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Australian agency influencer program 2017

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Australian agency influencer of the year program introduction and details

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Australian agency influencer program 2017

  1. 1. Helen Girdlestone Head of Agencies James Sneddon National Agency Lead Unlock Real Potential with LinkedIn #agencyinfluencer2017
  2. 2. #agencyinfluencer2017 Welcome Helen Girdlestone Head of Agencies, LinkedIn Australia
  3. 3. O N E . T W O . T H R E E . F O U R . LinkedIn Agency Influencer Mark Ritson Key Note Tim Burrowes – Panel Dan Hochuli Technical A G E N D A #agencyinfluencer2017
  4. 4. We empower our members to Network with your professional world Stay Connected Knowledge from professional content Stay Informed Access to online education Learn Build your professional brand and identity Resume to Reputation #agencyinfluencer2017
  5. 5. Growing at 2+ members per second we are the worlds largest professional network 500M Members 130M+ APAC Members 8.9M+ ANZ Members #agencyinfluencer2017
  6. 6. The largest distributor of professional content on the planet 9 Billion content impressions a week +40% increase in engaged feed time Almost 1,000 posts shared each minute
  7. 7. LinkedIn Agency Influencer ONE
  8. 8. O U R M I S S I O N Connect the world’s professionals to make them more productive and successful #agencyinfluencer2017
  9. 9. Find Your Voice AUSTRALI AN AUSTRALI AN N E W C O M E R Agency Influencer of the year Agency Influencer of the year #agencyinfluencer2017
  10. 10. LinkedIn Agency Influencer TRACKING METHODOLOGY Based on these metrics & weights, an aggregate Influencer Score will be calculated. Winners will be named on a monthly basis and at the end of the competition PA S S I V E ’ A C T I V I T Y Profile views (10%) Connections (5%) Skills endorsements (5%) P U B L I S H I N G A C T I V I T Y Publishing frequency (15%) Page views of articles (20%) Engagement of articles (25%) S O C I A L A C T I V I T Y Share frequency (5%) Engagement of shares (15%)
  11. 11. T H E P R O G R A M Using key data points LinkedIn will measure how well you use LinkedIn to build your reputation and that of your agency Monthly leaderboards will be shared on our microsite and through the trade press Program will last 5 months and culminate in an awards dinner for the top 10 Influencers in each category We will announce the category winners for 2017! LinkedIn & Mumbrella are looking for Australia’s biggest Agency Influencers of 2017 #agencyinfluencer2017
  12. 12. IF YOU NEEDED EXTRA INCENTIVE… You could be here!

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