LinkedIn Sales Solutions with our integration into Microsoft Dynamics

1. LinkedIn
Sales Executive
with Dynamics CRM
Social Selling to Win
Expand Your Network and Leverage Your
Common Connections
With over 160 million members1
, LinkedIn offers compelling
insights into new leads through profile and company data,
status updates, and groups. LinkedIn insights reveal that
people are typically connected to fewer than 6% of their sales
coworkers on LinkedIn.2
Use TeamLink—a premium feature of
Sales Executive—to powerfully extend your network and gain
visibility into your sales team’s first-degree connections.
Leverage those common connections for warm introductions
and accelerate sales cycles. Sales Executive allows your
organization to quickly scale into social selling in a more
efficient and effective manner.
LinkedIn Sales Executive is a premium social selling
solution that provides sales professionals with the
ability to quickly find, qualify and create new opportu-
nities and helps sales managers accelerate the social
selling capabilities of their sales organization.
Prioritize Your Prospects and Build Better Lead
Lists
Don’t waste time pursuing ineffective leads. Sales Executive’s
Lead Builder feature helps you filter your lead list based on
criteria like seniority, title, function, and industry. Lead Builder
then prioritizes your leads by degrees of social proximity,
ranking your highest degree connections at the top of your
lead list. Additional tools like Profile Organizer and Saved
Searches make it easy to track profiles, organize them into
folders, and add your own sales notes.
Engage Decision-Makers Directly and Shorten
Your Sales Cycle
Sales Executive includes LinkedIn’s direct messaging feature
called InMail that allows you to contact decision-makers
directly—even when they’re outside of your network. Accord-
ing to CSO Insights, an average of eight InMails can generate
one new sales opportunity.3
InMail is the most effective when
you reference a common connection. Knowing who to
reference is even easier thanks to TeamLink. TeamLink is a
premium feature that provides visibility into how your
colleagues are connected to your prospects. TeamLink and
InMail make a great combination; referencing a shared
connection in your InMail generates a 78% more likelihood of
a response than if you did not have a common connection to
reference.4
Build meaningful connections with the people and companies you
want to reach.
LinkedIn Sales Executive helps you to navigate your network and reach decision-makers
more directly by leveraging the power of the world’s largest professional network.

2. View professional
history and summary
Contact directly
with InMails
Leverage your organizations
connections to reach
prospects with TeamLink
Find and Be Found with Trusted Data
Make your LinkedIn profile work harder for you. Sales Execu-
tive gives you the ability to see the full name of your third
degree connections, see who has viewed your profile and
benefit from more robust search results. Since LinkedIn
members write their own profile information, you can trust
that the data you receive is accurate and up-to-date. In fact,
87% of sales reps reported finding more information about
people and companies using Sales Executive than they would
have found otherwise.2
Enjoy Seamless Integration with Your
Existing CRM Investment
Access self-authored profile data everywhere by taking
advantage of seamless CRM LinkedIn integration.
Research and connect with your prospects on the world’s
largest professional network. On a sales call? No problem.
Engage with your prospects and access insights while on the
go by using LinkedIn on your mobile device.
LinkedIn Integration with Microsoft
Dynamics CRM
Take advantage of LinkedIn integration with Microsoft
Dynamics CRM to automatically match LinkedIn profiles to
your Dynamics records. Transform your contact records into an
insight-rich display of self-authored customer profile informa-
tion.
Summary table of benefits and features:
• Gain insights into new leads through profile and company data, status updates, and groups; use Sales Executive to scale
true social selling and prioritize your lead lists with Lead Builder.
• Discover common connections and identify decision-makers and influencers more quickly.
• Engage decision-makers directly through personalized communication including InMails. Use TeamLink to leverage
coworker connections and secure warm introductions.
• Leverage trusted, authentic profile data everywhere – CRM integration seamlessly provides up-to-date information on
where your leads live, work, and network. You can also use Linkedin while on the move with your mobile device.

3. To learn more please visit http://sales.linkedin.com or
www.slideshare.net/linkedin-sales-solutions
Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
10-LCS-064-G 0812
Build pipeline
with new leads
Gain full-name visibility for
third-degree connections
Lead Builder
Search criteria
for leads
As of March 31st, 2012
LinkedIn Charter Customer Survey, November 2011
CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012
LinkedIn Data, March 2012
InMails are response guaranteed: if you don’t get a response to an InMail within
7 days, LinkedIn will return the credit to your account. Unused InMails roll over
and accumulate for up to 90 days while you are a subscriber.
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Sales
Executive
Find Prospects
Sales alerts: Stay on top of new leads
Lead Builder: Build a targeted pipeline to generate new opportunities
Premium Search Filters: Pinpoint the right leads
Profile Organizer: Save important profiles and sales notes
Maximum of
3 weekly
Maximum of
7 daily
Premium
35 outstanding 5 outstanding
25 per month
Full Name
Visibility
First Name
Engage with Confidence
Introductions: Get introduced to inside sources at companies
InMails: Gain access to decision makers – response guaranteed*
TeamLink: Leverage your team’s combined network
Relate with Insight
Expanded Profiles for your Entire Network: Gain full profile visibility
Who’s Viewed Your Profile: Be proactive in managing inbound queries and
interest in your profile
3rd Degree Connections: See names of your 3rd degree and group connections
LinkedIn free
version
4
*