This document discusses the evolution of healthcare services from traditional models to more digital approaches. It argues that early digital health focused on efficiency through digitization but did not fully leverage data, while modern e-health aims to create new health-related solutions by unlocking more value from data. However, the market remains fragmented. The document proposes that combining user-generated data from different life domains could enable more personalized and meaningful feedback and recommendations through a product-service system approach. This may help revitalize traditional services and create new service models.

1. reinventing healthcare services
(ヘルスケアサービス再発明の流れ)
2016.8.9
sudays17@gmail.com

2. Reinventing healthcare services are
to streamline some service processses
”early days e-health”
to provide services through smarter way
”nowadays e-health”
”connected health,
digital health”
×
○
enabled data
handling
through digital
network
high-speed
computing brings
matching and
recommending by
thick data
analogue to digital
analogue with digital

3. ”Early days e-health”
●focus on time saving through paperless and data sharing
●slightly unleash digital power and create new value
●so market is fragmented
”Nowadays e-health”
●focus on creating new health related proposition
●expectingly unleash digital power and create new value
●although, market is still fragmented
Smoothe data distribution
Meaningful
feedback ?

4. ◆proposal＝matching, coordinating,and recommending
stay in traditional context. “All has been said”
◆at this data level, they are not attractive or less
meaningful for user.
Feedback based on finer granularity of data are needed
◆eat smart and exercise well/more are enough.
◆statistic based “ROUGH” feedback is not changed.
ie.
Feedbacking burned calorie data always same whether
flat road jogging or updown road jogging. Sure thing ?
Does my data belong to average threshold exactly？
”Why market is still fragmented ?”

5. user
provider
combined to
thick data
feedback
collect analyze
matching,
coordinating,
recommending
product
measure UGD:user
generated
data
feedforward
user
review
“healthCare service flow model”
meaningful proposals are needed
proposals

6. By using telemetry and telematics technology in process monitoring,
Traditional service frame such as medication
adherence can be revitalised.
Definition of PSS
Tangible products and intangible services designed and
combined so that they jointly are capable of fulfilling specific
customer needs (Tischner et al.,2002)
“healthCare services go to
Product Service System(PSS)”
New service frame can be created as well.

7. “healthCare services go to
Product Service System(PSS)”
feedback(front stage of service) is critical than ever
user
provider
combined to
thick data
feedback
collect analyze
matching,
coordinating,
recommending
product
measure UGD:user
generated
data
feedforward
user
review
proposals

8. UGD
occupationwardrobe
Exercise
& play
housing
diet &
supplement
medicine
“healthCare services go to
Product Service System(PSS)”
UGD are physical, emotional
and environmental ones
Inner and cross category data
combination can create new /more
valuable user proposals.

9. UGD
occupationwardrobe
exercise
& play
housing
diet &
supplement
medicine
“healthCare services go to
Product Service System(PSS)”
(comfortable living)
(medication adherence)
(performance management)
(one fits for you proposal)
(health hazards monitoring)

10. It may redesign walking-mileage program
GAME comes into healthcare field again
“healthCare services go to
Product Service System(PSS)”
(http://www.pokemongo.jp)