an idea of walking mileage program for urban and suburban commuters 電車交通網が充実している都市部における定期券を利用したウォーキングマイレージのアイディア

1. An idea of earn one stop
(and get healthier) program
2017/5/27
Suda Yasuji (sudays17@gmail.com)

2. existing program
Navitime Japan corp. “walk one stop ”
( http://corporate.navitime.co.jp/topics/pr/201607/12_3773.html )
● A component of paid mileage program
● Consists from ”Walk one stop”
”Report train traffic jam”
”Receive train traffic info.”
Existing program aims to mitigate train traffic jam in urban and
suburban areas by getting off train one stop nearer from the
destination (office and school)
Doing so, user can both earn mileage points and mitigate rush
hour train congestion

3. existing program
Navitime Japan corp. “walk one stop ”
【restrictions】
➢User must have commuter pass and register get on and get
off stops to the program app
➢User must download and install free Navitime app and
google fit app, furthermore, need to purchase the program
in the Navitime app.
➢User also must activate GPS
➢The program will be applied on weekdays, 7am to 10am
and required to make more than 1,200 steps in 2 hours
【 benefit 】
➢User can use earned points to other exchangeable services
Go to the office
Go to school

4. proposing program
“ earn one stop ”
● A mileage program embedding in commuter pass
● Program will apply both “go” and “back”
● Free service, no additional fees
● Earning points are exchangeable or rechargeable
● Simply focusing on activity
● Some technological and social issues should be resolved
“Back” is a key part
User can activate
program twice a day !
= chance to earn points
twice a day
I am not an active
supporter of health
mileage program

5. proposing program
“ earn one stop ”
Railway
Railway
destination
If user have
down/up hills in
living or working
area like photos . . .
But geographical condition are so diverse !

6. existing program
Navitime
Google fit
Go to
office/school
one stop
stationstationstation
commuter
pass
・Register commuter pass route
・Activate apps and GPS (to manage
walking distance and time) among
designated hours
・Exercise program after leaving
designated ticket gate
・ Earn points and use !
app
+1,200 steps
within 2 hours

7. proposing program
one stop
stationstationstationstation
commuter
pass
one stop
Back to
home
app
smartphone
or com pass ・almost just use commuter pass
“touch and go”
・can earn points both go to the
office/school and back to home
Go to
office/school
No requirements
about steps and
time

8. proposing program
➢ Simple method may lead to get more attractions and applications
because there are chance for workers and students who go to the
office or school on Saturday, Sunday and Holidays and user have
a chance to earn points twice a day
➢ This program does not mention about "It works for health" but it may
works for health as a result
➢ It may be a case of socially designed healthful environment
➢ There are some social, geographical and technological issues to be
solved
○ User of flatter areas may earn point easily more than user of
up/down areas
○ This program is for urban and suburban areas with good railway
networks

9. reference
Navitime’s program Proposing program
Service type Paid (monthly) Free
Commuter pass Required Required
GPS activation Required Not required
App installation Designated 2 apps
are required
Designated app is
required
Availability Weekdays, 7-10am Workdays, free hour
additional
requirements
More than 1,200
steps within 2 hours
No additional
requirement