Kotak Mahindra Life Insurance offers a variety of individual and group insurance plans. It uses an integrated marketing strategy involving product development, pricing, promotion, and distribution to increase its customer base. For its child plan, the marketing mix includes advertising, publicity, and sales promotions. Its retirement plan also uses advertising, telemarketing, and an expansive distribution network. Kotak Life Insurance aims to increase penetration in various markets and partners with banks and co-ops to promote its insurance offerings.

3. OVERVIEW

4. Kotak Mahindra Old Mutual Life Insurance is a joint venture of the Kotak Mahindra Bank Limited (KMBL) and Old Mutual Plc . The Kotak Mahindra Old Mutual Life Insurance was established in 2001 and it is considered as one of the fastest growing insurance companies in India.

5. PERFORMANCE OF OM Kotak Mahindra Old Mutual Life Insurance

7. PRODUCTS

11. WHAT IS INSURANCE MARKETING?

16. MARKETING MIX

17. Definition “ Marketing mix is the term use to describe the combination of the four inputs which constitute the core of the companies marketing system – the product, price structure, promotional activities, and distribution system ”

18. MARKETING MIX PROMOTION MIX PRICE MIX PRODUCT MIX PLACE MIX

20.  Maintain economy in business by promoting cost effectiveness.  Act as a trustee of policy holders.  Keep in mind the emerging trends in business environment.  Improve the quality of customer services.

24. MARKETING STRATEGIES OF PRODUCTS

25. KOTAK CHILD ADVANTAGE PLAN

28. KOTAK RETIREMENT INCOME PLAN

32. MEDIA CENTRE

33. OUTLOOK MONEY Rates Kotak Life Insurance Plans among best in the industry

34. Business Standard