Social Selling to Win
Build meaningful connections with the people and companies you
want to reach.
LinkedIn Sales Executive helps you to navigate your network and reach decision-makers
more directly by leveraging the power of the world’s largest professional network.
LinkedIn Sales Executive is a premium social selling
solution that provides sales professionals with the
ability to quickly find, qualify and create new opportunities and helps sales managers accelerate the social
selling capabilities of their sales organization.
Expand Your Network and Leverage Your
With over 160 million members1, LinkedIn offers compelling
insights into new leads through profile and company data,
status updates, and groups. LinkedIn insights reveal that
people are typically connected to fewer than 6% of their sales
coworkers on LinkedIn.2 Use TeamLink—a premium feature of
Sales Executive—to powerfully extend your network and gain
visibility into your sales team’s first-degree connections.
Leverage those common connections for warm introductions
and accelerate sales cycles. Sales Executive allows your
organization to quickly scale into social selling in a more
efficient and effective manner.
Prioritize Your Prospects and Build Better Lead
Don’t waste time pursuing ineffective leads. Sales Executive’s
Lead Builder feature helps you filter your lead list based on
criteria like seniority, title, function, and industry. Lead Builder
then prioritizes your leads by degrees of social proximity,
ranking your highest degree connections at the top of your
lead list. Additional tools like Profile Organizer and Saved
Searches make it easy to track profiles, organize them into
folders, and add your own sales notes.
Engage Decision-Makers Directly and Shorten
Your Sales Cycle
Sales Executive includes LinkedIn’s direct messaging feature
called InMail that allows you to contact decision-makers
directly—even when they’re outside of your network. According to CSO Insights, an average of eight InMails can generate
one new sales opportunity.3 InMail is the most effective when
you reference a common connection. Knowing who to
reference is even easier thanks to TeamLink. TeamLink is a
premium feature that provides visibility into how your
colleagues are connected to your prospects. TeamLink and
InMail make a great combination; referencing a shared
connection in your InMail generates a 78% more likelihood of
a response than if you did not have a common connection to
Find and Be Found with Trusted Data
Make your LinkedIn profile work harder for you. Sales Executive gives you the ability to see the full name of your third
degree connections, see who has viewed your profile and
benefit from more robust search results. Since LinkedIn
members write their own profile information, you can trust
that the data you receive is accurate and up-to-date. In fact,
87% of sales reps reported finding more information about
people and companies using Sales Executive than they would
have found otherwise.2
Enjoy Seamless Integration with Your
Existing CRM Investment
Access self-authored profile data everywhere by taking
advantage of seamless CRM LinkedIn integration. Research
and connect with your prospects on the world’s largest
professional network. On a sales call? No problem. Engage
with your prospects and access insights while on the go by
using LinkedIn on your mobile device.
LinkedIn with Salesforce
history and summary
Leverage your organizations
connections to reach prospects
Summary table of benefits and features:
• Gain insights into new leads through profile and company data, status updates, and groups; use Sales Executive to scale
true social selling and prioritize your lead lists with Lead Builder.
• Discover common connections and identify decision-makers and influencers more quickly.
• Engage decision-makers directly through personalized communication including InMails. Use TeamLink to leverage
coworker connections and secure warm introductions.
• Leverage trusted, authentic profile data everywhere – CRM integration seamlessly provides up-to-date information on
where your leads live, work, and network. You can also use Linkedin while on the move with your mobile device.
“ More than 80 percent of our reps found important LinkedIn information that they would not have known
otherwise because of LinkedIn’s seamless integration with Salesforce. LinkedIn for Salesforce makes it
easier to discover the sales insights that we need to effectively engage customers and close deals.”
Bob DeSantis, Vice President of Sales, DocuSign