)
 Auchan- NOT SO SOPHISTICATED
14

15. POINTS OF DIFFERENCE….4
BUILDING LOYALTY
 EASYDAY – BUILDING LOYALTY ONLY THROUGH LOWER PRICES
 Auchan – BUILDING LOYALTY BY LOYALTY PROGRAMS (INNER CIRCLE)
CSR & COMMUNITY ACTIVITIES
 EASYDAY – HIGHLY ACTIVE BOTH WITH CUSTOMERS AND SUPPLIERS
 Auchan – NO SUCH INSTANCES HIGHLIGHTED
15

16. POINTS OF DIFFERENCE…5
AUCHAN – TALKS ABOUT SAVINGS
EASY DAY – ALWAYS COMPARING PRICES
16

17. POINTS OF DIFFERENCE…6
AUCHAN
–
SINGLE
BILLING
LOCATION but Easyday has dual
billing location
EASY DAY – LAYOUT & PLACMENT IS BETTER AND
PLACEMENT
17

18. THANK YOU
18