<Optional slide if you want to double-down on Market to Who Matters>
Creating Sponsored Content Posts that Earn Engagement
Keep it light
Share lightweight content that the audience can relate to or find interesting.
‘Did You Know’ type content provides fun interesting facts that can capture
an audience’s attention.
Keep it relevant
Sharing the right content with the right audiences is important. It
demonstrates your ability to create value and purpose with your content.
Delight with data
Data doesn’t have to be boring. Present interesting insights in visual ways to
stand out in the feed and drive action.
Keep it short & sharp
Share your video content in short bursts. Take a longer video and cut it down to
30, 60 or 90s formats. 90 second video is best to keep a time-starved audience
engaged. Video content gets 75% higher comments.
Leverage your brand or employee advocates to share their own personal story to
inspire, motivate and create positive sentiment around your brand.
Repurpose Influencer posts sharing wisdom and insights with prospects on
driving value. This helps to amplify reach and build trust and an emotional
connect with your audience
Take them along
Keep your target audience updates on your organization’s progress and
strategic bets in their market.
A lot of content is generates pre event and during the event. This content can be
repurposed for live video updates on industry/market trends, as shown in this
example. Further, the event content can be repurposed post event in the form of
a series of highlights from the event sessions
Repurpose your flagship long form content
Analyst reports, trends reports, whitepapers etc., can be used to carve out
multiple insights for your target audience. These can be used to build multiple
content updates for the LinkedIn platform and add to an always-on content
Direct response content
Giving a direct call to action in the update and highlighting the value from signing
up for the webinar/event in the event copy itself will lead to higher engagement
on the platform.