The power of content to help build long term relationships with customers. Presented at LinkedIn's event BrisbaneConnect: 14.

1. Matt Tindale
Director, Marketing Solutions
LinkedIn
Relationships Matter

2. Your buyers’ behaviuor is forever changed

3. 12:00
PM
6:00
AM
9:00
PM
9:00
PM
Mobile at the center of buyer’s lives

4. Through the
buying cycle
60%

5. Content itself is being transformed

7. More engagement
with content vs. jobs
Content is our core

8. The definitive professional publishing platform
YOU
Title
Company
Followers

9. Top 3 types
of expected content
Members expect & trust content from brands
Career
info
Current
affairs
Updates
from brands

10. Content marketing
is the bridge that builds relationships

11. Produces
results

12. Be accurate Be helpful Be everywhere
12
How we can help you
build those relationships

13. Content native to the experience
via the LinkedIn feed

14. BT Financial delivering engaging content

15. BT Financial delivering engaging content

16. LinkedIn Confidential ©2013 All Rights Reserved
Make customers more productive & successful1
Channel context matters3
Balance quality and quantity2
Publish, Edit, Curate4
Think “human”, not just “data” or “impression”5
Content on LinkedIn:
Help them to grow and
achieve