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Wal Mart and BIG BAZAAR : A comparitive analysis
The document discusses the evolution of retail strategies in India and the contrasting approaches of Walmart and Big Bazaar, focusing on the impact of culture, consumer preferences, and entrepreneurship. Kishore Biyani's innovative methods and understanding of the Indian consumer landscape are highlighted, emphasizing the need for tailored retail experiences in a diverse market. It also notes the strategic importance of local sourcing and adapting retail formats to enhance customer engagement and satisfaction.
