Daniel Hochuli - Australian agency influencer of the year 2017
E Technical :
Find Your Voice
APAC Head of Content
What to create
The best practices
How to become an influencer
What are your next steps
Ran for 5 months and attracted over 370 participants
across nearly 30 media & marketing agencies in
Why write and share, and how to find
ideas for your posts in your professional
life and in the news cycle.
Building your writing muscle, getting
comfortable with imperfection,
knowing your audience and hitting
that “Publish” button.
It’s not over when you’ve published!
Building your audience, continuing
the debate and responding to
feedback.And then starting over…
P U B L I S H I N G A C T I V I T Y
Publishing frequency (15%)
Page views of articles (20%)
Engagement of articles (25%)
PA S S I V E ’ A C T I V I T Y
Profile views (10%)
Skills endorsements (5%)
S O C I A L A C T I V I T Y
Share frequency (5%)
Engagement of shares (15%)
OBSERVE THE NEWS CYCLE AND
JOIN AN EXISTING CONVERSATION
The average number of connections
in the top ten 2016 was 1,600.
S ha r e s
• Share your experiences
• Share your career milestones
• Share your thoughts and opinions
• Share your events
• Share your Publishing posts
• Share industry news
• Share your company’s news
• Share market trends
• Share your colleagues content
• Share content from thought leaders
Personal Brand Desire Text/tips
Meme Emotion Graphic
Image Best Practices
Is the image relevant to the topic?
Is the image the proper resolution?
(700 x 400 pixels)
Will the image attract your target audience?
Have you given credit to the image creator?
Keep paragraphs short. Follow the rule of
• Three sentences in a paragraph.
• Three paragraphs under one heading.
Bullets and numbered
When people want to consume information
quickly, lists and bullets are helpful.
Check it with a partner
Have someone to bounce your Publishing post off
as a sanity check.
Add ‘break outs’ to guide
readers through your content
Presenting hunks of seemingly endless text turns
readers away, but bold text helps guide the eye
and break up long content passages into more
Drive traffic from other social media
Syndicate content you’ve published
elsewhere on LinkedIn Publishing
Ask you employees / work colleagues to
elevate your posts by sharing it
“I would re-share content on
LinkedIn at least twice and
then again on Twitter at least
another three times.”
“I've been luckily enough to be put on
the edge of theAdNews Power 50 list.”
“We have launched a quarterly
debating series.The LinkedIn
platform was used to promote the
event, organize the tickets and even
explain the rules.”
“Since beginning the program there
has been dozens of new new Ad-Tech
companies, that I'd never heard of,
which have reached out to me.”
“Not a day has passed in the last 6 months
without some type of friendly rivalry
between some of competitors at Group
“At the beginning of the LinkedIn program I was dreading the process
but towards the end I was really looking forwards to it. I needed my
'weekly writing fix.”
LinkedIn Publishing is not monetized.
Opportunities like this don’t exist on other platforms
Success depends on your efforts and tactics
“Youdon’thaveto beofficiallydesignatedas an influencerto succeedonLinkedIn.”
Pick a partner who will challenge you, motivate you
and champion you.
Ladies, Where you at?
“One of my goals as an agency
influencer in 2017 will be to actively
promote & encourage more women
taking part in the program and in
turn more of a voice & presence on
Young’ns, Get involved
N E W C O M E R
of the year
A Recipe for Success
1 blog post a week 3 x amplify your content each week
(LinkedIn,Twitter and Facebook)
4 requests for endorsement a week
(Send an in-mail to four colleagues)
5 new connections a week
2 pieces of content shared a
(1 Internal; 1 External)
Get out there and make yourself a
LinkedIn Agency Influencer!