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2.  About SEO
 Why We Need?
 SEO Techniques
 SEO Types
 Component Of SEO
 Description
 Strategy’s
 Content Checker Tool

3. • SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search
results on search engines.
• Search engine optimization (SEO) is the
process of optimizing your online content so
that a search engine likes to show it as a top
result for searches of a certain keyword

4. • SEO is good for the social promotion of your web site. People
who find your web site by searching Google or Yahoo are more
likely to promote it on Facebook, Twitter, or other social media
channels.
• If you have a web site, blog or online store, SEO can help your
business grow and meet the business objectives.
• If two web sites are selling the same thing, the search
engine optimized web site is more likely to have more
customers and make more sales.

5. SEO techniques are classified into three broad categories:
White Hat SEO
 Quality Content
 Title & Meta data
 Link Baiting
 Site Optimization
 Paid Backlinks
 Optimized Image Labels
Black Hat SEO
 Doorway Pages
 Hidden Text
 Keyword Stuffing
 Cloaking
 Sneaky Redirects
 Article Spinning

6. Grey Hat SEO
 Cloaking
 Duplicate Content
 PBN(Private Blog Networks)
 Social Media Automation
 and Purchasing followers
 Article Spinning
White
Hate
SEO is
95%
SEO is the Combination of White Hate SEO and
Black Hate SEO
Black
Hate
SEO is
5%
Grey
Hate
SEO is
100%

7. SEO can be broken down into 3 main stages:
Technical SEO
• Technical SEO refers to website and server
optimizations that help search engine spiders
crawl and index your site more effectively
(to help improve organic rankings).
• With technical SEO you can ensure that
search engines can crawl and index your
website with out any issues.

8. On Page SEO
The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other
elements found on a page.
 Title Tags
 Meta Description
 URL Structure
 Heading Tags
 Keyword Density
 Image SEO
 Internal Links
 External Links
 Mobiles Friendliness
 Meta Tags

9. Off Page SEO
Off-site SEO is generally known as link building but I prefer to use the term web site promotion since a
proper way to promote a website involves much more methods and techniques than building links.
 Creating Shareable Content
 Influencer Outreach
 Contribute as Guest Author
 Social Media Engagement
 Social Bookmarking Sites
 Forum Submission
 Blog Directory Submission
 Article Submission
 Video Submission
 Image Submission
 Infographics Submission
 Document Sharing

10. SEO Tools
 Google PageSpeed Insights
 Moz
 Keywordtool.io
 Google Analytics
 Google Keyword Planner
 Google Webmaster Tool

11. Components Of SEO

12. Keyword Research
Keyword research provides you with specific search data
that can help you answer questions like:
 What are people searching for?
 How many people are searching for it?
 In what format do they want that information?
 Keyword Planner
 KWFinder
 Ubersuggest

13. Website Analysis
• Web analytics is the measurement, collection, analysis and reporting of
web data for purposes of understanding and optimizing web usage
• Web analytics applications can also help companies measure the results of
traditional print or broadcast advertising campaigns.
 Google Web Analytics
 Woorank
 SEO Site Checkup

14. Link Building
Link building is the process of acquiring hyperlinks from other websites to your own. A
hyperlink (usually just called a link) is a way for users to navigate between pages on the
internet.
Link building can increase the number of high-quality links pointing to a website, in
turn increasing the likelihood of the website ranking highly in search engine results.
Link building is also a proven marketing tactic for increasing brand awareness.
 Ahrefs
 SEMrush
 MOZ

15. Strategy’s Steps:
1. Find an “Opportunity Keywords”
2. Analyze Google’s first page.
3. Optimize for on page SEO
4. Optimize for user intent
5. Make your content Unique
6. Build Links to your page
7. Improve and update your page