2013 was an exciting year for digital marketing – it witnessed the rapid rise of Google+, Facebook matured and cemented its position as the number 1 social media platform, Twitter went public and honed in on advertising, YouTube hit a billion unique users a month milestone, LinkedIn’s deeper integration with Slideshare reinforced its business social media lead. 2014 was arguably the year for mobile social media: Vine, Instagram and SnapChat collectively have a userbase of over 250 million users. For SEO, Google’s Hummingbird and In-depth search updates were arguably the most significant Google Algorithm updates over the last five years. Here is a summary of all major Google SEO and Social Media updates in 2013 from Google, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Vine, YouTube, SlideShare, and SnapChat. Have a Happy New Year in 2014!
Jon Bulava (@jbulava) and Romain Huet (@romainhuet) guide you through the setup for Twitter Cards. These are the slides from a Google Hangout on July 22, 2014. The video can be found here: https://www.youtube.com/watch?v=uarWbgBLRso
We had a handful of questions during the Hangout. These questions and their answers can be found here: https://dev.twitter.com/hangout-cards-questions
Jon Bulava (@jbulava) and Romain Huet (@romainhuet) guide you through the setup for Twitter Cards. These are the slides from a Google Hangout on July 22, 2014. The video can be found here: https://www.youtube.com/watch?v=uarWbgBLRso
We had a handful of questions during the Hangout. These questions and their answers can be found here: https://dev.twitter.com/hangout-cards-questions
How to Build and Scale a Long-lasting eCommerce BrandKunle Campbell
How to Build and Scale a Long-lasting eCommerce Brand with the eCommerce growth triangle & the eCommerce growth pyramid. The key premise is that in retail markets dominated by Amazon, a growing number of highly agile and social media savvy, direct-to-consumer product brands are still thriving. Kunle aims to shed some light into their eCommerce success using the eCommerce Growth Triangle and eCommerce Growth Pyramid - two frameworks ambitious online retailers can adopt to rapidly grow.
How to Double Sales without Acquiring New Customers – Retention MarketingKunle Campbell
Webinar Slides: Acquiring new customers is becoming an increasingly more difficult and expensive endeavor for marketers. You are pretty much competing for people’s attention with several other marketers when there is a hidden opportunity for generating additional sales from your existing customer base. Learn how to sell more to existing customers and increase repeat purchases.
In this webinar, Stoimen Vesselinov, a growth marketer at Metrilo, will talk you through how to use personalization and on-site behavioral analytics to rev up Customer Retention.
See why Retention Marketing can be an excellent growth engine to drive 2X sales. Stoimen will explain how to set up your Marketing for driving repeat sales, using your existing customers.
https://2xecommerce.com/webinars/retention-marketing-growth/
Mobile UX principles for Ecommerce in a Mobile First WorldKunle Campbell
This are the slides for a webinar hosted on 2X eCommerce:
https://2xecommerce.com/webinars/mobile-ux/
Ecommerce mobile traffic has finally surpassed desktop traffic. Conversion rates on mobiles in comparison to desktops are still lagging behind .
Whilst a handful of retailers offer best in class mobile user experience (UX) to shoppers, a vast majority of retailers are failing to keep mobile visitors on their sites, yet alone convert them as customers. They use shoddily pre-built ‘mobile’ templates that do not always adhere to mobile UX best practices.
This webinar will take you through key structural mobile design principles on major page templates relevant to ecommerce websites i.e. Category, Product, Checkout, Menu and Home page templates. You will learn exactly what elements are a must have and where to place them in order to make your mobile site easy to navigate and most important easy to shop.
All this is advice is offer to clients I consult with – spaces will be limited. So hurry and book now.
What you’ll learn
- User-centered design (UCD) principles for mobile visitors
- Context of a mobile visitor
- Key templates on your ecommerce site and how to optimise your design on each template
- How to communicate each principle to your web design agency
Advanced SEO Tactics to Fix Duplicate Content in eCommerce [ 2X eCommerce Web...Kunle Campbell
Duplicate content is a Technical SEO issue I continue to see over and over again in eCommerce. I want to give eCommerce managers a primer on the potential scenarios as well as the tools available at our disposal to fix these issues.
http://2xmedia.co/webinars/duplicate-content-ecommerce/
Retailers' Guide to Context Marketing in the EVERYWHERE GOOGLE AGEKunle Campbell
Presented at Future Thinking in Digital Marketing Meetup - September 1st 2014 - So we all thought Google+ was the be all, end all and Google's answer to web identity…well we were dead wrong!
Google has been hatching a much bigger plan in its back burner, that has been discounted by the Search Marketing Community…it's mobile device OS, Android.
How to Build and Scale a Long-lasting eCommerce BrandKunle Campbell
How to Build and Scale a Long-lasting eCommerce Brand with the eCommerce growth triangle & the eCommerce growth pyramid. The key premise is that in retail markets dominated by Amazon, a growing number of highly agile and social media savvy, direct-to-consumer product brands are still thriving. Kunle aims to shed some light into their eCommerce success using the eCommerce Growth Triangle and eCommerce Growth Pyramid - two frameworks ambitious online retailers can adopt to rapidly grow.
How to Double Sales without Acquiring New Customers – Retention MarketingKunle Campbell
Webinar Slides: Acquiring new customers is becoming an increasingly more difficult and expensive endeavor for marketers. You are pretty much competing for people’s attention with several other marketers when there is a hidden opportunity for generating additional sales from your existing customer base. Learn how to sell more to existing customers and increase repeat purchases.
In this webinar, Stoimen Vesselinov, a growth marketer at Metrilo, will talk you through how to use personalization and on-site behavioral analytics to rev up Customer Retention.
See why Retention Marketing can be an excellent growth engine to drive 2X sales. Stoimen will explain how to set up your Marketing for driving repeat sales, using your existing customers.
https://2xecommerce.com/webinars/retention-marketing-growth/
Mobile UX principles for Ecommerce in a Mobile First WorldKunle Campbell
This are the slides for a webinar hosted on 2X eCommerce:
https://2xecommerce.com/webinars/mobile-ux/
Ecommerce mobile traffic has finally surpassed desktop traffic. Conversion rates on mobiles in comparison to desktops are still lagging behind .
Whilst a handful of retailers offer best in class mobile user experience (UX) to shoppers, a vast majority of retailers are failing to keep mobile visitors on their sites, yet alone convert them as customers. They use shoddily pre-built ‘mobile’ templates that do not always adhere to mobile UX best practices.
This webinar will take you through key structural mobile design principles on major page templates relevant to ecommerce websites i.e. Category, Product, Checkout, Menu and Home page templates. You will learn exactly what elements are a must have and where to place them in order to make your mobile site easy to navigate and most important easy to shop.
All this is advice is offer to clients I consult with – spaces will be limited. So hurry and book now.
What you’ll learn
- User-centered design (UCD) principles for mobile visitors
- Context of a mobile visitor
- Key templates on your ecommerce site and how to optimise your design on each template
- How to communicate each principle to your web design agency
Advanced SEO Tactics to Fix Duplicate Content in eCommerce [ 2X eCommerce Web...Kunle Campbell
Duplicate content is a Technical SEO issue I continue to see over and over again in eCommerce. I want to give eCommerce managers a primer on the potential scenarios as well as the tools available at our disposal to fix these issues.
http://2xmedia.co/webinars/duplicate-content-ecommerce/
Retailers' Guide to Context Marketing in the EVERYWHERE GOOGLE AGEKunle Campbell
Presented at Future Thinking in Digital Marketing Meetup - September 1st 2014 - So we all thought Google+ was the be all, end all and Google's answer to web identity…well we were dead wrong!
Google has been hatching a much bigger plan in its back burner, that has been discounted by the Search Marketing Community…it's mobile device OS, Android.
The Only 3 Way to Grow and Double Sales in eCommerceKunle Campbell
eCommerce Marketing: These are marketing fundamentals in eCommerce, sharing the only 3 Ways etailers can Grow and Double Sales in their stores: #1.Increase the number of customers/relevant traffic, #2.Increase the Frequency of Purchase, #3.Increase Average order value per transaction.
This keynote was delivered at Buck New University on 6th March 2014
Relearning SEO - Untangling false assumptions Kunle Campbell
This is a slidedeck I have put together that aims to help educate our clients about what SEO in 2013 involves. There are now five core pillars: #1.Technical SEO #2.UI/UX #3. Content Marketing #4. Social Media #5.Public Relations
Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.
Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.
This talk was presented at Oxon Digital.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy