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TRENDS
DIGITAL
MARKETING
PREDICTIONS
10
BY
&
MARKETING
EXPERTS
2015
PREDICTION
2015 really will be the year we create
and curate content our customers will
thank us for.
Ann Handley
TRENDS
Build empathy and customer
experience.
Focus on more relevance and new
inspirations.
Be generously useful.
Chief Content Officer,
MarketingProfs
PREDICTION
2015 will continue a trend that is
mixing paid media with owned media
to accelerate content distribution.
Brian Clark
TRENDS
Best “native” advertising helps build an
audience into a long-term business asset,
and that’s a goal worth spending on in
conjunction with owned content creation.
CEO, Copyblogger Media
PREDICTION
2015 as the year of humor in digital
marketing.
Tim Washer
TRENDS
As Brands strive to create authentic
connections online, especially with Millennial
more will understand that a clever laugh or th
vulnerability of silliness is the most efficient
path to earning trust and loyalty.
Sr. Marketing Manager, Social
Media, Cisco Systems
PREDICTION
2015 is the year digital measurement
finally comes of age.
Adam Singer
TRENDS
Quantify your digital teams' efforts as the
market demand for talented analysts &
data-savvy marketers.
Analytics Advocate, Google
PREDICTION
2015 will be a year of accelerating
convergence of marketing, public
relations and advertising.
Lee Odden
TRENDS
Content creation, search optimization and
social media will be less siloed.
Leverage your internal resources through socia
business and collaboration platforms as well a
participation.
Integrate scaled content creation and
social media engagement.
CEO, TopRank Online Marketing
PREDICTION
Coding will become a necessity for
digital marketers.
Jason Miller
TRENDS
Understand how social, content, demand
gen, PR, and SEO call all work
successfully within a fully integrated
marketing strategy.
Marketers will need to understand how
front end web development and coding
can affect, enhance, and optimize a
content strategy.
Sr Manager, Marketing
Solutions, LinkedIn
PREDICTION
2015 will be the year of paid
amplification.
Jay Baer
TRENDS
Content production and content
distribution become equally important.
Content marketing reaching near-ubiquity,
that will put new focus on math, testing and
optimization.
President, Convince & Convert
PREDICTION
Digital marketing will continue to
morph and promotion channels will be
further fragmented.
Pam Didner
TRENDS
The major change will come from Marketers b
reevaluating the target audience and
determining what works and what doesn’t.
Re-prioritize and be smart about resource
allocation and investment.
Global Integrated Marketing Strategist, I
Corporation
PREDICTION
Marketers who do nothing but sell, sell,
sell, are gonna get ignored, dismissed
and overlooked by consumers and
prospects.
Mike Stelzner
TRENDS
Sell less.
Dedicating more resources to things that are
harder to track, like answering customer
questions and providing more value online.
CEO, Social Media Examiner
PREDICTION
2015 will be the year of HUMAN for
digital marketers.
DJ Waldow
TRENDS
Incorporate human-speak into your
messaging – videos, pictures, humor, and
human.
Digital Marketing Evangelist,
Marketo
CREATED BY:
Source URL: http://www.toprankblog.com/2014/05/digital-marketing-2015/
Galaxy Weblinks Inc.

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