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Customer Webcast: Measuring employer brand success with the new LinkedIn Career Pages

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With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment.

You’ll learn:
- What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of
- How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement
- Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages

Published in: Recruiting & HR
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Customer Webcast: Measuring employer brand success with the new LinkedIn Career Pages

  1. 1. The Power of Analytics: Measuring employer brand success with the new LinkedIn Career Pages Customer Webcast, 29 November 2016
  2. 2. Erica Fitch Customer Success Manager LinkedIn Talent Solutions Tracey Brown Customer Success Manager LinkedIn Talent Solutions Your Facilitators
  3. 3. AGENDA 1. Introduction: Quick refresh of the new product 2. Overview of analytics 3. Analytics deep dive 4. Success stories 5. Q&A
  4. 4. 3Confidential, LinkedIn Quick refresh on the new LinkedIn Career Pages 10 October 2016
  5. 5. ● Reach more of the right talent Introducing the Next Generation of LinkedIn Career Pages Attract great talent with an authentic, personalized look at your culture & jobs ● Tell an authentic story ● Drive quality applicants ● Measure impact
  6. 6. 5Confidential, LinkedIn Overview of enhanced Analytics 10 October 2016
  7. 7. 6Confidential, LinkedIn Company and Career Pages comes with up to four Analytics reports 12 October 2016 1. Updates Analytics 2. Follower Analytics 3. Visitor Analytics 4. Talent Brand Analytics
  8. 8. 7Confidential, LinkedIn Analytics Deep Dive 10 October 2016
  9. 9. 8Confidential, LinkedIn Key functionality in the analytics dashboards 10 October 2016
  10. 10. 9Confidential, LinkedIn Updates Analytics provides aggregate and individual performance of your updates 10 October 2016 Organic Updates vs Sponsored Update Performance Individual Update Performance Updates Analytics
  11. 11. 10Confidential, LinkedIn Updates Engagement table provides detailed individual performance of your updates 10 October 2016 Updates Analytics Updates Engagement Table
  12. 12. 11Confidential, LinkedIn Followers Analytics paints a complete picture of performance on building your follower base 10 October 2016 Followers Analytics Three key areas will show Follower performance: Follower Acquisition Performance & Trends Follower Demographics Relative Performance to similar companies Follower Analytics
  13. 13. 12Confidential, LinkedIn Highlight and trends gives an immediate snapshot of Follower performance 10 October 2016 Follower Acquisition Performance & Trends Follower Analytics
  14. 14. 13Confidential, LinkedIn Demographics and Benchmarks gives a deeper understanding of your Followers 10 October 2016 Follower Demographics & Benchmark Performance Follower Analytics
  15. 15. 14Confidential, LinkedIn Visitor Analytics shows information on the amount of traffic to the page and who is visiting 10 October 2016 Three key graphs make up the Visitors Analytics Report: 1. Traffic metrics 2. Visitor demographics 3. Specific page traffic Visitor Analytics Visitor Analytics 2 1 3
  16. 16. 15Confidential, LinkedIn 1 Traffic Metrics showing page performance can be found in the first chart 10 October 2016 Traffic Metrics Unique Visitors Page views Visitor Analytics
  17. 17. 16Confidential, LinkedIn Visitor Demographics show the type of members that are visiting your page 10 October 2016 Visitor Demographics Visitor Analytics 2
  18. 18. 17Confidential, LinkedIn 3 Page Traffic provides detailed breakdown of each Tab and Audience View 10 October 2016 Page Traffic Visitor Analytics
  19. 19. 18Confidential, LinkedIn Talent Brand Analytics show the strength of your employer brand and competitive insights 10 October 2016 Four key charts make up the Talent Brand Analytics Report: 1. Talent Highlights 2. Company Talent Flows 3. Talent Attraction 4. Applicant Behaviour Talent Brand AnalyticsTalent Brand Analytics 2 1 3 4
  20. 20. 19Confidential, LinkedIn Talent Highlights provides the first quick snapshot of your talent brand performance 10 October 2016 Talent Brand Analytics Talent Highlights Job View Job Applicant Follower 1
  21. 21. 20Confidential, LinkedIn 10 October 2016 2 Talent Flows show which companies you have lost and gained employees from Talent Brand Analytics Company Talent Flows 2
  22. 22. 21Confidential, LinkedIn 10 October 2016 Discover the top companies where talent is actively seeking out your organisation Talent Brand Analytics 3 Talent Attraction
  23. 23. 22Confidential, LinkedIn 10 October 2016 What are your job applicants also doing on LinkedIn? Talent Brand Analytics 4 Application Behavior
  24. 24. 23Confidential, LinkedIn Success Stories
  25. 25. 24Confidential, LinkedIn Nova Systems 10 October 2016 Change in Total Page Views +7% +93% Page Views per Visitor
  26. 26. 25Confidential, LinkedIn Shangri-La Job clicks +75% +47% Page Views per Visitor
  27. 27. 26Confidential, LinkedIn Q&A 10 October 2016 Learn more: lnkd.in/newcareerpages

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