1. INDIA

2. Where Are We NOW..??

3. Introduction Bill Gates (Chairman of Microsoft Corporation) Ravi Venkatesan, chairman of Microsoft India Microsoft entered India in 1990. Microsoft currently has offices in 16 cities. Microsoft in India employs about 5000 people. Rank 36 in fortune 500 in 2010

4. Financial Analysis

5. Competition in hardware Mobiles Peripherals Competition in software OS Browsers Games Competition analysis

6. MOBILE Microsoft Competitiors

7. PERIPHERALS Microsoft Competitors

8. OPERATINGSYSTEM Microsoft Competitors

10. BROWSERS Microsoft & Competitors

11. GAMING Microsoft Competitors

12. GAMING

13. BCG MATRIX high MARKET GROWTH LOW high LOW MARKET SHARE

14. PEST ANALYSIS P E Political : Political Economical S T Social Technology

15. PEST ANALYSIS P E Economical : Political Economical S T Social Technology

16. PEST ANALYSIS P E Social : Political Economical S T Social Technology

17. PEST ANALYSIS P E Technological : Political Economical S T Social Technology

18. PORTER’s 5 Force model Supplier Power Threat of New entry Competitive Rivalry Buyer Power Threat of Substitute

20. Power is high where brand is powerful.

21. Possibility of integrating backwards.LOW

23. Capital requirement.

24. Infrastructure.

25. Government policies.

26. Skilled man force LOW

28. Large number of users.

29. Pressure from buyers.

30. Large part of the revenue.HIGH

32. Buyers propensity.

33. Substitute product quality. HIGH

35. Linux

36. Ubuntu

37. Intex

38. Logitech

39. Google

40. OthersHIGH

42. Skilled manpower.

43. Delivery capability and client satisfaction.

44. Strong financial muscle.

45. Competitive pricing.

47. Dependency on hardware

48. Unsecured OS (as compared to linux)

49. Not much expanded market

50. Expensive software

52. Enter into new sectors.

53. Increasing number of working age people.

55. Competition by local market.

56. Entry of big names in Indian market.

57. High exchange rate.

60. Brand name

61. Expand our network

64. Growing awareness.

66. Client satisfaction

68. Piracy

70. Fast changin tech

72. Piracy

74. High exchange rate

75. Extend updation period upto 1yrS

77. Expansion of sector

78. Production of hardware.W S

79. SEGMENTATION TARGETING TARGETING POSITIONING

80. SEGMENTATION

81. DEMOGRAPHIC AGE Games and Educational softwares for children. . OCCUPATIONAL Business class softwares for professionals and technical. EDUCATION Educational softwares

82. GEOGRAPHICAL REGION Globally present in all the countries.

83. TARGETING

84. EDUCATIONAL SECTOR Schools, colleges, Institutes etc. BUSINESS SECTOR Large firms, medium and small firms SERVICE SECTOR E- governance

85. INNOVATIVE TARGETING Target rural sector and awareness regarding

86. POSITIONING TECHNOLOGY HIGH HIGH INNOVATION PRICE TIME

87. HOW WE WILL REACH THERE…??

88. 7 P’s Physical Evidence Product Marketing Mix Process People Place Price Promotion

89. EXISTING PRODUCTS

90. UPCOMING PRODUCTS

91. PRICING 15% OFF- Windows 7 professional upgrade 30% discount-security products 15% off- take advantage of great opportunity! Microsoft’s latest pricing: Buy office 2007 now; and get office 2010 for free Bundling…. Free updation

92. PLACE

93. PROMOTION

94. PROCESS Buy Original S/W Internet Mobile Retail Store

95. PHYSICAL EVIDENCE

96. PEOPLE Ravi Venkatesan chairman Dr. P Anandan Managing director Saashikumar General manager JaspreetBindra Regional director SriniKoppolu Vice chairman