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Customer Webcast: Measuring employer brand success with the new LinkedIn Career Pages

LinkedIn
LinkedIn

With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment. You’ll learn: - What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of - How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement - Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages

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The Power of Analytics:
Measuring employer brand success
with the new LinkedIn Career Pages
Customer Webcast, 29 November 2016
Erica Fitch
Customer Success Manager
LinkedIn Talent Solutions
Tracey Brown
Customer Success Manager
LinkedIn Talent Solutions
Your Facilitators
AGENDA
1. Introduction: Quick refresh of the new product
2. Overview of analytics
3. Analytics deep dive
4. Success stories
5. Q&A
3Confidential, LinkedIn
Quick refresh on the new LinkedIn Career Pages
10 October 2016
● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact
5Confidential, LinkedIn
Overview of enhanced Analytics
10 October 2016

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Customer Webcast: Measuring employer brand success with the new LinkedIn Career Pages