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Creating Sponsored Content Posts that Earn Engagement

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Tips from LinkedIn's top performing posts in APAC April - June 2016

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Creating Sponsored Content Posts that Earn Engagement

  1. 1. Tip 1: Keep it light Share lightweight content that the audience can relate to or find interesting. ‘Did You Know’ type content provides fun interesting facts that can capture an audience’s attention.
  2. 2. Tip #2: Keep it relevant Sharing the right content with the right audiences is important. It demonstrates your ability to create value and purpose with your content.
  3. 3. Tip #3: Delight with data Data doesn’t have to be boring. Present interesting insights in visual ways to stand out in the feed and drive action.
  4. 4. Tip #4: Keep it short & sharp Share your video content in short bursts. Take a longer video and cut it down to 30, 60 or 90s formats. 90 second video is best to keep a time-starved audience engaged. Video content gets 75% higher comments.
  5. 5. Tip #5: Humanize your storytelling Leverage your brand or employee advocates to share their own personal story to inspire, motivate and create positive sentiment around your brand.
  6. 6. Tip 1: Business value Repurpose Influencer posts sharing wisdom and insights with prospects on driving value. This helps to amplify reach and build trust and an emotional connect with your audience
  7. 7. Tip 2: Take them along Keep your target audience updates on your organization’s progress and strategic bets in their market.
  8. 8. Tip 3: Repurpose event content A lot of content is generates pre event and during the event. This content can be repurposed for live video updates on industry/market trends, as shown in this example. Further, the event content can be repurposed post event in the form of a series of highlights from the event sessions
  9. 9. Tip 4: Repurpose your flagship long form content Analyst reports, trends reports, whitepapers etc., can be used to carve out multiple insights for your target audience. These can be used to build multiple content updates for the LinkedIn platform and add to an always-on content engagement.
  10. 10. Tip 5: Direct response content Giving a direct call to action in the update and highlighting the value from signing up for the webinar/event in the event copy itself will lead to higher engagement on the platform.
  11. 11. ©2016 LinkedIn Corporation. All Rights Reserved.

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