SlideShare a Scribd company logo

How to Generate Quality B2B Leads

LinkedIn
LinkedIn

Product deep dive with LinkedIn's lead gen forms and matched audiences. Presented by Sudeep Cherian, Director of Product Marketing, LinkedIn Marketing Solutions.

1 of 35
Download to read offline
How to Generate Quality B2B Leads
How to Generate Quality B2B Leads
How to Generate Quality B2B Leads
How to Generate Quality B2B Leads
How to Generate Quality B2B Leads
How to Generate Quality B2B Leads

Recommended

Authentic Marketing for Introverts
Authentic Marketing for IntrovertsAuthentic Marketing for Introverts
Authentic Marketing for IntrovertsChristy Strauch
 
APAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastAPAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastLinkedIn
 
APAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastAPAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastLinkedIn
 
Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017LinkedIn
 
Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017LinkedIn
 
Australian agency influencer program 2017
Australian agency influencer program 2017Australian agency influencer program 2017
Australian agency influencer program 2017LinkedIn
 
Telling your company story
Telling your company storyTelling your company story
Telling your company storyLinkedIn
 
Blogging 101
Blogging 101Blogging 101
Blogging 101LinkedIn
 

More Related Content

More from LinkedIn

Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedInLinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profileLinkedIn
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryLinkedIn
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementLinkedIn
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern TravellerLinkedIn
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017LinkedIn
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & MarketingLinkedIn
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]LinkedIn
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInLinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations RevealedLinkedIn
 
Strategies for Sales & Marketing Collaboration – what have we done!
Strategies for Sales & Marketing Collaboration – what have we done!Strategies for Sales & Marketing Collaboration – what have we done!
Strategies for Sales & Marketing Collaboration – what have we done!LinkedIn
 
How Sales & Marketing Can Own The Buying Experience
How Sales & Marketing Can Own  The Buying ExperienceHow Sales & Marketing Can Own  The Buying Experience
How Sales & Marketing Can Own The Buying ExperienceLinkedIn
 
Transforming Business with the Customer in Mind
Transforming Business with the Customer in MindTransforming Business with the Customer in Mind
Transforming Business with the Customer in MindLinkedIn
 
Welcome to ConnectIn Sydney
Welcome to ConnectIn SydneyWelcome to ConnectIn Sydney
Welcome to ConnectIn SydneyLinkedIn
 
Marketing & Sales Collaboration – The blurred line
Marketing & Sales Collaboration – The blurred lineMarketing & Sales Collaboration – The blurred line
Marketing & Sales Collaboration – The blurred lineLinkedIn
 
Marketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerMarketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerLinkedIn
 

More from LinkedIn (20)

Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profile
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services Industry
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn Engagement
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern Traveller
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & Marketing
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations Revealed
 
Strategies for Sales & Marketing Collaboration – what have we done!
Strategies for Sales & Marketing Collaboration – what have we done!Strategies for Sales & Marketing Collaboration – what have we done!
Strategies for Sales & Marketing Collaboration – what have we done!
 
How Sales & Marketing Can Own The Buying Experience
How Sales & Marketing Can Own  The Buying ExperienceHow Sales & Marketing Can Own  The Buying Experience
How Sales & Marketing Can Own The Buying Experience
 
Transforming Business with the Customer in Mind
Transforming Business with the Customer in MindTransforming Business with the Customer in Mind
Transforming Business with the Customer in Mind
 
Welcome to ConnectIn Sydney
Welcome to ConnectIn SydneyWelcome to ConnectIn Sydney
Welcome to ConnectIn Sydney
 
Marketing & Sales Collaboration – The blurred line
Marketing & Sales Collaboration – The blurred lineMarketing & Sales Collaboration – The blurred line
Marketing & Sales Collaboration – The blurred line
 
Marketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerMarketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customer
 

Recently uploaded

Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024Vbout.com
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonNapierPR
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email MarketingAdriannaBednarz
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategySuman Kumari
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Report on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaReport on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaSocial Samosa
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxhqyfxsvkhb
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowlanahimariche
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14SearchNorwich
 

Recently uploaded (20)

Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a Spokesperson
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email Marketing
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated Websites
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing Strategy
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Report on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaReport on the future of Digital Advertising in India
Report on the future of Digital Advertising in India
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14