Reliance Life Insurance is a part of Reliance Capital Ltd, which is one of India's leading private sector financial services companies. Reliance Life Insurance's mission is to help customers manage their financial future. It offers various individual and group insurance plans, including savings, pension, investment, and risk plans. Some of its major competitors in the Indian insurance industry include LIC, HDFC Standard Life Insurance, Max New York Life Insurance, and ICICI Prudential Life Insurance.

1. BY:-
AMIT KUMAR
AMIT KUMAR 1

2. COMPANY PROFILE OF RELIANCE LIFE
INSURANCE
Few men in history have made as dramatic a contribution
to their country’s economic fortunes as did the founder of
Reliance, Shri. Dhirubhai Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
Reliance Life Insurance Company Limited is a part of
Reliance Capital Ltd. of the Reliance - Anil Dhirubhai
Ambani Group.
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3. COMPANY PROFILE OF RELIANCE LIFE
INSURANCE
Reliance Capital is one of India’s leading private sector
financial services companies, and ranks among the top 3
private sector financial services and banking companies, in
terms of net worth.
 Reliance Capital has interests in asset management and
mutual funds, stock broking, life insurance and general
insurance, proprietary investments, private equity and other
activities in financial services.
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4. CORPORATE MISSION
“To set the standard in helping our customers
manage their financial future”.
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5. RELIANCE LIFE INSURANCE PLANS
Products (Individual Plans)
Savings (Endowment)
Reliance Endowment Plan
Reliance Special Endowment Plan
Reliance Cash Flow Plan
Reliance Child Plan
Reliance Whole Life Plan
Pensions
Reliance Golden Years Plan
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6. RELIANCE LIFE INSURANCE PLANS
Investments
Reliance Market Return Plan
Risk / Protection
Reliance Term Plan
Products (Group / Corporate Plans)
Risk (Protection)
Reliance Group Term Assurance Policy
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7. RELIANCE LIFE INSURANCE PLANS
Reliance EDLI Scheme
Pensions
Reliance Group Gratuity Policy
Reliance Group Superannuation Policy
Reliance Money Guarantee Plan
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8. MAJOR PLAYERS IN THE INSURANCE
INDUSTRY IN INDIA
Life Insurance Corporation of India (LIC)
HDFC Standard Life Insurance Company Ltd.
Max New York Life Insurance Co. Ltd.
ICICI Prudential Life Insurance Company Ltd.
Om Kotak Mahindra Life Insurance Co. Ltd.
Birla Sun Life Insurance Company Ltd.
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9. DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY
RESPONDENTS
25%
Cover Future
Uncertainty
Tax Deductions
55%
Future Investment
20%
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10. DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE
RESPONDENTS
NATURE OF POLICY
LIFE POLICY
31%
NON LIFE
52% POLICY
BOTH
17%
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11. DATA SHOWS PEOPLES HAVING INSURANCE
30%
70%
Yes
No
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12. DATA SHOWS SATISFACTION OF RESPONDENTS WITH
RESPECT TO SERVICE AGENT
45.00%
55.00%
Satisfied Not satisfied
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13. DATA SHOWS RESPONDENT’S INVESTMENTS FOR TAX
SAVING
6%
12% 29%
14%
18%
19%
LI NSC BOND PPF PF EPF
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14. DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST
FORM OF INVESTMENT FOR SECURING THEIR FUTURE
Fixed Assets
32% Bank deposits
30%
Cash & Jewellery
Securities i.e.
bonds, MFs
4%
5% Shares
17% 11%
Insurance
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15. CONCLUSION
As people think that insurance is a tool to protect their family
and a tax saving device. They are aware of the fact and realizing
its importance. The company should try to expand and build its
infrastructure because there is a large potential of insurance in
India.
Reliance Life Insurance is a leading company when it comes to
insurance and it will easy for them to penetrate into the market
and secure a vunerable position if they pay greater attention to
the services provided to their customer and thereby forming a
long and trusted relationship.
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16. CONCLUSION
As reflected in the survey that at present 70% of the
customers are having insurance policies, out of which 87.5%
of them are planning for new investments. So, it can be a good
potential for the company and an attempt is to be made to trap
these customers.
Also, 43% of the customers are even ready to go for
insurance if a service providers approach them at there home
at a convinent time. So, the company should try and adhere to
this policy.
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17. QUESTIONNAIRE
1. Are you employed?
Yes No
2. Do you have any insurance policy?
Yes No
3. Which insurance policy do you have?
Life Non-Life Both
4. Which insurance company policy you prefer most?
LIC ICICI Prudential
SBI Insurance Reliance Life Insurance
Tata AIG Life Any Others_________________(Specify)
5. For how many years do you have insurance policy?
<5 5-10 10-15 Any Others
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18. 6. What do you think are the benefits of insurance cover?
Cover Future Uncertainty Tax Deduction
Future Investment Future Investment
Any Other____________________(Specify)
7. Which features of your policy attracted you to buy?
Low Premium High Risk Coverage
Money Back Guarantee Reputation of Company
Easy Access to Agent Any Other____________(Specify)
8. Your monthly income?
<5k 6k-10k 11k-15k Other_______
9. Do you really think insurance policy cover in today’s scenario?
_____________________________________________________
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19. 10. What is your perception about insurance?
A Saving Tool A Tax Saving Device A Tool To Protect the Future
11. How has/Would you bought/Buy an insurance?
Customer Approach Insurance Company
Insurance Company approach Customer
12. Are you satisfied with your policy?
Satisfied Saving Tool Not Satisfied Not Responding
13. Are you satisfied with the service agent?
Satisfied Saving Tool Not Satisfied Not Responding
14. Do you pay taxes?
Yes No
15. Where have you invested for tax saving?
Fixed Assets Bank Deposits Jewelries
Shares Insurance Others_______
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20. 16. Which is the best form of investment?
LIC Bonds NSC PPF
17. What do you intend to gain from investment?
Saving & Returns Securities Tax Benefits
18. What’s the right age to buy insurance?
After 18 After 25 After 30 Others______
19. Are you planning for new investment?
Planning Not Planning
20. What would you look for in an insurance companies?
A Trusted Name Friendly Service & Responsiveness
Good Plans Accessibility
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21. THANK YOU
AMIT KUMAR 21