Reliance

[object Object],[object Object],[object Object],What is Insurance? TYPES OF INSURANCE……

Where are we now? ,[object Object],[object Object],[object Object],[object Object],Continuous increase in market share over 4 years; from 1.9% in 2005-06 to 10.26% in 2009 -10 RLIC has achieved a growth rate of 21% while the private industry has grown at 13% Fastest to reach the 5 million policy mark Largest private insurer in terms of policy count in 2009-10

[object Object],[object Object],Political Factors

Economic factors ,[object Object],[object Object],[object Object],[object Object],[object Object]

SocioCultural Factors ,[object Object],[object Object],[object Object]

Technological Factors ,[object Object],[object Object]

Michael Porter Five Force Model

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRENGTHS

WEAKNESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object]

THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ST Avoiding Threats strategy Use Support from other Reliance setups for better Penetration in market and search for suitable Tie-ups WT Avoid and Overcome Strategy Keep a lookout for a suitable partner as FDI allowed increases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S W O T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOWS MATRIX ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SEGMENTATION TARGETING & POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INFOSYS WIN THE FLAT WORLD HOW Do WE GET THERE? STEP - 3

8 p’s of marketing mix 8 p’s

PRODUCT General Insurance Motor Insurance Help Wife Policy Home protector Policy Shop Keeper Policy Marine Policy Fire Policy Car Insurance Student Medical Insurance Travel Insurance

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRODUCT ( Contd.) Reliance Life Insurance Products

PLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

PEOPLE & PROCESS CEO COO CHANNEL HEADS REGIONAL HEADS REGIONAL HEADS REGIONAL HEADS BRANCH MANAGERS BRANCH MANAGERS BRANCH MANAGERS SALES MANAGER SALES MANGER SALES MANAGER AGENT AGENT AGENT AGENT AGENT AGENT AGENT AGENT AGENT

PEOPLE & PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Physical Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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